Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic
Doug Bock

Doug Bock

Sr Web3 Product Manager
USA - Greenville,SC

Summary

Experienced Web3 Sr. Product Manager with multiple successful launches of cloud based and mobile first initiatives for large global enterprises in financial services, supply chain, and big media. Founder of Web3 news aggregator https://alice.report/ and conceiver of successful "loyalty points to crypto" conversion platform.




Overview

10
10
years of professional experience
6
6
Certificates
2
2
Languages
4
4
years of post-secondary education

Work History

Founder - Product Manager

Alice Report
Tallinn, Estonia
09.2021 - Current
  • Conceived of "brutalist" news aggregator to help curious on their journey into world of Web3, blockchain, DeFi, cryptocurrency, smart contracts, metagalaxies, NFT's, and global financial freedom
  • Built and lead small team and deployed bootstrap MVP https://alice.report/ in 3 months
  • Established Estonian e-residency for location-independent global identify and blockchain native corporate structure

Customer Success Manager / Blockchain Strategist

Tricentis
Greenville, SC
12.2020 - Current
  • Assisting executives, product managers, developers, and QC at large global enterprises in digital transformation through effective shift-left / shift right development strategies and establishment of continuous improvement mindset. Clients include, Health Science, Supply Chain and Finance globally
  • Tricentis incubation team participant leading blockchain specific ideation and exploration of needs of customers and partners towards MVP blockspace productization
  • Established Tricentis blockchain working group across sales, marketing, business development, CSM, PSO, engineering and DevOps
  • Increased annual renewal rate of clients (ARR) from 86 to 92%

Lean Agile DevOps Coach

Eastdil
Charlotte, NC
12.2019 - 02.2021
  • Led mid digital transformation course correction, including adoption of basic agile principles, leveraging standard scrum framework, value stream orientation and PI planning at largest independent commercial real estate investment bank in the world by transaction volume with over $1 trillion USD in investment sales completed over past 15 years.
  • Transformed stalled project by leveraging agile principles and Scrum framework including: teams size rationalization, establishing and leading effective daily stand-ups, backlog refinement, planning poker, velocity, sprint demos, retrospectives, and scrum of scrums
  • Rearchitected dysfunctional program backlog and by establishing value stream based hierarchy with logical Epics, Features, and User Stories, while also overseeing establishment of definition of ready (DoR) and definition of done (DoD) at all levels

Lean Agile Coach

Advance America (Now Purpose Financial)
Greenville, SC
07.2018 - 12.2019
  • Led cross organizational backlog refinement sessions, executive level weighted shortest job first (WSJF) exercises, and increased "C" level participation in sprint demo's from near zero to 100 percent for $1.3B USD revenue lending institution
  • Led organization-wide Lean, Scaled Agile (SAFe) and DevOps transformation working with executive leadership, portfolios, teams and individuals in support of new multi-product multi-channel FinTech POS approval, origination, disbursement, ACH, and payment system serving 2000+ stores and expanding on-line customer base with $15M budget, new credit decisioning platform, new business intelligence workflows, adoption of DevOps practices
  • Established culture of continuous process improvement mindset across 600+ person organization

Agile Coach

Michelin
Greenville, SC
03.2018 - 08.2019
  • Mentored 5 Product Owners on effective epic and user story creation, facilitated numerous ongoing workshops and created custom content on effective stand-ups, backlog refinement, planning poker, story pointing, sprint demos, retrospectives, sprint planning, Scrum of Scrums, velocity estimation and ongoing burn-downs for new decision support system for $28B USD revenue global manufacturer
  • Delivered Waterfall to Agile Transformation program to 5 newly combined business and technology squads delivering business intelligence and data analytics in on-shore / offshore model and introduced Lean agile continuous process improvement mindset to five historically waterfall teams
  • Conducted off-site multi-team Lean agile workshops building team buy-in for iterative development, managing work in progress, and adopting continuous process improvement mindset
  • Created culture that embraces significant improvements in business and technology interaction and collaboration across multiple teams and departments in new matrixed delivery model


  • Developed and delivered on-sight custom training and mentoring program on-site in Bangalore, India for previously isolated ETL team, incorporating them into a coordinated services delivery model
  • Note (above is second Michelin engagement, in first, managed team of BA's and functioned as technical product owner on very first agile project conducted in Michelin North America)

Mobile Business Analyst / Agile Coach

Delta Air Lines, Inc
ATLANTA, Georgia
10.2016 - 05.2017
  • Coordinated shared platform Agile development efforts between Delta Mobile Product Owners, Virgin Atlantic Product Owners, with multiple development teams globally
  • Initiated team restructuring initiative which resulted in splitting of three huge teams into 6 teams of manageable size
  • Introduced parking-lot (16th minute) and establish team “self-policing” strategy to bring average daily stand-up times from over 45 minutes down to 15 with focus on work in progress WIP
  • Authored user stories that defined new functionality now part of the Fly-Delta and Virgin Atlantic apps now available on Android and iOs
    Authored features and user stories and oversaw delivery of support of new iOs native 3D touch capabilities specific to Fly-Delta and Virgin Atlantic
  • Coordinated submission of code to App Store and Android for deployment
  • Identified and coordinated resolution of myriad upstream legacy dependencies and managed DevOps releases in support of blue/green and canary deployment across multiple teams

