Results-driven professional with expertise in design, business development, and sales. Thrives in dynamic, forward-thinking organizations that foster innovative thinking and proactive decision-making. Proficient in a wide range of software applications, including desktop publishing, email, graphic design, presentations, spreadsheets, utilities, LXi Design software, Adobe, Corel, and word processing. Skilled in leveraging social media platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat, and others. Additionally, brings over 35 years of experience in the cheer and dance industry and over a decade of expertise in designing custom cheer and dance apparel and more nationwide.
Overview
27
27
years of professional experience
Work History
Owner
Ella Grayce Boutique (Custom Cheer & Dance Appare)
05.2014 - Current
Managed day-to-day business operations.
Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
Consulted with customers to assess needs and propose optimal solutions.
Implemented marketing strategies to increase brand awareness and attract new customers.
Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
Expanded product offerings by researching market trends and identifying potential growth opportunities.
Generated revenues yearly and effectively capitalized on industry growth.
Fostered strong relationships with clients to boost retention rates, conducting regular feedback sessions.
Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.
Led negotiations for major contracts, securing favorable terms that significantly reduced costs.
Optimized supply chain operations, negotiating with suppliers to ensure timely delivery of high-quality products.
Expanded business into new markets, cond
Interacted well with customers to build connections and nurture relationships.
Managed purchasing, sales, marketing and customer account operations efficiently.
Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Implemented business strategies, increasing revenue, and effectively targeting new markets.
Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
Supervised creation of exciting merchandise displays to catch attention of store customers.
Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
Raised property accuracy and accountability by creating new automated tracking method.
Achieved significant cost savings by implementing energy-efficient solutions across company facilities.
Developed and implemented strategic plans for revenue growth, focusing on diversification and market expansion.
Enhanced company's market position by identifying and pursuing new business opportunities.
Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decisionmaking.
Streamlined operational processes to improve efficiency with comprehensive audits and restructuring.
Ensured regulatory compliance by staying abreast of industry-related changes and implementing necessary policies or procedures as needed.
Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
Established foundational processes for business operations.
Developed innovative design concepts for improved brand recognition and customer engagement.
Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.
Analyzed user behavior and feedback to optimize design and user experience.
Designed eye-catching promotional materials, driving increased event attendance and participation rates.
Utilized strong typography skills to create visually striking print materials that captured attention and conveyed key messages clearly.
Collaborated with cross-functional teams to ensure cohesive branding across all marketing materials.
Reviewed project requirements to plan workflows and evaluate client time and budget constraints.
Boosted brand consistency across all digital platforms with creation of comprehensive style guide.
Organized and led creative workshops to explore innovative design solutions.
Conducted A/B testing for various design elements, leading to improved conversion rates on key landing pages.
Transformed client ideas into compelling visual concepts, ensuring their vision was accurately brought to life.
Negotiated with vendors to procure high-quality materials for marketing collaterals, staying within budget constraints.
Championed integration of accessibility standards into new projects, making products usable for wider audience.
Elevated user experience by redesigning navigation flow of company's main product website.
Optimized web graphics for faster loading times, improving overall site performance.
Applied skill in color theory and composition to bring client visions to fruition.
Developed new product design system to improve efficiency and productivity.
Researched and implemented innovative design techniques and strategies to reduce production costs.
Marketing, Media, Choreographer, Coach, Judge
Spirit Celebration
01.1998 - 04.2022
Coaching, Choreographing, and Judging along side Billy Smith for 20 years doing countless pre game shows and halftime shows for the Dallas Cowboys Cheerleaders. Also, featured coaching and choreographing on Dallas Cowboys Cheerleaders Making the team as well as many other teams all across the nation.
Adapted choreography as needed based on performer abilities or technical limitations of venues.
Choreographed performances for individuals and groups.
Composed sequences of steps and moves for dancers.
Developed new choreography for shows and organized rehearsals with team members.
Streamlined rehearsal processes through clear communication of expectations and efficient time management strategies.
