Donny Parson
Los Angeles
Summary
I add value to companies across the world, through high ticket sales.
My current focus is on securing multi-year, 6 and 7 figure suite and premium seating leases centered around the Los Angeles Lakers. This role leverages my passion for high ticket sales, social networking and relationship building. My approach consists of self-prospecting, strategic outreach, targeting qualified companies throughout Southern California, and preparing personalized pitches on how premium seating can add value to their business.
Prior to my current role, I have worked for:
-NFL Media, the Westcoast Headquarters of the NFL. Developing a platform with the intention of creating a centralized content platform for all NFL employees across the world to use. -
-San Francisco Giants, as a Account Executive centered around high ticket season tickets. This role honed my ability to build and nurture a pipeline of prospects through innovative touchpoints, culminating in over $2.1 million in new Season Ticket Sales in just under 2 years.
Overview
10
10
years of professional experience
Work History
Premium Sales Specialist
Crypto.com Arena
06.2023 - Current
- Focused on selling multi-year Suite and Premium Seating leases for the Lakers, Clippers, Kings, and all concerts and events at Crypto.com Arena
- Self prospect and cold outreach to qualified companies and individuals in Southern California
- Sell single night suites to awards shows hosted in L.A
- Live such as the Grammy Awards and Emmy Awards.
Account Executive, Membership Sales
San Francisco Giants
02.2022 - 06.2023
- Prospect and acquire new customers through phone calls, in person appointments, sales events, networking events, social campaigns, and referrals
- Generate revenue through the sales of season tickets, group outing, and suites
- Build and consistently grow a pipeline of prospects through creative touchpoints that foster relationships and trust with potential premium seating partners
- Maintain detailed notes on prospective clients through CRM system
- Pitch product Business to Business, as well as Business to Consumer
- Sold over $2,100,000 and counting in new Season Tickets Sales during our 2022 and 2023 Season Ticket Campaigns.
Sales Representative
Los Angeles Dodgers
09.2021 - 02.2022
- Present, promote, and sell membership opportunities using solid arguments to existing and prospective customers
- Establish, develop and maintain positive interaction with business and customer relationships
- Reach out to customers, businesses, sports leagues, schools, and Membership Interest Forms leads through cold calling
- Acquire new business through self prospecting
- Make calls and presentations to new and existing customers intended to grow revenue
- Manage pipeline, and meet sales and productivity goals
- In 5 months of selling memberships with the Los Angeles Dodgers, sold $407,000 in new business memberships which ranked 1st of 15 in my sales class.
Media Coordinator
National Football League (NFL)
07.2019 - 08.2021
- Monitor daily ingests from core Digital Content Library contributing entities
- Enhance metadata on ingested assets to improve search ability within the Digital Content Library
- Coordinate ongoing daily content operations for assigned Business Units
- Assist other departments within the NFL with the Digital Content Library
- Work with DCL team with the production of system documentation, workflow development
- Assist assigned external businesses with the process of integration into the DCL
- Support DCL content workflows
- Assist DCL team with the production of system documentation
- Support general system monitoring and bug reporting and tracking
- Troubleshoot and test newly developed workflows.
Marketing and Sales Intern
One 2 One Marketing, Inc.
05.2017 - 08.2017
- Working with brands to develop marketing plans
- Collecting data/results from marketing campaigns
- Preparing promotional presentations
- Build and maintain relationships with clients
- Cold call to explain benefits of services to companies of interest.
Mens Basketball Department Intern
University of Minnesota
09.2014 - 03.2015
- Assisted various types of promotional activities at home games
- Assisted with halftime coordination including organizing acts/performers and explaining time and space requirements
- Post content on teams social media accounts
- Organize Online Activities.
Education
Bachelor's Degree - Marketing Management
Grand Canyon University
Skills
- High-Tech Sales
- Medical Device Sales
- Marketing Strategy
- Relationship Building
- Client Relations
Current Job
Premium Sales Specialist, Crypto.com Arena, Los Angeles, California, 06/01/23, Present, 1 year, -Focused on selling multi-year Suite and Premium Seating leases for the Lakers, Clippers, Kings, and all concerts and events at Crypto.com Arena.
-Self prospect and cold outreach to qualified companies and individuals in Southern California.
-Sell single night suites to awards shows hosted in L.A. Live such as the Grammy Awards and Emmy Awards
Timeline
Premium Sales Specialist
Crypto.com Arena
06.2023 - Current
Account Executive, Membership Sales
San Francisco Giants
02.2022 - 06.2023
Sales Representative
Los Angeles Dodgers
09.2021 - 02.2022
Media Coordinator
National Football League (NFL)
07.2019 - 08.2021
Marketing and Sales Intern
One 2 One Marketing, Inc.
05.2017 - 08.2017
Mens Basketball Department Intern
University of Minnesota
09.2014 - 03.2015
Bachelor's Degree - Marketing Management
Grand Canyon University