Donna Torrence

Accomplished communications leader and executive with 20+ years of experience in developing and executing comprehensive communications and public relations outreach campaigns, strategic marketing and digital/social media initiatives to drive positive brand and corporate reputation for top entertainment companies

• Managed national communications campaigns for high profile celebrity talent, personalities, executives, CEO's and brands.
• Exceeded set goals by developing and implementing client marketing and publicity plans that increased national visibility and sales.
• Secured mainstream favorable media coverage for clients through well thought-out media outreach and communications strategies.
• Procured and carefully planned client national and New York/New Jersey local television, radio, print and digital media appearances.
• Created and managed memorable consumer and media engagement events, meet and greets, dinners and lunches to create client/community interaction opportunities.
• Managed all aspects of accounts including: business plan and strategy development, budget and staffing, travel and expenses, writing and design of assets like, biographies, press releases, media alerts, announcements.
• Delivered presentations in assigned markets to media, consumers groups, possible sponsors and charitable partners, outlining upcoming client products and projects.
• Identified and cultivated close relationships with key television and radio producers and bookers, as well as editors, journalists, bloggers and media influencers.
• Communicated effectively with C-Suite executives, VIPs, CEOs, A-list celebrity clients and managers.
• Collaborated with client brand marketing, sales, creative and social media teams on messaging, marketing activations, merchandise and events in an effort to boost visibility and sales.
• Researched and analyzed competing projects/clients and sales trends.
• Studied and developed a full understanding of all facets of assigned projects and clients.
• Led team of junior account managers and assistants.
• Worked effectively in fast-paced, constantly changing environment.
• Remained calm under pressure. Found solutions quickly.

• Journalism
• Acting
• Yoga
• Biking
• Triathlons
• Jersey Girl Triathlon finisher

• 2012
• 2013
• 2014
• 2015
• 2016
• 2017
• 2018
• 2019
• 2022
• 2023