Dorthy Richmond
Miami,FL
Summary
Result-driven retail management professional with over 10 years of fashion retail experience. Extensive background in merchandising, visual merchandising management, operations, assortment planning, trend forecasting and buying. Proven leader with a key focus in achieving revenue goals across all metrics Consistently embracing people leader development strategies aimed toward advancement and growth. Detail oriented problem solver; committed to diversity, equity, and inclusion.
Overview
8
8
years of professional experience
Work History
Manager of Style Merchandise Execution
Macys
11.2023
- Apply your experience and knowledge of fashion and merchandise execution to drive sales and profits
- Drive optimal merchandise execution standards, dissect seasonal and monthly execution guides and tailor to store architecture and assortment
- Lead the communication, execution and training of all visual merchandising directives, merchandising standards for each family of business, and brand partner standards to ensure the floor is always customer-ready
- Create stunning store displays using various resources
- Strategize on pricing, signing, and visual, event, and merchandising
- Provide strategic support for Own Your Style fixtures/fashion and trend set ups
- Lead DEI initiatives through mannequin and trend presentations inspiring customers to find their personal style
- Document work with photos to create visual resources of your work that can educate and inspire others
- Train the Customer Experience Manager
- Interview, hire, train, direct, manage, coach, develop, coordinate, evaluate, and discipline direct and indirect reports; establish strategy for work; provide insight and decision support; direct and manage team to meet or exceed performance and behavioral expectations; address and resolve concerns
- Coach team members in the art of merchandising
- Manage inventory, including receipt flow, placement, and stockroom
- Work a flexible retail schedule including days, evenings, and weekends.
Manager of Style Merchandise Execution
Macy’s
02.2022
- Apply your experience and knowledge of fashion and merchandise execution to drive sales and profits
- Drive optimal merchandise execution standards, dissect seasonal and monthly execution guides and tailor to store architecture and assortment
- Lead the communication, execution and training of all visual merchandising directives, merchandising standards for each family of business, and brand partner standards to ensure the floor is always customer-ready
- Create stunning store displays using various resources
- Strategize on pricing, signing, and visual, event, and merchandising
- Provide strategic support for Own Your Style fixtures/fashion and trend set ups
- Lead DEI initiatives through mannequin and trend presentations inspiring customers to find their personal style
- Document work with photos to create visual resources of your work that can educate and inspire others
- Train the Customer Experience Manager
- Interview, hire, train, direct, manage, coach, develop, coordinate, evaluate, and discipline direct and indirect reports; establish strategy for work; provide insight and decision support; direct and manage team to meet or exceed performance and behavioral expectations; address and resolve concerns
- Coach team members in the art of merchandising
- Manage inventory, including receipt flow, placement, and stockroom
- Work a flexible retail schedule including days, evenings, and weekends.
Operations Manager – Visual Merchandising
Macy’s
12.2019 - 02.2022
- Analyze merchandising reports to review business results and take appropriate action to capitalize on business strengths and impact deficiencies
- Partner with Executive team to execute
- Identify best sellers and key items; communicate merchandise needs to optimize the My Macy’s process
- Ensure accuracy of promotional presentation, merchandise placement of key items and seasonal fashion trend statements and sales and event set-up
- Establish high level of shortage awareness and effectiveness; ensure that all policies and procedures are implement
- Drive sales and profit results by leading and developing strategies and planning/executing workload on the following: product movement logistics, fulfillment and back of house activities
- Drive Customer Experience KPI, such as Omni Customer Experience score and Omni demand metrics
- Monitor merchandise flow, incoming receipts and reverse logistics activities to accurately plan staffing/schedules; drive Supply Chain initiatives in-store
- Provide strategic support for the growing OMNI business
- Ensure adequate staffing and weekend compliance to ensure completion of work and SLAs for Fulfillment, BOPS (Buy Online, Pick Up in Store), and BOSS (Buy Online, Ship to Store) are met.
Visual Merchandising Manager
Target
04.2018 - 12.2019
- Support an active selling culture by ensuring that visual moments are set and maintained to the Visual Merchandising Guide direction and company-initiated inspiration for the guest in order to drive sales
- Implemented all in store marketing elements such as mannequins, navigational signs, and all coordinated store environment signs that support events, holidays and in store promotions.
Visual Merchandising Specialist
JCPenney
01.2015 - 04.2018
- Work with store management team to creatively expand on weekly promotions and events
- Performed sales floor planning and merchandise execution
- Created and maintained visual displays on the sales floor.
Visual Merchandiser
The Limited
09.2013 - 01.2015
- Lead the strategy of Visual Merchandising and visual standards implementation
- Knowledge of retail business fundamentals including department sales trends, inventory management, guest shopping patters, pricing and promotion strategies
- Support weekly floor set.
Education
B.S., Fashion Merchandising - Fashion and Textile Technology
Buffalo State University
01.2016
Skills
- Merchant Collaboration
- Merchandising
- Item Forecast Planning
- Fixture Requirements
- Trend Analysis
- Allocation Strategies
- Product Life Cycle Management
- Category Planning
- Planogramming
- Data Reporting
- Advanced Excel
Timeline
Manager of Style Merchandise Execution
Macys
11.2023
Manager of Style Merchandise Execution
Macy’s
02.2022
Operations Manager – Visual Merchandising
Macy’s
12.2019 - 02.2022
Visual Merchandising Manager
Target
04.2018 - 12.2019
Visual Merchandising Specialist
JCPenney
01.2015 - 04.2018
Visual Merchandiser
The Limited
09.2013 - 01.2015
B.S., Fashion Merchandising - Fashion and Textile Technology
Buffalo State University