Doug Hartline

• Leading regional team to overcome complex obstacles for increased partnership and growth metrics with accounts in assigned territory in collaboration with local Account Executives and Area Sales Directors
• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities
• Technical sales skills demonstrated in selling Freelite assay alongside other protein reagents to Pathology, Medical Directors and lab management for diagnosis and monitoring of multiple myeloma and other cancer related diseases
• Instrument sales in selling Optilite protein testing analyzer for disease state management
• Responsible for all sales contracting and negotiations for instrumentation
• Additional responsibility in instrument presentations, and demonstrations
• Using Salesforce for accurate relationship documentation, contracting, and forecasting
• Responsible for strategic account development
• Exceeded plan 5 of 7 years
• Top sales representative 4 of 7 years
• Reagent Sales Growth as contributor: (Not an Individual Goal) 2017-2022: Averaged 4 assays per instrument sold for average reagent growth year over year of 7.1% on targets of $10-$12 million
• Reagent Sales Growth as Individual: 2022-2023: 110.4% to plan on target of $5.2 million
• Capital Sales: Highest capital sales dollars sold in 4 of 7 years
• Average capital sales dollars: $80,128 on 30 Instruments sold
• Placed additional 44 instruments on rental agreements
• Total Capital Sales over 7 years: $3.0 million
• Leadership Appointments: 2024: Miller Heiman Sales Strategy Coach
• 2023: Salesforce Implementation super user/training
• 2021: National team lead Growth week: Logistics/Creativity team
• 2019: Sales meeting breakout lead: Defending against competition
• Advanced Selling/Marketing Appointments: 2021-2022: Assigned to team to obtain market information, develop market strategy and initial discussion of next generation diagnostic product launch
• Cross Functional Departmental Collaborations: 2020: Call planner sales aid
• 2019: Value proposition sales aid
• 2017: Competitive analysis sales aid

• Responsible for territory management of revenue growth through negotiation of sales contracts of capital equipment and consumables in multi-level hospital systems
• Accurately forecast sales utilizing online Salesforce.com system
• Technical sales skills demonstrated through comprehensive explanation of hematological and hemostatic/coagulation conditions to pathologists, lab managers and medical technologists in the clinical setting through product demonstrations, evaluations, and technical presentations
• Exceeded plan 7 of 9 years in sales position/Top 15% each year
• Top 10% in non-direct sales positions each year
• Appointments & Recognition beyond Sales Awards: Leadership Appointments: 2016: President's Kaizen Appointment: Hematology
• 2015: Rep in Residence, Assisting in New Hire Training Onboarding
• Cross Functional Departmental Collaborations: 2014: Marketing Advisory Board
• 2013: Sales Advisory Board: Hematology
• 2009-2011 Sales Advisory Board: IT development
• 2010: Development Workflow Analysis Tool
• 2008-2009: New Product Launch Sales/Marketing team
• 2009: Training EP Evaluator for Product Specialists
• 2009: Development Hemostasis Reagent Calculator

Laboratory testing. Medical Technologist

• Followed laboratory protocols for specimen processing, analysis, and results reporting.

Laboratory: Medical Technologist

• Followed laboratory protocols for specimen processing, analysis, and results reporting.