Doreen Del Fiacco

• Conducted market research to assess competitive landscape and industry trends.
• Collaborated with design teams to create visuals for digital assets such as website banners, emails.
• Developed and implemented product launch plans to increase brand awareness.

· Successful [CPRW1] execution of plans contributed to more than $300M in revenue.

· Launched a new enterprise channel working closely with product and sales. Through research and direct customer feedback, developed and managed the execution of integrated marketing campaigns through traditional and ecommerce marketing channels. Contracted with 2 major partners in the first year resulting in sales of over $1M.

· Developed acquisition and retention plan to create a stable customer base and drive recurring revenue through a new monthly subscription plan. Plan exceeded forecast by 15% with more than $7M in the first year.[CPRW1]

· Drove 30% increase in customer engagement and product trial through development of training programs and materials. Sold in loyalty product and program increasing product trial by 10% and subscription revenue by 5%.[CPRW2]

· Successfully negotiated with partners to include training as a valued part of launches and onboarding new employees.

· Negotiated internally to include crew training in the RFP process as a variable price item. Including this training into the process resulted in cost savings of over $100K in 2018.

· Sold in “how to connect” video on aircraft for in-cabin seatback placement to several airlines. The video demonstrated ease of use and provided visual instructions transcending all language barriers.

· Successfully established strong, productive internal relationships to develop comprehensive campaigns from ideation, planning, execution, and reporting.

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