Summary
Overview
Work History
Education
Skills
Timeline
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Doug Deiss

Butler,PA

Summary

Successful VP of Sales Executive offering 30+ years of experience in the fast paced CPG industry, delivering quality results on Branded and Private Label, exceeding company profit and sales goals. Expertise in cost containment, market plan execution, customer relationships, broker partners and business development, which has assisted in successfully transacting 2 PE held companies back to back. Excellent communication, presentation, networking and negotiation skills. Committed to achieving strategic sales goals utilizing customers dynamic vision, syndicated data and building loyalty and trust, both externally and internally.

Overview

31
31
years of professional experience

Work History

Vice President of Sales

Evans Food Group- Benestar Brands
03.2017 - Current
  • Increased sales revenue by developing and implementing innovative sales strategies.
  • Enhanced customer satisfaction through fostering strong relationships and providing exceptional service.
  • Identified new business opportunities through comprehensive market analysis and trend forecasting.
  • Delivered consistent annual growth by executing effective sales plans and promotions.
  • Collaborated with cross-functional teams to drive product development and innovation, resulting in increased sales.
  • Deliver and Manage portfolio to customers directly and via broker partners with annual revenue over $35MM with annual growth over 5% annually.
  • Multi Channel National Account Leader, including Large Format, Club, Value, Military, and Alternative.

Director of Sales

Pinnacle Foods (Snacks Division)
04.2013 - 12.2016

Planned and executed sales of over $70MM annual, with a team of ~80 DSD Routes, and 4 direct reports including 2 KAM's and 2 RSM's

  • Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
  • Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
  • Established new distribution channels, expanding the company's reach into untapped markets.
  • Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.

Market Unit General Sales Manager

Hostess Brands
01.2003 - 01.2013

Led and managed a large team of over 225 people and $85MM in annual Revenue

  • Direct P&L BU management
  • Trade Spend ownership
  • Talent Acquisition
  • Streamlined sales processes for improved efficiency, resulting in higher close rates and shorter sales cycles.
  • Spearheaded successful product launches, coordinating promotional efforts across various channels for maximum exposure.
  • Cultivated a positive work environment that motivated staff members to exceed individual and team goals regularly.
  • Mentored junior staff members, fostering professional growth and development within the organization''s talent pool.
  • Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Lead the Sales team through significant change as the company was evolving
  • Safety Leadership

District Sales Manager

Hostess Brands
01.2001 - 01.2003

Division Manager

Hostess Brands
01.1997 - 01.2001

Route Sales Representative

Hostess Brands
01.1995 - 01.1997

Route Sales Professional

Klosterman Baking Company
01.1993 - 01.1995

Education

Business Management And Marketing

University of Akron
Akron, OH

Skills

  • Co-Man, Private Label, Branded
  • P&L management
  • Pioneering Spirit
  • Resourceful
  • Highly Adaptable
  • Pricing and Trade Spend strategy
  • Cross Function Collaboration
  • Revenue Generation
  • Negotiations and Deal Closing
  • Key account growth
  • Business development and planning
  • AOP/Forecasting
  • Sales strategy
  • Business Acumen
  • Category Leadership via Syndicated Data
  • Sales Pipeline Management
  • Trade show representation

Timeline

Vice President of Sales

Evans Food Group- Benestar Brands
03.2017 - Current

Director of Sales

Pinnacle Foods (Snacks Division)
04.2013 - 12.2016

Market Unit General Sales Manager

Hostess Brands
01.2003 - 01.2013

District Sales Manager

Hostess Brands
01.2001 - 01.2003

Division Manager

Hostess Brands
01.1997 - 01.2001

Route Sales Representative

Hostess Brands
01.1995 - 01.1997

Route Sales Professional

Klosterman Baking Company
01.1993 - 01.1995

Business Management And Marketing

University of Akron
Doug Deiss