Overview
Work History
Education
Skills
Certification
Timeline
Generic

Kerry Wilson

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing and Branding Assistant

BrandStage Consulting
02.2022 - Current
  • Develop engaging content, including press releases and blog posts, focusing on keyword-rich content and SEO optimization strategies.
  • Spearhead podcast outreach for clients by researching relevant shows, developing compelling pitches, and securing media placements that align with target audiences and brand objectives.
  • Develop and implement content calendar strategies for multiple platforms, including Instagram, Facebook, and LinkedIn (both B2B and B2C).
  • Assist in developing over 12 new brands in various industries from concept to launch.
  • Manage website design, redesigns, and launches, while also assisting with website copywriting.
  • Onboard new clients and maintain consistent communication, ensuring their objectives are met throughout the project lifecycle.
  • Establish and maintain positive relationships with external vendors, guaranteeing project accuracy and timely completion.

Marketing Freelancer

Kerry Wilson
02.2021 - Current
  • Develop creative and brand-compliant social media posts that capture attention and increase audience engagement.
  • Manage WordPress websites, including updating content, installing Google Analytics, and implementing SEO best practices to drive organic traffic growth.
  • Plan and execute engaging events and craft compelling content for blogs, websites, and various social media platforms.
  • Design and implement informative email campaigns with relevant, eye-catching graphics that boost engagement and conversions.
  • Develop comprehensive social media strategies for small business owners, helping them increase brand visibility, reach new customers, and achieve their sales goals.
  • Leveraged social media, graphic design, and Etsy to build a successful online presence for a client's small business, focusing on optimizing SEO and driving traffic to their online shop.

Marketing Intern

Kudzu Brands
06.2021 - 08.2021
  • Spearheaded the first phase of a pilot program with three non-profits to survey affordable housing residents regarding their satisfaction and well-being
  • Surveyed 563 units and received a 50% response rate, over double the average by offering gift cards to a local grocery store to every single respondent
  • Analyzed and interpreted all respondent data to give accurate reports on responses and next steps in affordable housing and accessibility for senior citizens.

Social Media Manager & Editor

The Blue Banner
08.2019 - 05.2021
  • Created engaging posts for various social media platforms to encourage brand awareness and increase engagement
  • Managed a team of three social media platform managers through setting marketing goals, mapping out and creating content
  • Successfully increased the newspaper's Instagram follower count by 120%
  • Set a cohesive tone across platforms through the utilization of design software and scheduling tools.

Education

Bachelor of Arts - Mass Communication

University of North Carolina Asheville
Asheville, NC
05.2021

Skills

  • Social Media Marketing
  • Copywriting
  • Market Research
  • Social Media Management
  • Public Relations
  • Data Analysis & Analytics
  • Branding
  • Hootsuite
  • Google Suite
  • Slack
  • Constant Contact
  • Canva
  • Harvest
  • Microsoft Office
  • WordPress
  • Asana

Certification

  • Social Media Marketing, Hootsuite
  • HubSpot Email Marketing
  • HubSpot Digital Marketing
  • Google Analytics for Beginners, Google
  • HubSpot Social Media Marketing

Timeline

Marketing and Branding Assistant

BrandStage Consulting
02.2022 - Current

Marketing Intern

Kudzu Brands
06.2021 - 08.2021

Marketing Freelancer

Kerry Wilson
02.2021 - Current

Social Media Manager & Editor

The Blue Banner
08.2019 - 05.2021

Bachelor of Arts - Mass Communication

University of North Carolina Asheville

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Kerry Wilson