Dorion Anderson
Charlotte,NC
Summary
Creative and authentic brand strategist and digital content creator with a proven record of developing engaging campaigns for national brands and lifestyle audiences. With a community of 52.2K+ followers on TikTok and 10.2K+ followers on Instagram, I specialize in creating content that blends storytelling, lifestyle, and brand identity. Skilled in short-form video production, influencer collaborations, and brand positioning, I help brands connect with audiences in meaningful, relatable ways. Known for bringing a 'good time, long time' energy to every project inspiring positivity, authenticity, and real-world connection.
Overview
12
12
years of professional experience
Work History
Brand Strategist & Content Creator
Freelance / Self-Employed
08.2024 - Current
- Collaborated with brands including Procter & Gamble, One Music Fest, Kevin Kelley’s Kitchen + Kocktails, Buffalo Wild Wings, BEVEL, Speak App, and Marriott Bonvoy.
- Created authentic, lifestyle-driven marketing content aligned with brand deliverables and campaign goals.
- Produced viral short-form video campaigns and storytelling-based content that increased engagement and visibility.
- Developed influencer strategies that balanced creativity, brand messaging, and audience trust.
- Established a recognizable lifestyle niche centered on positivity and authentic living under the motto 'We’re here for a good time and a long time.'
Radio Personality & Event Host
Radio Free Charlotte
Charlotte, North Carolina
04.2014 - 12.2018
- Hosted live radio segments, conducted interviews, and engaged with community-based audiences.
- Served as MC and host for conferences, panels, and live events, building strong stage presence and improvisational skills.
- Developed strong communication and interpersonal abilities through live broadcasting and audience interaction.
- Curated music playlists for diverse audience preferences and themes.
- Managed social media platforms to enhance audience interaction and feedback.
- Created audio recordings of interviews with guests, edited them for airplay, and implemented sound effects as needed.
Brand Strategy Intern
Airtime (Founded by Shawn Fanning & Sean Parker)
08.2015 - 07.2016
- Supported brand development and launch efforts during the platform’s early growth phase.
- Created digital concepts and community engagement strategies prior to the influencer marketing boom.
- Assisted with messaging and campaign execution to strengthen user engagement and platform identity.
- Conducted market research to identify user trends and preferences.
- Generated ideas for innovative solutions that could be used as part of the organization's overall strategy.
Education
Bachelor of Arts - Communication; Mass Media/Broadcast Journalism
University of North Carolina At Charlotte
Charlotte, NCSkills
- Brand Strategy
- Campaign Development
- Social Media Marketing
- Digital Storytelling
- Influencer Partnerships
- Video Production
- Video Editing
- Content Planning
- Audience Analytics
- Copywriting
- Content strategy
- Creative direction
- Community Building
- Engagement
- Public Speaking
- Event Hosting
Personal Brand Motto
We’re here for a good time and a long time. Promoting positivity, authenticity, and creativity through every campaign and collaboration.
Timeline
Brand Strategist & Content Creator
Freelance / Self-Employed
08.2024 - Current
Brand Strategy Intern
Airtime (Founded by Shawn Fanning & Sean Parker)
08.2015 - 07.2016
Radio Personality & Event Host
Radio Free Charlotte
04.2014 - 12.2018
Bachelor of Arts - Communication; Mass Media/Broadcast Journalism
University of North Carolina At Charlotte