Product Owner - API's

Cox Media
Atlanta, GA
07.2015 - 04.2016
  • Managed API backlog during 100% conversion to new content management system CMS for one of worlds’ largest news site platforms, coordinating with multiple stakeholders in Advertising, PMO, DevOps, TV, Newspaper, Radio, National Content Desk, overseeing migration and integration for 90 media websites (AJC.com, WSBRadio.com, Austin Statesman, etc.) with over $3B USD revenue
  • Mapped, prioritized and re-deployed API dependencies to new target CMS across 70 internal and third-party integrations in support of authentication, SSO, paywall, and user customization of email and push notifications for weather, traffic, school closing, breaking news alerts, and customer special interests
  • Authored, prioritized and implemented several hundred user stories in a phased roll-out of a new CMS system which managed all content served on 90 high traffic media websites for television, news, music, talk, and digital media sites
  • Worked closely with news teams in creation on new alerting products for traffic push notification
    Work extensively with European third-party CMS vendor in prioritizing customization and configuration requirements across parallel dependent backlogs

Product Owner / Loyalty to Bitcoin

Bridge2 Solutions
ATLANTA, Georgia
12.2013 - 07.2015
  • Conceived of new loyalty offering for bank clients enabling conversion of loyalty points to Bitcoin. Bridge2 Solutions was later sold to ICE / Bakkt, for $300M USD specifically for this capability I envisioned
  • Performed weekly in-person updates to CEO on Bitcoin potential applications including loyalty to crypto conversions
  • Served in multiple roles on high profile projects for Citibank, FedEx, Chase, RBC, and B2S's SaaS platform providing bank loyalty program consumers access to products from Amazon, Best-Buy, Apple and many other vendors
  • Managed hugely successful launch of Citi-Cash “Double Cash” loyalty program which created new category of credit card with 8+ million new customers (est. $2B USD in cash rewards)
    Authored SLA agreement’s in preparation for contract negotiation, execution, delivery and sign-off
  • Served newly formed development team as scrum master, agile trainer and coach, leading transformation from waterfall to agile leveraging Scrum framework on their first agile project
    Lead newly formed agile team as product owner for delivery of new travel loyalty program features for portfolio of Chase Bank products including Chase Sapphire and Chase Freedom

Senior Business Analyst / Technical Product Owner

CNN.COM (Turner Communications)
ATLANTA, Georgia
03.2013 - 12.2013
  • Technical product owner and Agile Coach on successful "mobile first" complete re-write and responsive re-deploy of world’s largest news site with up to 70M daily visitors
  • Created extensive visual maps associating wireframes to custom content management interface, illuminating gaps and providing effective cross-team coordination from digital marketing, analytics, editorial, ad sales, CMS development and product development
    Helped coordinate SAFe implementation and reported as delegate to scrum of scrums, identifying cross-team dependencies and eliminating blockers
  • Trained under Agile Manifesto co-Author Jeff Sutherland while directly applying Scrum concepts to deployment of Anthony Bourdain “Parts Unknown” as CNN.Com's mobile/responsive production pilot
  • Worked as technical product owner and liaison to business with large contingent of business, social media, design, operations, ad sales, research, SEO, business development, legal, analytics, editorial, library science, CMS, QA and consumer focus groups
    Wrote over 500 user stories defining requirements for responsive relaunch of CNN.COM
  • Worked extensively with internal digital marketing agencies in translating designs into executable features and user stories, identified and escalated capability gaps, and coordinated remediation and resolution throughout development cycle on multiple projects

Education

Bachelor of Arts - Economics

University of Georgia
Athens, GA
09.1982 - 01.1987

Skills

Product Management

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Certification

Blockchain for Digital Transformation

Interests

Banking the Unbanked

Democratizing Social Media

DAO's, NFT's, Defi, etc

Killing Monopolies and Oligopolies

Timeline

Founder - Product Manager

Alice Report
09.2021 - Current

Cousera Blockchain

07-2021

Blockchain for Digital Transformation

06-2021

Customer Success Manager / Blockchain Strategist

Tricentis
12.2020 - Current

Digital Transformation Master Class

12-2020

Certfied SAFe 5.0 Agilist

10-2020

Lean Agile DevOps Coach

Eastdil
12.2019 - 02.2021

Certified DevOPs Product Owner

04-2019

Certified DevOps Executive

03-2019

Lean Agile Coach

Advance America (Now Purpose Financial)
07.2018 - 12.2019

Agile Coach

Michelin
03.2018 - 08.2019

Mobile Business Analyst / Agile Coach

Delta Air Lines, Inc
10.2016 - 05.2017

Product Owner - API's

Cox Media
07.2015 - 04.2016

Product Owner / Loyalty to Bitcoin

Bridge2 Solutions
12.2013 - 07.2015

Senior Business Analyst / Technical Product Owner

CNN.COM (Turner Communications)
03.2013 - 12.2013

Bachelor of Arts - Economics

University of Georgia
09.1982 - 01.1987

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Doug BockSr Web3 Product Manager