Dora Ramirez
Evansville,IN
Summary
Customer-focused Product and Account Management professional with 9+ years of progressive experience across sales strategy, product lifecycle ownership, cross-functional collaboration, and market growth initiatives. Proven ability to lead strategic partnerships, improve operational efficiency, and align customer insights with business goals. Trusted to manage top accounts and serve as the internal voice of the customer, with strong results in both revenue growth and customer retention. Highly effective in fast-paced, high-volume industries.
Overview
13
13
years of professional experience
Work History
Product Manager
Anchor Industries, Inc.
03.2022 - Current
- Reduced lead times from 6–8 weeks down to 2 weeks by leading cross-departmental planning and aligning production schedules with demand.
- Sustained 2-week delivery performance during peak pool-cover season while industry averages stretched to 6+ weeks.
- Maintained $2.3M+ in annual sales with Anthony & Sylvan during a 25%+ market downturn.
- Restructured rebate program to tie payouts to growth tiers ($2.5M+ threshold for top rate), protecting margins while preserving loyalty.
- Cut warranty claims from 33 items ($9K, 2018) to 18 items ($6.5K, 2024) by instituting a structured validation process requiring photos/inspections.
- Eliminated 'price holds' and outdated extended sale practices, moving annual increases earlier (Feb 2025, committed Jan 2026).
- Increased Dealer Portal revenue share from 35% (2021) to 44% (2024) through improved functionality and user adoption.
- Grew pool cover order contribution from 31% to 40% of overall revenue (2021–2024).
- Onboarded 17 new Dealer Portal users across 2023–2024, improving adoption rates and reducing manual interventions.
- 2023 Dealer Portal Overhaul: Led migration of Anchor’s CPQ (Dealer Portal) from on-premise to the cloud through Infor EQ, improving reliability, scalability, and customer access.
- Anchor University Launch: Designed and launched Anchor University (2023), an internal and customer-facing training platform on the Infor EQ Dealer Portal; accelerated adoption and reduced support burden.
- OneMeasure Launch: Launched OneMeasure by Anchor (2025), an industry-first Leica-based laser measurement tool that outputs DXF files for direct integration into Anchor’s CPQ quoting system; enabled contractors to independently quote complex pool covers, reducing errors and cycle time.
- ERP Cloud Migration (In Progress): Represent Sales in cross-functional team upgrading Anchor’s ERP from Microsoft Dynamics AX 2012 R3 to Dynamics 365 Cloud, ensuring CPQ/Dealer Portal and sales processes remain aligned.
- Led value stream improvements that earned Vinyl Pool Covers Department recognition as Department of the Quarter (Q4 2024) for throughput and process gains.
- Present monthly to senior leadership (CEO, CFO, VP Sales, VP Engineering) at True North Goal Review on pricing strategy, rebate optimization, and product innovation, ensuring alignment of financial, operational, and customer objectives.
- Developed reporting and insights enabling real-time sales forecasting across sales, engineering, and operations.
Key Account Manager
Anchor Industries, Inc.
04.2019 - 03.2022
- Grew Anchor’s largest account (Anthony & Sylvan) from ~$1.5M in 2018 to ~$2.35M in 2024.
- Improved gross margin from 39.3% to 41.2%, while accessories margin rose from 80.5% to 81.3%.
- Negotiated pricing and rebate structures that shifted Anchor from reactive concessions to proactive, profitability-focused terms.
- Partnered with engineering and marketing to deliver custom cover solutions, increasing retention and upsell opportunities.
- Strengthened workflows between sales, customer service, and manufacturing, improving turnaround consistency.
- Eliminated 'price holds' that allowed customers to delay purchases under outdated terms, protecting margins.
Territory Sales Representative
Anchor Industries, Inc.
12.2018 - 04.2019
- Exceeded sales targets across a multi-state pool and shade product territory through relationship-driven selling.
- Introduced new accounts and expanded Anchor’s Midwest footprint, securing recurring revenue streams.
- Represented Anchor at trade shows, increasing regional brand awareness and customer engagement.
Sales Support Associate
Anchor Industries, Inc.
12.2015 - 12.2018
- Supported peak-season custom sales through precise order entry and documentation management.
- Streamlined order intake processes, reducing turnaround time and errors.
- ERP Upgrade Leadership (2018): Acted as department lead during Anchor’s ERP upgrade from Microsoft Dynamics AX 2012 to AX 2012 R3, ensuring continuity in custom sales workflows and training peers on new processes.
- Dealer Portal Launch (2016): Member of core team that launched the Anchor Dealer Portal (Infor CPQ integrated with AX ERP); performed end-user testing and validation to ensure accurate quoting and configuration logic.
- Built a reputation for accuracy and follow-through under high seasonal volume.
Shift Supervisor
Krispy Kreme
08.2012 - 03.2015
- Managed shifts of 5–10 employees while reconciling up to $3,000 in cash per shift. Oversaw customer service operations ensuring accuracy of thousands of daily orders.
Retail Specialist
Krispy Kreme
06.2012 - 08.2012
- Assisted customers with purchasing decisions and managed up to $1,000 in cash daily.
Education
Data Analytics Course - Big Data Workshop
HOLA Evansville
Evansville Indiana 08.2025 - Current
Coursework - Accounting & Finance
University of Southern Indiana
Evansville, IN01.2014
Skills
- KPI tracking
- Project planning
- Product strategy
- Product lifecycle management
- Strategic Account Management
- Cross-Functional Leadership
- Product Lifecycle Strategy
- Sales & Revenue Growth
- Customer Experience Optimization
- Forecasting & Demand Planning
- Data-Driven Decision Making
- Market & Competitive Analysis
- Process Improvement
- ERP & CRM Systems (Infor EQ, Microsoft Dynamics AX/D365, Evanced)
Languages
English
Native or Bilingual
Spanish
Elementary
Timeline
Data Analytics Course - Big Data Workshop
HOLA Evansville
08.2025 - Current
Product Manager
Anchor Industries, Inc.
03.2022 - Current
Key Account Manager
Anchor Industries, Inc.
04.2019 - 03.2022
Territory Sales Representative
Anchor Industries, Inc.
12.2018 - 04.2019
Sales Support Associate
Anchor Industries, Inc.
12.2015 - 12.2018
Shift Supervisor
Krispy Kreme
08.2012 - 03.2015
Retail Specialist
Krispy Kreme
06.2012 - 08.2012
Coursework - Accounting & Finance
University of Southern Indiana
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