Donna Wright
Content Writer
DeLand,FL
Summary
Senior level content writer, author and Certified Professional Resume Writer has handled B2C, B2B, SEO and general long/short form content creation for product descriptions, sales, landing pages, social ads/posts/banners, emails, press releases, radio scripts, direct mail, and more.
Overview
36
36
years of professional experience
Work History
Content Writer, Professional Resume Writer
BOLD
DeLand, Fl
02.2022 - Current
- Write keyword-rich, SEO long form content for BOLD properties (resume and cover letter builder tools) using appropriate keywords and tone to increase organic search engine rankings, inbound traffic and conversions
- Wrote inaugural content for new Bold.pro website
- Daily handling of content updates to web pages and blog articles
- Edited 100+ of long form pieces of U.S. and U.K
- Content written based on head terms, categories, job titles and specialty pages
- Produced affiliate marketing content for emails, SMS, banners, ads and additional special projects.
Press Release Writer
freelance
DeLand, Fl
09.2021 - Current
- Write press releases for Xulon Press (Book Publisher), announcing/promoting newly published targeting the Christian audience and uploaded via Cision PRWeb.com News Center.
Content Writer
Donna Wright
New Smyrna Beach, Fl
07.2021 - 02.2022
- Wrote B2B/SEO powerful blog articles/website content for Hozio (SEO company) to optimize search results ranking and provide organic visibility by increasing relevance in search results
- Wrote B2C social ad, radio script and direct mail postcard content for Sears Home Services.
Advertising/Content Manager
Sears Home Services
Longwood, FL
11.2017 - 07.2021
- Created B2C Home Improvement and Home Repair-related, customer and search engine friendly content to drive additional web access to the Sears Home Services domain
- Wrote copy exhibiting a firm grasp of web content development methodology, Associated Press (AP)
- Style and SEO principles to ensure copy aligned with best practices and brand standards
- Created local content for home improvements - Google My Business, Yelp and Home Advisor
- Wrote/edited blogs to ensure data is updated and current
- Wrote content for trade ads, social search ads and radio scripts
- Worked with Merkle teams for expert SEO strategy and reports.
Communications Specialist
Seminole State College of Florida
Sanford, FL
11.2016 - 10.2017
- Wrote, edited and distributed college-wide communications implementing strategic marketing and brand strategy plans aligned with Seminole State College’s mission
- Utilized content management system (CMS) to ensure updated information, search engine optimization (SEO), proper information linkage and optimum website navigation
- Researched and verified facts for the development of news articles – picked up by local television news media, online newspapers, and social media platforms
- Wrote high-impact messages and presentations for various platforms, including the college’s website, digital signage, print, interactive and electronic vehicles
- Interviewed students, faculty and staff to develop communications materials for use in multiple platforms including print, online and broadcast
- Generated event speechwriting for the College President.
Creative Writer/Product Coordinator
XULON PRESS/Salem Media Group
Maitland, FL
07.2015 - 10.2016
- Wrote 650+ press releases in one year – announcing/promoting newly published books for the nation’s largest on-demand digital publisher of books targeting the Christian audience
- Posted press release content online via PRWeb News Distribution service website
- Created 250+ storyboards in one year – for online book video trailers – responsible for writing text, image selection and coordinating with designers and voiceover talent
- Wrote book descriptions for print book catalogs of new releases.
Freelance Copywriter
GLOBAL INDUSTRIAL at SYSTEMAX, INC
Port Washington, Lake Mary, NY, Florida
09.2011 - 04.2014
- Wrote B2B website/catalog product technical copy (1000s of product blurbs) for
- Global Industrial, an industry leader providing 500,000 private label and brand name industrial, material handling and business products to businesses throughout North America
- Created technical sales insight/corporate training documents and quizzes to provide accurate product category knowledge/education to salespersons
- Created online script copy for website item descriptions to enhance purchase decision.
Creative Group Head
Donna Wright, PCH.COM/PUBLISHERS CLEARING HOUSE
Port Washington, NY
07.1987 - 03.2011
- Wrote results-oriented copy for sweepstakes, merchandise and magazine ad promotions that consistently captured readers’ attention and resulted in above-average response rates
- Effectively trained, directed, trafficked, motivated and supervised professional level copy/design teams challenged with successfully completing hundreds of mailings annually
- Created direct-mail package which performed +21% vs
- Control and continued to roll out for 6+ years
- Meticulously edited and proofread all components in 30+ direct-mail packages annually ensuring they were accurate, error-free and adhered to corporate guidelines
- Wrote, implemented and graphically designed all billing and invoice communications (from bill #1 through Final Notice), resulting in millions of annual revenues per year.
Education
Bachelor of Fine Arts - Communication Arts
New York Institute of Technology
Skills
- Familiarity with keyword placement and other best SEO practices
- Excellent writing and editing skills in different styles/tones
- Impeccable spelling and grammar
- Deep understanding of consumers and what motivates them online
- Great research, organizational and learning skills
- An understanding of formatting articles on the web
- MS Office Suite/Google
- Content Management Systems (CMS)
- Digital Access Management
- Slack
- Zoom
- WordPress
- SurferSEO and Clearscope
- Jira workflow tool
Interests
AUTHOR
, Authored fiction, Christmas Party in Hollyville, a happy ending romance novel with a
humorous blend of secrets, love, and Christmas magic at the beach
Authored juvenile fiction, My Mother’s Secret: Dad Is Always Near, an inspirational book
geared to elementary school children
Book Signings/Discussions – BookExpo America (BEA), NYC - largest book convention
in the nation – Book Revue, Huntington, NY April 15, 2011
Additional Information
- SEM/, SEO team member - awarded Best In-House Team category at the 2019 US Search Awards.
Work Preference
Work Type
Full TimeWork Location
RemoteTimeline
Content Writer, Professional Resume Writer
BOLD
02.2022 - Current
Press Release Writer
freelance
09.2021 - Current
Content Writer
Donna Wright
07.2021 - 02.2022
Advertising/Content Manager
Sears Home Services
11.2017 - 07.2021
Communications Specialist
Seminole State College of Florida
11.2016 - 10.2017
Creative Writer/Product Coordinator
XULON PRESS/Salem Media Group
07.2015 - 10.2016
Freelance Copywriter
GLOBAL INDUSTRIAL at SYSTEMAX, INC
09.2011 - 04.2014
Creative Group Head
Donna Wright, PCH.COM/PUBLISHERS CLEARING HOUSE
07.1987 - 03.2011
Bachelor of Fine Arts - Communication Arts
New York Institute of Technology
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