Summary
Overview
Work History
Education
Skills
References
Timeline
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DOREEN M. KORBA

DOREEN M. KORBA

Pottstown,PA

Summary

Results-focused marketing executive with an entrepreneurial drive to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance by creating customer demand. Proven executive coach and leader with skills in project management, team building, stakeholder relations and campaign optimization.

Overview

17
17
years of professional experience

Work History

Fractional CMO & Marketing Consultant

Doreen Korba Consulting, LLC
Pottstown, PA
03.2024 - Current
  • Developed and implemented comprehensive marketing strategies to increase brand awareness, reach target markets and maximize profits.
  • Developed budgets for all marketing initiatives and monitored progress against goals.
  • Managed relationships with external vendors such as ad agencies, public relations firms and event planners.
  • Oversaw the development of content for websites, blogs and other online platforms.
  • Organized trade shows and conferences to promote products or services in various geographic regions.
  • Hired, trained and mentored a team of marketing professionals to maintain high standards of excellence.
  • Managed social media platforms, creating engaging content and monitoring analytics to enhance online presence.

Executive Coach

COACH KORBA, LLC
Camas, Washington
04.2018 - Current
  • Developed customized coaching plans for executives & small business owners to help them reach their goals.
  • Conducted one-on-one sessions with executives & small business owners to discuss career objectives, challenges, and strategies for success.
  • Coached clients in the areas of communication, leadership, decision making, problem solving, time management, marketing & sales strategy.
  • Facilitated workshops, seminars, webinars, and on-site retreats on topics such as business growth, work-life balance, and conflict resolution.
  • Mentored clients on best practices in developing relationships with themselves and their teams by helping them better understand their strengths & areas for improvement.

Vice President, Global Marketing

STRAND LIFE SCIENCES
Bangalore, India
11.2014 - 02.2016
  • Strategically lead all aspects of the go-to market strategy for personalized medicine and software business lines
  • Reported to and was executive advisor to the CEO.
  • Collaborated with executive team members on major decisions regarding company-wide initiatives.
  • Created successful campaigns for social media, PR, content creation, email marketing, website SEO, Blogs, and speaking opportunities.
  • Developed KPI’s and metrics, always exceeding expectations.
  • Developed and executed strategic plans to support the vision of the organization.
  • Created successful advertising campaigns utilizing print, broadcast, digital and social media channels.
  • Hired, trained and mentored a team of marketing professionals to maintain high standards of excellence.
  • Established partnerships with key stakeholders to expand reach within the marketplace.
  • Lead brainstorming sessions with creative teams to develop innovative ideas for campaigns.
  • Negotiated contracts with suppliers for optimal terms on cost savings opportunities.
  • Monitored competitors' activities in order to stay ahead in the competitive landscape.
  • Provided strategic direction on pricing structures for products or services.

Vice President, Marketing and Corporate Communications

GENOMIND
King of Prussia, PA
11.2011 - 11.2014
  • Built comprehensive marketing program, including go-to-market strategy, for startup personalized medicine company in the mental health sector.
  • Collaborated with cross-functional members to create sales strategy, clinical and lab operations, customer service requirements, reimbursement and billing guidelines, infrastructure requirements, and clinician portal build.
  • Created market messaging and branding to ensure differentiation from competition.
  • Grew test volume from 25 samples per month to 1,750+ samples per month, making it the current leader in the industry to date.
  • Was instrumental is raising series A & B capital and grew from 10 employees to hundreds.
  • Created effective communication strategies between management team members and employees at all levels of the organization.
  • Organized special projects such as corporate events and marketing campaigns.
  • Provided guidance on best practices related to corporate communications standards across different platforms.

Corporate Marketing Manager

MEDECISION
Wayne, PA
04.2008 - 11.2011
  • Executed marketing initiatives for client events, conferences & tradeshows.
  • Managed design and production of print and digital collateral.
  • Planned and ordered promotional items for sales support and events.
  • Worked directly with Senior Vice President of Corporate Marketing to determine annual $3 Million budget.
  • Managed over 15 vendors to support marketing campaigns.
  • Maintained an active presence on all relevant social media platforms; monitored user feedback and responded accordingly.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Negotiated with vendors to obtain most cost-effective pricing for product distribution.
  • Recommended policy changes to improve marketing tactics and strategies.

Education

Master of Arts (M.A.) - Counseling Psychology

ROSEMONT COLLEGE
Rosemont, PA

Bachelor of Science (B.S.) - Interdisciplinary Health Services

SAINT JOSEPH’S UNIVERSITY
Philadelphia, PA

Skills

  • Marketing Executive
  • Entrepreneurial Leader
  • B2B Marketing
  • B2C Marketing
  • Talent Development
  • Relationship Builder
  • Diversity and Inclusion
  • Sales development
  • Coaching and Mentoring
  • Efficient time management

References

References available upon request.

Timeline

Fractional CMO & Marketing Consultant

Doreen Korba Consulting, LLC
03.2024 - Current

Executive Coach

COACH KORBA, LLC
04.2018 - Current

Vice President, Global Marketing

STRAND LIFE SCIENCES
11.2014 - 02.2016

Vice President, Marketing and Corporate Communications

GENOMIND
11.2011 - 11.2014

Corporate Marketing Manager

MEDECISION
04.2008 - 11.2011

Master of Arts (M.A.) - Counseling Psychology

ROSEMONT COLLEGE

Bachelor of Science (B.S.) - Interdisciplinary Health Services

SAINT JOSEPH’S UNIVERSITY

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DOREEN M. KORBA