Fostered a positive team atmosphere by addressing conflicts constructively and promoting mutual respect among dancers.
Discovered and utilized talents of team.
Collaborated with directors and producers to create visually stunning performances that captivated audiences.
Enhanced performance quality by developing innovative choreography for various dance productions.
Evaluated dancer auditions, selecting the most talented individuals for specific roles in productions.
Established comprehensive warm-up routines to reduce injury risk and promote dancer longevity.
Mentored aspiring dancers, providing guidance on technique and artistic expression to improve their skills.
Prepared student groups for competitions with routines, exercise regimens and instruction on specific techniques.
Elevated overall production value through detailed planning of lighting, set design, and multimedia elements in collaboration with technical teams.
Boosted ticket sales through effective marketing initiatives such as social media promotion, press releases, and community engagement events.
Helped students work on facial expressions to match dance moves.
Consulted on costume design to enhance overall visual impact and reinforce thematic elements of performances.
Implemented creative movement workshops, fostering an environment of collaboration and exploration among performers.
Connected with local schools and community organizations to offer educational outreach programs related to dance performance and appreciation.
Created variety of original dance routines for different classes according to skill level and performance plans.
Worked to create strong professional relationships with family members and gym members to promote comfortable and safe environment.
Delegated duties and evaluations among Number registered instructors within facility.
Instructed Number private lesson students and Number group lessons every day.
Networked through multiple social media sites to increase community engagement and recruit new dancers.
Certified in CPR and First Aid through American Red Cross to respond to medical emergencies.
Conducted written and verbal evaluations of dancers to present to parents and faculty.
Implemented creative and challenging choreography to push students to next level.
Established and enforced safety standards, promoting warm-up exercises and proper technique.
Promoted sportsmanship values among athletes, fostering a positive competitive atmosphere within the team environment.
Collaborated with other coaches to share best practices, techniques, and insights for overall program improvement.
Developed strong relationships with players'' families to encourage support and involvement in their athletic growth.
Enhanced team performance by developing and implementing effective coaching strategies.
Motivated athletes to become stronger, more agile, and more effective through training habits and proper nutrition.
Facilitated open communication between players, parents, staff members, ensuring that all concerns were addressed promptly and effectively.
Improved team cohesion by organizing regular bonding activities and fostering a supportive environment.
Increased athlete''s skills development through individualized training plans based on each player''s strengths and weaknesses.
Reduced player injury rates with the implementation of tailored warm-up routines and strength conditioning exercises.
Developed code of conduct for team, promoting discipline and respect both on and off field.
Fostered leadership among players, by creating mentorship programs that paired experienced athletes with newcomers.
Boosted player recruitment, by establishing strong relationships with local schools and sports clubs.
Enhanced game-day strategies, by meticulously analyzing opponents' tactics and adjusting team plans accordingly.
Increased fan engagement, by organizing meet-and-greet events with players and coaching staff.
Led team to win regional championships, by instilling strong work ethic and resilience in players.
Developed athletes' skills in various sports, enhancing team performance and individual competence.
Implemented personalized training plans for athletes, resulting in improved physical fitness and performance.
Fostered positive and inclusive team environment, leading to increased team cohesion and morale.
Organized and led community sports events, promoting physical activity and sportsmanship in local area.
Enhanced public relations, by engaging with media and participating in interviews to increase team's visibility.
Enhanced players' strategic understanding, by conducting detailed video analysis sessions.
Collaborated with school officials to ensure student-athletes' academic and athletic commitments were balanced effectively.
Offered constructive feedback to clients to help reach goals.
Developed relationships with clients to provide ongoing support and encouragement.
Developed and delivered effective and engaging coaching sessions to improve performance.
Assisted clients in setting and achieving personal and professional goals.
Utilized various coaching models and techniques to maximize client success.
Coordinated special events such as pre-season tryouts, training camps and special workshops to support team goals.
Developed and maintained network of professional resources to refer clients to.
