Douglas Alexander
Project Manager
New Orleans,LA
Summary
PMP Certified Project Manager with an MBA and over 10 years of experience in web development, business analysis, digital marketing and IT project management. Highly skilled in project planning, stakeholder engagement, task sequencing, and ensuring effective execution of initiatives on time and under budget. A strong communicator and leader, guiding teams with empathy to achieve organizational success.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Vice President of the Board of Directors
Upturn Arts
New Orleans, Louisiana
01.2024 - Current
- Leading board of local children’s art organization through guidance on governance and marketing initiatives
- Led recruitment, interviews, selection and onboarding of new board members
- Designed and planned internal events including the Q3 board offsite, new member orientation, and 2025 kickoff
- Developed strategic plan for 2025, the organization's fifteenth year of operation
- Crafted comprehensive strategies for the organization, fostering greater community involvement.
- Serving as a trusted advisor to the director and staff on organizational management, from financial sustainability to staff retention strategies.
Marketing, Web & Project Management Consultant
Self-Employed
New Orleans, Louisiana
07.2023 - Current
- Freelance marketing, web and project management consultant, specializing in managing web design, development & implementation projects, digital marketing projects, strategizing product launches and roadmaps, documenting product requirements, analyzing metrics and optimizing marketing and web performance
- Helped clients convert 52% more visitors year over year
- Strengthened client engagement through consistent project updates and regular communications.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
Senior Project Manager
RocketAir
New York, New York
11.2021 - 07.2023
- Led cross-functional teams and client relations during high-level digital design, development, and IT projects for Yahoo Finance, Carnegie Learning, VirtualHealth, Medable, Smartly.io, and Cloaked leveraging Scrum, Agile, and Waterfall methodologies
- Developed comprehensive project plans that reduced budget overruns by 20% and improved on-time deliveries by 15%
- Facilitated effective communication channels through regular meetings and detailed summaries, ensuring consistent stakeholder alignment throughout project lifecycles
- Designed and implemented proactive risk management strategies, significantly enhancing project success rates and client satisfaction
- Wrote reports & performed thorough assessments of project successes and improvement opportunities through internal and client retrospectives, which in turn ensured we met company standards and helped retain key accounts
- Ensured adherence to schedules for achieving key milestones throughout every project stage.
- Quickly adapted to unexpected project challenges, creating inventive solutions without sacrificing objectives.
National Marketing Manager
SBP
New Orleans, Louisiana
09.2020 - 08.2021
- Acted as product owner, overseeing the complete lifecycle of SBP's mobile app from design to successful launch
- Formulated and prioritized user stories for the app's feature backlog
- Responsible for strategy and operations of digital properties including SBPUSA.org
- Crafted and executed compelling paid digital media campaigns that drove a 27% increase in digital fundraising
- Responsible for tracking, reporting, and optimization of digital marketing and fundraising initiatives, ensuring optimal performance
- Secured valuable media coverage for promotion of services, increasing visibility and audience engagement.
- Spearheaded collaboration among various teams for successful product development initiatives.
Project Manager
Story Block
New Orleans, Louisiana
01.2019 - 03.2020
- Led as the primary project manager for web development projects and marketing campaigns with clients including Hancock Whitney, Avast, America’s Credit Union, and Homesteader’s Life
- Maintained workload balance across the agency, optimizing efficiency and productivity, while decreasing overruns by 17%
- Spearheaded the seamless data migration process from legacy systems and the successful implementation of a new project management platform
- Effectively coordinated multiple projects, aligning task priorities with organizational objectives and resource availability.
- Enhanced project efficiency by planning, designing, and scheduling comprehensive project phases.
Web/Ecommerce Manager
Bella Umbrella
New Orleans, Louisiana
09.2016 - 12.2019
- Added new products to the website with accurate pricing, descriptions, and keywords
- Regularly updated featured product list and categories through the website’s backend
- Provided recommendations on improvements to website and ecommerce performance
- Migrated content and data to a new mobile-friendly platform and content management system, resulting in 64% more mobile orders
- Successfully carried out multiple assignments within set deadlines with proficiency.
- Controlled costs to keep business operating within budget and increase profits.
Senior SEM Analyst
The Moran Group
New Orleans, Louisiana
08.2015 - 08.2017
- Managed SEM Operations for a portfolio of 40 clients with over $2MM in annual spend
- Increased Conversions, Conversion Rate & CTR up to 100% Year over Year for key accounts
- Redesigned internal processes in order to improve execution time and minimize risk
- Monitored industry trends and best practices to improve client campaign effectiveness.
- Worked alongside cross-functional teams to create digital marketing strategies aligned with business goals.
Monetization Manager
Gameloft
New York, New York
06.2012 - 06.2013
- Drove a portfolio of mobile games to generate more than $5 million in revenue
- Managed and prioritized an extensive backlog of features and functionality updates to enhance monetization and user satisfaction
- Demonstrated effectiveness by accomplishing numerous tasks within set deadlines, ensuring timely results.
- Enhanced employee productivity and engagement by fostering motivation and a collaborative environment.
Project Manager / Marketing Consultant
TGP Associates
04.2006 - 06.2010
- Managed cross-functional teams during the design and development of websites and apps for clients
- Crafted user requirements, functional specifications, wireframes, project plans, and process maps
- Acted as the main point of contact for clients on various projects, and led regular status meetings
- Developed, coordinated, and optimized email marketing campaigns for Turner Broadcasting
- Generated actionable insights leveraging SQL data queries and statistical analysis
- Planned, designed, and scheduled phases for large projects.
Education
MBA - Strategic Management, Consumer Behavior, And Entrepreneurship
Tulane University
New Orleans 05.2001 -
Bachelor of Arts - Sociology
Tulane University
New Orleans, LA 05.2001 -
Skills
Team leadership & coaching
Certification
Project Management Professional (PMP)
Timeline
Project Management Professional (PMP)
06-2024
Vice President of the Board of Directors
Upturn Arts
01.2024 - Current
Marketing, Web & Project Management Consultant
Self-Employed
07.2023 - Current
Senior Project Manager
RocketAir
11.2021 - 07.2023
National Marketing Manager
SBP
09.2020 - 08.2021
Project Manager
Story Block
01.2019 - 03.2020
Web/Ecommerce Manager
Bella Umbrella
09.2016 - 12.2019
Senior SEM Analyst
The Moran Group
08.2015 - 08.2017
Monetization Manager
Gameloft
06.2012 - 06.2013
Project Manager / Marketing Consultant
TGP Associates
04.2006 - 06.2010
MBA - Strategic Management, Consumer Behavior, And Entrepreneurship
Tulane University
05.2001 -
Bachelor of Arts - Sociology
Tulane University
05.2001 -
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