Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
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Doreen Nicolaysen

Doreen Nicolaysen

Strategic Marketing Professional
Lakeland,Florida

Summary

Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

10
10
years of professional experience

Work History

Sr. Marketing Supervisor

Ligon Marketing
Lakeland, Florida
02.2020 - Current
  • Developed marketing strategies and promoted corporate brand, images and identity to media and public.
  • Managed creative projects including positioning and brand development, digital and print advertising, content and online marketing, collateral, video, SEO, lead generation, Spectrum OTT, and website development.
  • Helped to develop key client partnerships by seamlessly overseeing workflow, learning clients' business and delivering key presentations.
  • Marketed offerings and services to community.
  • Conceived, developed and executed marketing communications and promotions on client's behalf, matching strategies to client marketing objectives and goals.
  • Cultivated strong corporate image and identity with clear branding.
  • Prepared and gave presentations to clients and other project stakeholders.
  • Engaged in daily communication with clients to establish and maintain positive working relationships.
  • Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.
  • Acted as team leader to implement integration of agency disciplines in media, art, copy, accounting, production and creative fields of application.
  • Recommended sound business initiatives pertaining to product and markets to enhance sales and marketing objectives while enforcing agency's image as vital resource to product team.

Director of Marketing

Sheraton Hotel & Resorts | 4 Years
Lakeland, Florida


  • Served as Marketing liaison between Central Florida Tourism Council, Hotel & Motel Association, Chamber of Commerce and Sports Marketing
  • Supervised staff of 6 and managed departments for loyalty program and product offerings.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created innovative strategies to drive customer engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Optimized email campaigns to increase open and click-through rates.
  • Improved website visibility through development and implementation of SEO strategies.


Brand Manager / Account Executive

Doner Advertising | 3.5 Years
Tampa, Florida
  • Managed advertising and marketing programs for client’s pharmacy and health initiatives, co-op Direct to Consumer projects, private label, front-end promotions
  • Developed strategic communication plans and marketing platforms supporting Eckerd’s brand equity in health as well as seasonal promotional efforts
  • Supervised all advertising efforts for the launch of Eckerd’s website, SEO, and strategic partnering with alliances and vendor relations
  • Developed creative briefs for broadcast initiatives as well as managed television, radio and print production
  • Responsibilities included client service, facilitation of advertising initiatives, coordinated retail/consumer promotions CLIENT: Eckerd Drug
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Devised content strategy to effectively engage target audiences.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.

Public Relations Account Manager

The Lipphardt Agency | 3 Years
Tampa, FL
  • Developed and strategized new business presentations; Maintained client and media relations inclusive of writing press releases, feature articles and event planning
  • Coordinated trade shows and ensured media coverage initiating public relations campaigns supporting client branding and promotional initiatives
  • Raised brand awareness through consistent marketing efforts and product campaign launches.
  • Researched, negotiated, implemented and tracked advertising and public relations activities.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.
  • Produced and distributed internal and external communications.
  • Drafted and edited content for press releases, organizational publications, employee newsletters and stockholders' reports.
  • Developed brand media relations strategies that bolstered community awareness and knowledge.
  • Designed and createdemail campaign, articles and marketing videos.
  • Designed and implemented strategic business plan objectives.
  • Coordinated and managed sponsorships and sponsorship activation.

Account Manager

Vision Works Media Marketing | 2.5 Years
Lakeland, Florida
  • Developed promotional strategic and corporate alliances for video gaming and peripheral clients
  • Solicited corporate sponsorships and internal product placement and promotions
  • Facilitated all promotional efforts as outlined in marking deck.
  • Created and presented media and advertising packages to prospective customers.
  • Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
  • Helped local clients expand business operations through targeted advertising.
  • Worked with designers and production staff to create high-quality and brand-specific ads.
  • Worked with marketing department to create targeted advertising strategies for key customer demographics.
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • Developed contests and sweepstakes rules, contracts and revenue-generating strategies.

Education

Bachelor of Science - Dual Degree in Marketing & Economics

University of Tampa
Tampa, Florida
01.1988 - 05.1993

Social Media Certificate - undefined

01.2019 - 01.2021

Skills

Public relations agency experience; Proficient oral and written communicationsundefined

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Sr. Marketing Supervisor

Ligon Marketing
02.2020 - Current

Social Media Certificate - undefined

01.2019 - 01.2021

Bachelor of Science - Dual Degree in Marketing & Economics

University of Tampa
01.1988 - 05.1993

Director of Marketing

Sheraton Hotel & Resorts | 4 Years

Brand Manager / Account Executive

Doner Advertising | 3.5 Years

Public Relations Account Manager

The Lipphardt Agency | 3 Years

Account Manager

Vision Works Media Marketing | 2.5 Years

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Doreen NicolaysenStrategic Marketing Professional