Summary
Overview
Work History
Education
Skills
Timeline
Generic
Doug Bailey

Doug Bailey

Syracuse ,NY

Summary

Accomplished sales and marketing leader with expertise in brand development, event management, and relationship building. At Liquid Death, spearheaded partnerships with NASCAR and Live Nation, enhancing brand visibility. Proven ability to mentor teams and align marketing strategies with business goals. Skilled in corporate communications, driving successful product launches and customer engagement.

Overview

11
11
years of professional experience

Work History

Director of Field Marketing

Liquid Death
06.2023 - Current
  • Developed and executed integrated marketing strategy's to enhance brand visibility, trial and engagement.
  • Collaborated with sales teams to align field marketing initiatives with overall business objectives.
  • Managed event logistics, ensuring seamless execution of promotional activities and trade shows.
  • Established partnership relationships and execution with NASCAR, Madison Square Garden, Milwaukee Brewers, Pier 17, Live Nation
  • Managed 8 field marketing managers across the country

Regional Sales Manager

Liquid Death
10.2021 - 06.2023
  • Built out initial distribution and route to market strategies in NY, PA, MD, VT, MA, ME to launch the Liquid Death brand
  • Developed regional sales strategies in key chain accounts to enhance market penetration and drive revenue growth.
  • Hired and trained the first Northeast sales team for Liquid Death, promoting professional development and enhancing team capabilities. Established key performance indicators (KPIs) to measure team success and identify areas for improvement.
  • Led cross-functional teams to execute strategic initiatives, improving overall sales performance.

Regional Marketing Manager

Mike's Hard Lemonade
09.2020 - 10.2021
  • Developed regional marketing strategies to enhance brand awareness and drive product adoption.
  • Led cross-functional teams to execute promotional campaigns aligned with corporate objectives.
  • Analyzed market trends and consumer insights to inform strategic planning and optimize marketing efforts.
  • Collaborated with sales teams to create targeted outreach initiatives, boosting customer engagement.

Field Sales Manager

Mike's Hard Lemonade
01.2017 - 10.2020
  • Managed day to day business of 5 wholesale partners across the entire state of MA
  • Developed and executed strategic sales plans aligned with company objectives.
  • Trained and mentored sales team, enhancing product knowledge and customer engagement skills.
  • Analyzed market trends to identify opportunities for product positioning and promotional strategies.

Field Sales Representative

Mike's Hard Lemonade
01.2015 - 01.2017
  • Engaged with customers to understand needs and provide tailored product recommendations.
  • Supported sales team by preparing promotional materials and assisting in event coordination.
  • Learned company product offerings to effectively communicate features to potential clients.
  • Assisted in maintaining accurate customer records within CRM systems for streamlined follow-ups.

Education

Bachelor of Arts - Communications

LeMoyne College
Syracuse
05-2014

Skills

  • Brand standards
  • Staff management
  • Event management
  • CRM management
  • Marketing analytics
  • Product launches
  • Brand development
  • Corporate communications
  • Budgeting and allocation 
  • Trade show management
  • Merchandising strategy
  • Regional customer demographics

Timeline

Director of Field Marketing

Liquid Death
06.2023 - Current

Regional Sales Manager

Liquid Death
10.2021 - 06.2023

Regional Marketing Manager

Mike's Hard Lemonade
09.2020 - 10.2021

Field Sales Manager

Mike's Hard Lemonade
01.2017 - 10.2020

Field Sales Representative

Mike's Hard Lemonade
01.2015 - 01.2017

Bachelor of Arts - Communications

LeMoyne College

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