Researched latest industry trends and developments to keep abreast of best practices.
Created and implemented innovative strategies to engage clients in coaching journey.
Handled high-profile cases with professionalism, ensuring that all parties received due process and equal protection under the law.
Reviewed legal documents and memos to make determinations on pre-trial issues, motions, and final rulings.
Marketing and Social Media Coordinator
THE ONE FINALS
01.2013 - 01.2018
Boosted social media engagement with consistent posting and timely responses to audience interactions.
Contributed to the development of creative visual assets for use in both print and digital marketing materials.
Crafted engaging blog content related directly to company offerings which generated significant increases in organic search traffic leading ultimately towards higher conversion rates overall sitewide.
Managed paid advertising campaigns on Facebook, Google AdWords, and Instagram, maximizing return on investment.
Actively participated in community outreach events, representing the brand favorably and fostering positive relationships with potential clients and partners.
Coordinated email marketing campaigns that drove customer retention and increased sales leads substantially.
Assisted in planning successful events such as trade shows, webinars, and product launches, increasing brand visibility among target audience groups.
Implemented influencer partnerships that resulted in increased brand exposure and positive reviews of products/services offered.
Developed comprehensive social media strategy to drive user engagement and increase followers significantly.
Increased brand awareness by developing and implementing targeted marketing campaigns.
Utilized A/B testing methodologies during creation phase new landing pages ultimately driving improved click-through rates resulting enhanced revenue generation opportunities.
Analyzed data from various digital platforms, identifying trends and adjusting marketing efforts accordingly for better results.
Collaborated with cross-functional teams, ensuring cohesive messaging and branding across all marketing channels.
Oversaw successful implementation various marketing automation technologies ultimately leading more efficient customer relationship management practices throughout organization as whole.
Maintained an up-to-date knowledge of industry trends, sharing valuable insights with team members that informed future marketing approaches.
Strategized and developed video content for client's website and social media publications.
Participated in brainstorming sessions to generate creative ideas for campaigns.
Built relationships with industry influencers to increase brand awareness and engagement.
Managed relationships with third-party vendors and suppliers to facilitate prompt delivery of services.
Increased user base by promoting brand awareness and launching key marketing efforts.
Researched and identified new opportunities for increasing company's social media presence.
Developed and implemented crisis management strategies for social media to mitigate risks and maintain positive brand image.
Trafficked advertisements to target audience using specific algorithms for focused exposure.
Collaborated with cross-functional teams to promote brand consistency across all social media channels.
Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.
Researched current trends and best practices to develop innovative and impactful campaigns.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Devised content strategy to effectively engage target audiences.
Conducted market research to identify new opportunities and target markets.
Created and managed social media campaigns to increase brand engagement.
Coordinated with design and media teams to develop high-quality creative assets.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Optimized email campaigns to increase open and click-through rates.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Wrote and distributed press releases to increase brand visibility.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Mentored local personnel on best practices and protocols to maximize productivity.
Improved website visibility through development and implementation of SEO strategies.
Continually maintained and improved company's reputation and positive image in markets served.
VP of Business Development
Onward Title
02.2023 - 09.2024
Negotiated contracts with key clients, securing long-term commitments and favorable terms for the company.
Optimized sales processes to improve efficiency and close rates on deals.
Established robust pipelines of potential clients through effective networking initiatives.
Formulated custom solutions for clients based on their unique requirements, resulting in enhanced satisfaction levels.
Enhanced customer retention by providing exceptional service and support throughout the client lifecycle.
Collaborated closely with product development teams to ensure offerings met evolving customer needs and demands.
Managed cross-functional teams, ensuring alignment with organizational goals and objectives.
Expanded market share by identifying and securing new business opportunities.
Implemented data-driven approaches to optimize lead generation efforts, resulting in higher conversion rates.
Strengthened company brand through targeted marketing campaigns and public relations initiatives.
Fostered a culture of continuous learning and professional development among staff members through various mentoring programs and workshops.
