Doris Wu
Medford
Summary
Experienced digital merchandising professional with a strong track record in e-commerce growth and cross-functional project leadership. Skilled in data-driven strategy and operational efficiency. Demonstrated expertise in utilizing web based analytical tools to make data informed decisions and optimize digital merchandising strategies. Proven ability in leading cross-functional collaborations, executing innovative campaigns, and driving sales through detailed analysis and strategic planning.
Overview
7
7
years of professional experience
1
1
Certificate
Skills
- Digital Merchandising
- Leadership
- Web Analytics and SEO
- Team Collaboration
- Project Management
- Reporting and Data Analysis
- Project management
- UI/UX Design
Technical Skills
- Microsoft Office Suite (Proficient in Excel & Powerpoint)
- Google Analytics 360 (7 years) and Google Analytics 4 (1 year)
- Adobe Creative Suites (Photoshop, Illustrator, & InDesign)
- Knowledge in HTML5, CSS, and JavaScript
- Wordpress, WooCommerce, Shopify, and Content Stack
- On page SEO (Meta descriptions, tags, and keyword research)
- Familiar with Salesforce platform
- Ticketing System: Jira and Workfront
- Product management system: Akeneo PIM
- Project management platforms: Trello and Asana
Work History
Digital Merchandising Lead
1-800 Flowers Inc.
06.2022 - Current
- Drive seasonal merchandise strategies to maximize conversion
- Work with GTM team to update promotional calandar and coordinate promotional offers
- Give insight and direction to site merchants to drive
category performance - Conduct A/B testing for landing pages and category pages
- Work with creative and UX to improve website user experience and facilitate copy and image assets for promotional change-over
- Improve and streamline workflow processes within the
department - Manage checkout specials and minicart upsell
- Work with SEO team to optimize keywords and rankings
- Coordinate partnership offers and GMA airings
- Lead team during audits for promotional change overs
Marketing Director
Jefferson E-Commerce
06.2020 - 05.2022
- Create and manage multiple brands
- Develop strategies for various marketing campaigns
- Anaylize and create reports on content metrics and KPIs
- Create and strategize upsell for website (CartFlows)
- Communicate with label printers, packaging vendors, SEO agencies, and copywriters
- Write creative briefs and coordinate projects for outsourced design work
- Write, review, and proofread various copy for marketing content
- Merchandise products on multiple e-commerce platforms
- Create wireframe mockups for web developers and UI designers
Marketing Coordinator
Siskiyou Sungrown
05.2018 - 12.2020
- Create and maintain all marketing collaterals
- Design and maintain websites for multiple brands (WooCommerce)
- Coordinate resources to craft marketing plans for various projects including product launches and events
- Create SOPs for marketing related tasks and provide training
- Develop creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
- Track and report on marketing campaign responses
- Communicated closely with all applicable parties within company, including supply chain, upper management, and sales team.
Operations Lead
BalancePoint, Inc.
01.2017 - 05.2018
- Conduct research to prepare, gather, and proof briefing materials, agendas, and docks for all executive-level meetings
- Examine financial data and use information to improve profitability
- Create reports on expenses, target sales, and filing systems
- Compile, sort, and record office activities, business transactions, and other related documents
- Develop and maintain multiple CMS software (Salesforce, Agencybloc) for the company
- Responsible for accounting and processing payroll for other employees and business partners
Accomplishments
- Managed Mini Cart and Checkout Specials and contributed to a 253.67% ($1,016,596.83 VS $287,498.62) growth increase in revenue for Mini Cart in December 2022 compared to 2021 YoY at Harry & David (Part of 1-800 Flowers Family of Brands).
- Played a crucial part in various optimization testing for new department landing pages using A/B test.
- Designed innovative and efficient solutions for the digital marketing department that improved the workflow process and boosted the team's performance.
Certification
- Google Analytics Certified
- Google Analytics 4 Certified
- SAS certified
Timeline
Digital Merchandising Lead
1-800 Flowers Inc.
06.2022 - Current
Marketing Director
Jefferson E-Commerce
06.2020 - 05.2022
Marketing Coordinator
Siskiyou Sungrown
05.2018 - 12.2020
Operations Lead
BalancePoint, Inc.
01.2017 - 05.2018
Bachelor of Fine Arts - Digital Media Arts
San Jose State University
Education
Bachelor of Fine Arts - Digital Media Arts
San Jose State University
San Jose06.2016
References
Available upon request
Similar Profiles
Frankie PassafiumeFrankie Passafiume
Delivery Driver at 1-800-flowersDelivery Driver at 1-800-flowers
Gabriel LeeGabriel Lee
Packing , Shipping , and Receiving Assembler at 1-800 Flowers Warehouse AtlantaPacking , Shipping , and Receiving Assembler at 1-800 Flowers Warehouse Atlanta
Johnique LluveraJohnique Lluvera
Warehouse On-Site Supervisor at FIRST STEP STAFFING (1-800 FLOWERS)Warehouse On-Site Supervisor at FIRST STEP STAFFING (1-800 FLOWERS)