Doreen Purves
Winston-Salem
Summary
Sales professional with solid track record in driving revenue growth and enhancing customer satisfaction. Adept at building strong client relationships, leveraging product knowledge, and implementing effective sales strategies. Strong focus on teamwork and adaptability ensures consistent achievement of goals in dynamic environments. Skilled in communication, problem-solving, and time management.
Overview
19
19
years of professional experience
Work History
PT Sales Associate
Lululemon Athletica
10.2024 - Current
- Assisted customers in selecting products, enhancing their shopping experience.
- Built relationships with customers to encourage repeat business.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Helped customers locate products and checked store system for merchandise at other sites.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Solved customer challenges by offering relevant products and services.
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Managed conflict resolution with dissatisfied customers professionally, resulting in improved customer retention rates.
- Executed daily sales transactions accurately and efficiently at point-of-sale systems.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Increased customer loyalty with personalized shopping experiences and attentive service.
- Listened to customer needs and desires to identify and recommend optimal products.
Retail Store Manager
Aveda
07.2019 - 01.2024
- Directed daily operations to enhance customer satisfaction and store performance.
- Trained and mentored team members on product knowledge and customer service excellence.
- Implemented visual merchandising strategies to optimize product presentation and sales.
- Analyzed inventory levels and sales trends to manage stock efficiently and reduce shrinkage.
- Developed staff schedules to ensure optimal coverage during peak shopping hours.
- Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
- Evaluated employee performance regularly provided constructive feedback coaching opportunities improvement recognition outstanding achievements.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Collaborated with upper management to develop strategic plans for store growth and expansion.
- Increased average transaction value by upselling products, promoting add-ons, and cross-selling complementary items.
- Prepared comprehensive reports detailing key KPIs such as sales figures customer demographics inventory turnover rate sharing data higher-ups actionable insights improvements needed areas.
- Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback, and rewarding superior performance.
- Coordinated staff training sessions on new products sales techniques ensuring team members well-versed equipped effectively sell merchandise meet customer needs.
- Boosted employee retention rates by fostering a positive work environment, providing growth opportunities, and offering competitive compensation packages.
Caregiver
Jack Purves
05.2013 - 06.2019
- Provided compassionate care and support to clients, enhancing daily living experiences.
- Assisted with personal hygiene, mobility, and meal preparation tailored to individual needs.
- Ensured safety by monitoring health conditions and reporting any changes promptly.
- Developed trusting relationships with clients, promoting emotional well-being and engagement.
- Coordinated activities and outings, fostering social interaction among clients.
- Cleaned house, ran errands, managed laundry, and completed weekly grocery shopping.
- Assisted clients with daily living needs to maintain self-esteem and general wellness.
- Built strong relationships with clients to deliver emotional support and companionship.
- Assisted patients with self-administered medications.
Retail Store Manager
Vitamin World
08.2009 - 04.2013
- Led initiatives to improve operational processes, enhancing efficiency and team productivity.
- Collaborated with marketing teams to execute promotional campaigns effectively in-store.
- Monitored financial performance, ensuring adherence to budgetary guidelines and cost controls.
- Completed routine store inventories.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Enhanced customer satisfaction through training staff on exceptional customer service practices and conflict resolution techniques.
- Managed all aspects of budgeting for the retail location including labor costs, expenses control, revenue tracking.
Retail Store Manager
Cache
05.2007 - 08.2009
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Improved store sales by implementing effective marketing strategies and attractive visual merchandising.
- Optimized store displays and appearance via strategic merchandising.
- Approved regular payroll submissions for employees.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Assisted in recruiting, hiring and training of team members.
Education
No Degree - Psychology
UNC Greensboro
Greensboro, NCSkills
- Customer service
- Teamwork and collaboration
- Time management
- Problem-solving skills
- Upselling and cross selling
- Excellent communication skills
Accomplishments
- Awarded “Employee of the Month” in 2024
Timeline
PT Sales Associate
Lululemon Athletica
10.2024 - Current
Retail Store Manager
Aveda
07.2019 - 01.2024
Caregiver
Jack Purves
05.2013 - 06.2019
Retail Store Manager
Vitamin World
08.2009 - 04.2013
Retail Store Manager
Cache
05.2007 - 08.2009
No Degree - Psychology
UNC Greensboro