DOUGLAS BROWN
Guttenberg,NJ
Summary
Product development and creative marketing leader with 20+ years of experience in the precious metals industry. Originating and managing product design and marketing concepts with an enthusiasm for collaboration is key to my ability to consistently deliver measurable results.
Overview
24
24
years of professional experience
Work History
Creative Director, Minting Division
MKS PAMP, S.A. (Precious Metals Refiner and Fabricator)
01.2021 - Current
- Initiate and supervise design concepts of premium minted bullion and legal tender, collectible coin products and series
- Develop assets and marketing strategies of premium minted products, including all social media content for PAMP, the product brand of MKS PAMP
- Collaborate in the progression of multi-media campaigns promoting the industry’s first accredited carbon neutral precious metals products, targeting major actors in the investment and industrial sectors.
Creative Director
03.2010 - 01.2021
- Created more than 100 bestselling premium minted products, bullion jewelry, and legal tender, collectible coins
- Launched advanced and proprietary minting techniques to ultimately secure 40+ institutional and private minting clients to date
- Judge, lifetime appointment, Coin of the Year (COTY)
- Developed all brand and marketing assets for industry’s first anti-counterfeit app that accurately scans and authenticates genuine PAMP brand precious metals products
- Implemented new social media strategy to support wholesale and retail partners resulting in increased followers (~700%) and engagement (~500%) from 2019 vs
- 2024.
Brand Director
06.2003 - 01.2010
- Revised the PAMP brand logo and created its first trademarked slogan
- Supervised design and composed all copy of the PAMP brand’s first commercial brochure (2007)
- Directed design of core product packaging to complement new branding initiatives
- Provided all copy and played a prominent role in design of the brand’s new Web site (2010-2020).
Editor
VIVRE, Inc.
11.1999 - 05.2003
- Developed all editorial and product copy and typographical styles for biannual, 80+ pages editorial catalogs marketing a continuous roster of 400-luxury brands
- Established signature trademarks and slogans to better communicate Vivre’s luxury lifestyle identity
- Wrote editorial and product copy for Vivre’s e-commerce Web site and e-Newsletters
- Produced all copy and assisted in design of direct-to-consumer assets for partnering brands.
Education
Arizona State University
Art Institute of Pittsburgh
Skills
- 24-years of experience in brand building strategies, products or services creative direction, content creation, and copywriting across all media
- Hiring, training, directing, and managing design staff, whether in-house or outsourced
- Proficient in Microsoft 365, Adobe Creative Suite, WordPress, AP Stylebook, and The Chicago Manual of Style
Timeline
Creative Director, Minting Division
MKS PAMP, S.A. (Precious Metals Refiner and Fabricator)
01.2021 - Current
Creative Director
03.2010 - 01.2021
Brand Director
06.2003 - 01.2010
Editor
VIVRE, Inc.
11.1999 - 05.2003
Arizona State University
Art Institute of Pittsburgh
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