Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Dora Cerna

Miami,FL

Summary

Customer-oriented general manager with several years of experience focused on increasing production and minimizing downtime. Adaptive and deadline-oriented with capacity to execute and complete multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen.

Overview

23
23
years of professional experience

Work History

General Manager

CA FOLIAGE AND FLOWERS WORLWIDE SA
MIAMI, FL
08.2012 - 01.2025
  • Prepared staff work schedules and assigned team members to specific duties.
  • Implemented successful business strategies to increase revenue and target new markets.
  • Managed daily business operations, including budgeting, staffing, scheduling, inventory control, customer service, and sales.
  • Maintained relationships with vendors to obtain the best pricing on supplies and materials.
  • Forecasted customer demand to set prices or credit terms for goods or services.

Customer Sales and Service Expert

MV GROWERS FARMS
San Jose, COSTA RICA
01.2002 - 07.2012
  • Exceeded established service goals while leveraging best practices for customer service, sales, and employee management.
  • Contacted customers about potential service upgrades, new services, and account changes.
  • Analyzed sales data to identify trends in customer buying habits.
  • Led on- and off-site customer support teams across multiple time zones.
  • Took special orders in person and over the telephone, generating additional monthly revenue.
  • Developed strong relationships with clients through practical communication skills.

Education

Some College (No Degree) - Business Administration

Miami Dade College
Miami, FL

Skills

  • Sales
  • Advertising and marketing
  • Training and development
  • Succession planning
  • Email correspondence
  • Custom order management
  • Claims monitoring
  • Verbal and written communication
  • Call logging
  • Order processing
  • Call center experience
  • Customer service
  • Punctuality and reliability
  • Multitasking and organization

Languages

English
Full Professional
Spanish
Full Professional

Timeline

General Manager

CA FOLIAGE AND FLOWERS WORLWIDE SA
08.2012 - 01.2025

Customer Sales and Service Expert

MV GROWERS FARMS
01.2002 - 07.2012

Some College (No Degree) - Business Administration

Miami Dade College

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Dora Cerna