Dontarius Gordon
Stone Mountain,GA
Summary
Functional SEO and PPC ad expert with strong background in web marketing and analytics and proven experience in content strategy, link building and keyword strategy. Over Number years of experience driving organic site traffic across multiple client verticals through Action and Action to improve search engine results. Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
9
9
years of professional experience
9
9
Certification
Work History
PPC Specialist
Americanflat
01.2021 - Current
- Increased ad campaign performance by implementing effective PPC strategies and optimizing keyword bids.
- Enhanced conversion rates with thorough analysis of ad copy, landing pages, and audience targeting.
- Reduced cost-per-click for clients through continuous monitoring and adjustment of bidding strategies.
- Improved client ROI by conducting comprehensive competitor research and adjusting campaigns accordingly.
- Managed multiple high-budget PPC accounts simultaneously, ensuring optimal allocation of resources and meeting targets consistently.
- Developed custom reports to demonstrate tangible results and present actionable insights to stakeholders.
- Maximized click-through rates by crafting compelling ad copy tailored to target audiences'' interests and needs.
- Optimized keyword lists through regular additions, removals, and adjustments based on search query data analysis.
- Conducted in-depth analytics reviews using Google Analytics, Google Ads, and third-party tools to uncover areas for improvement in each campaign''s performance.
- Built strong relationships with clients by providing transparent communication regarding campaign progress and results regularly.
- Contributed to the professional development of junior team members by sharing knowledge and providing mentorship on PPC best practices and strategies.
- Designed paid client ads for use on diverse social media platforms.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
SEO Analyst
Matco Tools ,
01.2018 - 12.2020
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Researched and analyzed industry trends to inform search marketing strategies.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Collaborated with the social media team to integrate SEO tactics into social campaigns for increased organic reach.
- Streamlined technical SEO aspects, including site architecture, metadata, and canonicalization issues, to improve crawlability and indexation.
Digital Marketing Specialist
DataSite
01.2016 - 12.2017
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Developed comprehensive reports on digital marketing efforts, presenting findings to senior leadership for informed decisionmaking.
Email Marketing Specialist
Electus Global Education Co, Inc. Lorida
01.2015 - 12.2015
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Optimized email delivery rates through analyzing data, identifying trends, and adjusting strategies accordingly.
- Increased open rates with engaging subject lines and personalized content tailored to target audiences.
- Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in emails.
- Collaborated with sales teams to align email marketing efforts with overall business goals and drive lead generation.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Used various market research tools and techniques to gather, analyze and interpret data.
Education
Redan High School
Stone Mountain, GA05.2013
Skills
- Keyword Research
- Google Analytics
- Bid Management
- Performance Analysis
- Competitor Analysis
- Search Engine Marketing
- Ad scheduling
- Negative keyword management
- A and B testing
- Landing page optimization
- Industry trends awareness
- SEO Strategies
- Affiliate Program Marketing
- Data Analytics
- Creative Thinking
- Customer Service
- Market Research and Analysis
- Adobe Creative Suite
- Decision-Making
- Campaign Launch and Lifecycle Management
- Creative Idea Development
- Requirements Definition
- Google Analytics Understanding
- Project Management
- Content Strategy
- Promotional Planning
- Conflict Mediation
- Market Research
- Advertising Strategy
- Software Expertise
- Microsoft Office
- Keyword Optimization
- SEO Proficiency
- Progress Tracking
- SEM Best Practices
- Talent Development
- Campaign Management
- Data Entry
- Social Media Marketing
- Ad Development
- Client Engagement
- Content Development
- Strategic Planning
- Web Content Management
- Team Leadership
- Advertising Strategies
Accomplishments
- Achieved Result by completing Task with accuracy and efficiency.
- Collaborated with team of Number in the development of Project name.
- Achieved Result through effectively helping with Task.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of Number staff members.
Certification
Digital marketing certification
Email Marketing Certification
Digital advertising certification
Advanced Search Engine Optimization Certification Program
Competitor Analysis Certificate
Advanced Competitive Research Practices with Semrush Certification
Google Analytics certification
Google ads certification
Diploma in certified associate project management
Timeline
PPC Specialist
Americanflat
01.2021 - Current
SEO Analyst
Matco Tools ,
01.2018 - 12.2020
Digital Marketing Specialist
DataSite
01.2016 - 12.2017
Email Marketing Specialist
Electus Global Education Co, Inc. Lorida
01.2015 - 12.2015
Redan High School
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