Dorothy Dick

As the Digital Media Specialist for the UF Game Lab, I was responsible for leading all aspects of digital media production and outreach, playing a vital role in advancing the lab’s public presence and research communication.

Responsibilities:

• Social Media Management:
  Managed and scheduled content for the lab’s social media platforms, including Instagram, Facebook, and YouTube. This included writing captions, strategizing content calendars, and engaging with followers and working with collaborators to grow the lab’s online presence.
• Videography & Photography:
  Served as lead videographer and photographer, documenting fieldwork such as the Florida Turkey Project, capturing B-roll footage, and producing media assets for outreach and educational use.
• Video Production:
  Produced, filmed, and edited educational content for the Wild Turkey Habitat Managers Course. This included travel to various states to film contributors and managing all aspects of post-production (editing, sound design, titling, and final delivery).
• Graphic Design & Branding:
  Designed digital and print materials, including social media graphics, YouTube thumbnails, logos, posters, and fundraising campaign visuals. Created the official logo for the UF Game Lab.
• Intern Supervision:
  Oversaw and coordinated a team of interns responsible for organizing, naming, and maintaining the lab’s media archive. Provided training and quality control on digital asset management workflows.

This role allowed me to bring creative storytelling and science communication together, helping to connect the public, hunters, and conservationists with the vital research happening at the UF Game Lab.

• Filming and editing educational content
• Design and develop digital media assets
• Filming, editing and producing Syft Campus/eLearning courseware
• Photographing all events, stock photos and head shots
• Storyboard and animate product videos
• Layout Designs for brochures, E-books, financial reports, etc.
• Managing and running the video studio
• Set and video setup for live training and webinars
• Filming and editing testimonials
• Filming and editing event content
• Audio editing
• Editing the Beyond Analytics podcast
• Managing Syft Analytics Youtube chanel

• Brand design
• Layout designs
• Photography
• BTS footage and editing
• Logo designs
• Social media management - content calenders, content design and scheduling