Identified key areas for improvement within the organization by conducting thorough analyses of internal processes and systems.
Streamlined operational processes, reducing costs while maintaining high-quality standards across all departments.
Developed strategic partnerships for increased revenue generation and market growth.
Championed product innovation ideas that led to significant improvements in functionality and user experience.
Performed project management, coordination of space acquisition, renovations, facility planning, and office expansion projects.
Mentored and coached a high-performing team, fostering professional growth and promoting collaboration.
Delivered engaging presentations at industry events, showcasing company offerings and building brand awareness.
Spearheaded initiatives to target untapped markets, diversifying our client base substantially.
Achieved ambitious sales targets year over year by implementing innovative tactics that outperformed competitors in the market space.
Delivered high-quality administrative support and management, planning and policy assistance to board members.
Communicated directly with customers and partners to build strong business networks and relationships.
Established and maintained highly effective relationships with clients and industry partners to drive growth.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Compiled and analyzed data to determine approaches to improve sales and performance.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Implemented systems and procedures to increase sales.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Organized promotional events and interacted with community to increase sales volume.
Prepared sales presentations for clients showing success and credibility of products.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Built relationships with customers and community to establish long-term business growth.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Managed accounts to retain existing relationships and grow share of business.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Director of Business Development
Hudson Title Group
03.2021 - 02.2023
Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
Increased client base by developing and implementing effective business development strategies.
Negotiated favorable contract terms with vendors and suppliers, reducing operational costs significantly for the organization.
Negotiated, prepared, and signed contracts with clients.
Conducted comprehensive market research studies to identify untapped opportunities for growth within the industry landscape.
Collaborated cross-functionally with sales, marketing, and operations teams to ensure seamless execution of business development initiatives.
Mentored team members to develop their skills, leading to increased productivity and successful promotions within the company.
Cultivated strong relationships with key stakeholders both internally and externally to optimize collaboration efforts across departments.
Analyzed market trends and competitor data, informing strategic decision-making processes for business growth opportunities.
Spearheaded client retention efforts by providing exceptional service and fostering long-term professional relationships built on trust and mutual respect.
Generated significant revenue growth with the implementation of innovative marketing campaigns.
Secured new partnerships by identifying and pursuing potential collaborators within various industries.
Established and maintained highly effective relationships with clients and industry partners to drive growth.
Negotiated client contracts and agreements to cultivate profitable business transactions.
Communicated directly with customers and partners to build strong business networks and relationships.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Prepared sales presentations for clients showing success and credibility of products.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Built relationships with customers and community to establish long-term business growth.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Drove sales by developing multi-million dollar contract sales.
Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Managed accounts to retain existing relationships and grow share of business.
Implemented systems and procedures to increase sales.
Organized promotional events and interacted with community to increase sales volume.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Compiled and analyzed data to determine approaches to improve sales and performance.
Communicated product quality and market comparisons by creating sales presentations.
Responsible for building and maintaining relationships to generate contracts to open and close with my escrow officers
Responsible for creating new relationships with clients and helping them grow their business
To hold classes for new and existing clients
Phone calls daily to get appointments
Meetings weekly to generate new business
Personal touches to consistently follow up
Host events
Calling the non directive side of the transactions with the goal of setting an appointment and generating new business and have them come back as the directive side of new transactions
Collaborating with my team to generate new business
Daily cold calls
Maintaining social media
Weekly pop by's to potential and existing clients
Meetings
Touches and follow up with potentially new as well as existing clients.
Assistant Vice President of Business Development
Fidelity National Title
10.2020 - 03.2021
Responsible for building and maintaining relationships to generate contracts to open and close with my escrow officers
Responsible for creating new relationships with clients and helping them grow their business
To hold classes for new and existing clients
Phone calls daily to get appointments
Meetings weekly to generate new business
Personal touches to consistently follow up
Host events
Calling the non directive side of the transactions with the goal of setting an appointment and generating new business and have them come back as the directive side of new transactions
Collaborating with my team to generate new business
Phone calls
Maintaining social media
Weekly pop by's to potential and existing clients
Meetings
Touches and follow up with potentially new as well as existing clients.
