Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Case Study
Publications
Generic
Dorsa Aerabi

Dorsa Aerabi

Houston

Summary

Performance-driven digital marketing professional with experience helping businesses grow across B2B and B2C sectors. Skilled in developing holistic strategies that align with unique business goals across industries including technology, financial services, education, and consumer products.


Expert in paid search and paid social campaigns, driving visibility, traffic, and conversions. Passionate about combining data-driven insights with creative solutions to optimize ROI, accelerate growth, and deliver measurable business impact.

Overview

11
11
years of professional experience

Work History

Senior Paid Media Manager

HawkSEM
03.2021 - Current
  • Manage and optimize $200K+ in monthly budgets across 13+ channels, consistently improving ROI and driving scalable demand generation
  • Develop and optimize omnichannel campaigns for SaaS, finance, legal, and consumer brands, aligning execution with client business objectives
  • Lead conversion rate optimization (CRO) initiatives across paid channels, testing strategies to maximize lead generation, conversions, and revenue
  • Partner with executives and client stakeholders to design performance-driven campaigns aligned with pipeline and revenue objectives
  • Mentor and support junior team members in paid search and social best practices, testing frameworks, and performance storytelling
  • Translate complex performance data into actionable insights, driving continuous optimization and innovation across campaigns
  • Collaborate with SEO and content teams to align paid and organic strategies, improving overall omnichannel strategy

Paid Media Manager

HawkSEM
03.2021 - 03.2023
  • Planned and executed search and social focused paid media to achieve client KPIs across diverse industries
  • Conducted advanced keyword research, crafted high-performing ad copy, and implemented conversion tracking via GA4 and GTM
  • Reduced cost per acquisition through continuous A/B testing, bid optimization, and funnel analysis
  • Delivered strategic reporting and insights to senior stakeholders, aligning paid search with broader marketing and business goals
  • Collaborated with SEO teams to execute fully integrated SEM campaigns across industries including SaaS, legal, consumer and finance

Paid Media Specialist

Forthea Interactive Marketing
07.2019 - 03.2021
  • Key contributor to management and growth of $1,000,000 annual multi-family and private client budget
  • Ensure immediate ROI for new clients by conducting market research consisting of competitive analysis, local demographics and client goals, creating ad copy and building the most effective PPC campaign
  • Maximize recurring client Click-through Rate for search and social campaigns by reviewing performance of keywords and ads and updating ad copy accordingly
  • Assemble, deliver and review 35+ campaign performance reports with clients on a monthly basis, the largest amongst the company’s Paid Media Specialists
  • Make best use of client budgets by adjusting daily spend and bid performance for individual campaigns and keywords
  • Maximize client dollars by performing market forecast analysis, generating and reviewing budget recommendations and implementing approved strategies
  • Manage paid search accounts in Google AdWords, Facebook and YouTube

SEO Intern

Forthea Interactive Marketing
06.2018 - 07.2019
  • Conducted keyword research to optimize website content for search engine visibility
  • Assisted in developing on-page SEO strategies to enhance user engagement
  • Developed and optimized web content for a variety of clients across multiple industries
  • Analyzed website performance metrics using Google Analytics and SEMrush
  • Optimized landing pages for conversion improvement and usability
  • Audited and helped guide recommendations for client visibility and engagement on social channels including Facebook, Twitter, Instagram and Pinterest
  • Performed regular site audits to identify technical issues impacting SEO performance, providing actionable solutions for improvement

Administrative Assistant

Mad in House
09.2015 - 12.2017
  • Performed marketing activities via social media, including Facebook, Angie’s List and Yelp
  • Fielded potential client calls, provide job estimates and walk clients through service details
  • Developed weekly job schedules and assigned to crews
  • Counted, ordered and restocked inventory on weekly basis
  • Processed weekly employee payroll totaling $2,500 per week
  • Coordinated office operations, ensuring smooth workflow and efficient communication among departments.
  • Implemented office procedures that streamlined administrative tasks, reducing turnaround times on projects.
  • Trained new administrative staff on operational workflows, fostering a collaborative team environment.

High School Intern

ExxonMobil
06.2014 - 08.2015
  • Selected from a pool of applicants from multiple high schools for the program
  • Supported project management and engineering staff with administrative duties
  • Assisted in project research and data analysis to support engineering teams
  • Developed presentations and spreadsheets for project teams to enhance operational efficiency in projects
  • Served as liaison between engineering and IT to facilitate personnel onboarding and provide technical support
  • Implemented process improvements, contributing to streamlined workflows and increased productivity
  • Managed catering, invoice delivery, office moves and purchasing

Education

Bachelor of Business Administration - Marketing with Minor in Management

C. T. Bauer College of Business, University of Houston
05.2019

Skills

  • Google Adwords
  • Google Analytics
  • Google Tag Manager
  • Microsoft Bing Ads
  • LinkedIn Ads
  • Meta Ads
  • Reddit Ads
  • HubSpot CRM Management
  • Salesforce CRM Management
  • Omnichannel Strategy
  • SEMrush
  • ChatGPT / Open AI
  • Lead Generation
  • Conversion Rate Optimization (CRO)

Websites

Languages

English
Farsi
Spanish (beginner)

Timeline

Senior Paid Media Manager

HawkSEM
03.2021 - Current

Paid Media Manager

HawkSEM
03.2021 - 03.2023

Paid Media Specialist

Forthea Interactive Marketing
07.2019 - 03.2021

SEO Intern

Forthea Interactive Marketing
06.2018 - 07.2019

Administrative Assistant

Mad in House
09.2015 - 12.2017

High School Intern

ExxonMobil
06.2014 - 08.2015

Bachelor of Business Administration - Marketing with Minor in Management

C. T. Bauer College of Business, University of Houston

Case Study

Boston Institute of Finance (BIF) – Client Engagement (https://hawksem.com/results/bif/)


  • Achieved a 500% increase in lead volume and an 86% reduction in cost per lead (CPL) by transitioning from LinkedIn single-image ads to Sponsored Message campaigns, enhancing direct engagement with target audiences
  • Boosted Return on Ad Spend (ROAS) by 476% through strategic landing page optimizations and mobile-first user experience enhancements, leading to higher conversion rates
  • Implemented data-driven Conversion Rate Optimization (CRO) strategies, including A/B testing and user behavior analysis, to refine ad creatives and landing page elements, resulting in improved campaign performance

Publications

  • Digital Marketing Basics: What is PPC? (https://www.forthea.com/what-is-ppc/)
  • An Intern’s Take on 3 Common SEO Myths (https://www.forthea.com/3-seo-myths-that-people-get-wrong-from-an-interns-perspective/)
  • Top 4 PPC Metrics You Should Be Measuring (https://www.forthea.com/blog/top-4-ppc-performance-metrics-you-should-be-measuring/)

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Dorsa Aerabi