Doreen John-Maxwell
Mableton,GA
Summary
Accomplished Director of Commercial Services at Rivers State Television, I excel in strategic thinking and leadership, driving significant revenue growth through innovative advertising sales strategies and strong client relationships. Leveraging communication and sales expertise, I've led teams to exceed performance targets, fostering partnerships that enhanced brand promotion and financial health.
Overview
27
27
years of professional experience
Work History
Director Commercial Services
Rivers State Television
Port Harcourt, Rivers State, Nigeria
09.2000 - 05.2024
- Developed and implemented strategies that increased advertising sales, which included working with the sales team to identify new opportunities, and leveraged existing relationships with advertising clients and agencies.
- Cultivated partnerships and sponsorship deals with companies and brands that created promotional opportunities, which drove revenue to the station.
- Analyzed industrial trends, audience demographics, and competitor strategies, which include understanding viewer preferences and market demands that positioned the station.
- Developed long-term plans that aligned with the station's goal, which includes identifying new revenue streams and business opportunities.
- Led and mentored the sales team by providing guidance and setting performance targets to achieve the revenue goals of the station.
- Worked closely with the programs and production team to align commercial strategies with overall content and branding initiatives, and gathered feedback from the production team regarding the effectiveness of advertising slots and the audience's response to commercials.
- Ensured the financial health of the station by driving advertising sales, managing client relationships, and developing strategic initiatives.
Marketing Intern
Richland Advertising Communication
Surulere, Lagos, Nigeria
08.1997 - 12.1999
- Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
- Collaborated with designers on creating visuals for campaigns.
- Conducted market research to identify target markets and develop effective campaigns.
- Worked with the account managers to prepare proposals and pitched ideas for marketing campaigns that were tailored to clients' objectives.
- Led the development and execution of marketing campaigns, ensured creativity and strategy were aligned.
- Monitored campaign performance through analytics and KPIs, and made data-driven decisions that optimized campaigns in real time.
Education
MBA - Business Administration
University of Calabar
Nigeria11-2002
Post Graduate Diploma in Management
University of Calabar
Nigeria08-2000
Higher National Diploma in Mass Communication
Institute of Management & Technology, Enugu
Nigeria07-1996
Skills
- Communication skill
- Team collaboration
- Staff development
- Leadership and team management
- Strategic Thinking
- Sales and Marketing Expertise
- Customer Relationship Management
- Strong Negotiation abilities
References
References available upon request.
Timeline
Director Commercial Services
Rivers State Television
09.2000 - 05.2024
Marketing Intern
Richland Advertising Communication
08.1997 - 12.1999
MBA - Business Administration
University of Calabar
Post Graduate Diploma in Management
University of Calabar
Higher National Diploma in Mass Communication
Institute of Management & Technology, Enugu
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