Sales Executive
WFG Title
02.2020 - 10.2020
Responsible for building and maintaining relationships to generate contracts to open and close with my escrow officers
Responsible for creating new relationships with clients and helping them grow their business
To hold classes for new and existing clients
Phone calls daily to get appointments
Meetings weekly to generate new business
Personal touches to consistently follow up
Host events
Calling the non directive side of the transactions with the goal of setting an appointment and generating new business and have them come back as the directive side of new transactions
Collaborating with my team to generate new business
Phone calls
Maintaining social media
Weekly pop by's to potential and existing clients
Meetings
Touches and follow up with potentially new as well as existing clients.
Escrow Assistant
Old Republic Title
01.2019 - 02.2020
Responsible for providing clerical support during the opening, maintaining, and closing of escrow accounts, assist escrow officers by creating and editing correspondence and documents, maintaining files and records, and providing services to clients
Perform tasks that include preparing escrow instructions, holding and disbursing funds, preparing title documents and obtaining parties' signatures on paperwork
Received, reviewed, and receipted earnest money for all residential and commercial contracts
Opened title and escrow orders in Ramquest playing close attention to detail
Ordered all payoff's involved in transactions, property tax certificates, HOA resale certificates, and municipality lien status, / and or release
Prepared estimated and final HUD-1 Settlement Statements for lenders review and approval, with any revisions or corrections addressed in a timely manner
Ensured all parties including the buyers, sellers and any agents receive copy of final settlement statement prior to closing, after receiving lenders final approval
Reviewed and submitted post-closing documents to lender to obtain funding and disbursement approval including all recording documents
Assisted all closers in the funding and disbursement process, ensuring all parties received correct disbursements.
Education
Texas License X Ray Technician -
Performance Masters X-Ray
Dallas, TX
05.2004
High School Or Equivalent - Graduated Early
Mesquite Academy
Mesquite, Texas
05.2004
Skills
Custom Design uniforms, practice wear, etc with customer consultation, review, and approval in order to repeat clients
Unique Designs
Customer Relations
Small business operations
Relationship Building
Verbal and written communication
Client Service
Project Management
Operations Management
Business Management
Strategic Planning
Project estimating
Staff Management
Marketing
Business Development
Business marketing
Negotiation
Sales Leadership
Employee Development
Effective leader
Goal Setting
Inventory Control
Purchasing and planning
Desktops, Laptops, and Mobile Devices
Delegating Work
Direct Sales
Process Improvement
Logistics
Marketing Strategies
Sales Promotion
Decision-Making
Customer Service
Attention to Detail
Investor Relations
Talent Development
Consulting
Additional Information
Regarding: Donna Rosen
I was Donna Rosen's area coordinator at Ameriquest Mortgage for 2 years. We hired Donna with no processing experience, and she grew to be one of the best processors in our entire area within months. Donna was chosen as one of 3 processors to be on a pilot underwriting program for Ameriquest Mortgage. Only 21 processors out of 250 branches were chosen, and due to Donna's talent as an underwriter, she was chosen to work in our Bedford, Texas pilot underwriting program. Donna is reliable, honest, and trustworthy and one of the hardest-working processors I have ever seen. If I owned my own company, I would hire her first to work for me based on her performance at Ameriquest.
Thank you,
Emily Russell
Previous Texas Area Coordinator @ Ameriquest Mortgage
References
Teighlyr Sullivan, Spirit of Texas, Head Coach (972) 854-1752
Chris Henson, Owner of Express Cheer & Dance & Head Coach at Leadership Prep School JV and Varsity (214) 334-9238
Kris DePalma, Rebel Athletic (972) 838-3104
Jackie Bob Pearson, Former Dallas Cowboys Cheerleader, Director of NFL Cheerleaders Media across the country (408) 382-9221