Animal Rescue
Donnie Kajikawa
Redwood City,CA
Summary
Dedicated growth marketing professional with a history of using data driven decision-making skills and sound judgment to positively impact company success. Documented strengths in building and maintaining relationships with diverse range of stakeholders and adapting to new situations and challenges to meet company goals.
Overview
16
16
years of professional experience
Work History
Director of User Acquisition
IMVU
05.2019 - 01.2024
- Analyzed customer behavior to identify trends and optimize marketing strategies for increased revenue growth.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Established strategic partnerships with content creators and industry influencers to expand brand exposure on social media.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
- Developed automated lifecyle campaigns for the leading metaverse mobile gaming app
- Solved retention problem by spearheading new churn program leveraging probability model that resulted in 23% increase in ARPU.
Marketing Consultant
Self Employed
05.2017 - 05.2019
- Developed campus marketing programs and sales training tools (scripts, lead nurture, and referral plan) for leading coding bootcamp.
- Interim Account Director managing the agency relationship of a leading financial services client to ensure customer success and identify upsell opportunities.
- Provided email program analysis and strategic recommendations to improve campaign KPI and customer lifecycle engagement.
- Provided messaging and creative direction for email, landing pages, social media, paid advertising, and promotional campaigns
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
Senior CRM Manager
Electronic Arts
01.2013 - 04.2017
- Responsible for the strategic plan and execution of online marketing campaigns to acquire and retain gaming subscribers.
- Developed personalized CRM strategy to help increase customer retention and loyalty throughout the customer lifecycle journey.
- Implemented targeted email marketing campaigns, resulting in higher open rates and conversions.
- Streamlined internal processes to improve team efficiencies and reduce costs.
- Mentored associate marketing manager to aid in professional growth and knowledge of CRM disciplines.
Senior Marketing Strategist
Acxiom
01.2008 - 05.2012
- Provided clients with best practices and thought leadership on industry trends and identified new opportunities for growth.
- Created contest test plans to optimize campaign perfomance and help clients reach their acquisition and retention goals.
- Developed integrated multi channel marketing plans leveraging email, SEM/SEO, social, and SMS.
- Analyzed performance metrics regularly, refining strategies based on insights gained from data analysis.
- Clients: Gap, Sephora, Godiva, AT&T, Dell, FedEx, Intel, Symantec, Intuit and other Fortune 500 clients.
Education
Bachelor of Science -
SF State University
San FranciscoSkills
CRM Integration
Customer Acquisition
Customer Retention
Influencer Marketing
Content Marketing
Data-driven decision-making
ROI Analysis
Websites
Interests
Timeline
Director of User Acquisition
IMVU
05.2019 - 01.2024
Marketing Consultant
Self Employed
05.2017 - 05.2019
Senior CRM Manager
Electronic Arts
01.2013 - 04.2017
Senior Marketing Strategist
Acxiom
01.2008 - 05.2012
Bachelor of Science -
SF State University