Social Media Manager
The Basketball League
- Completely revamped the league's Instagram page strategy and presence, resulting in a remarkable doubling of the follower count to 30,000 within just three months of work
- Designed dynamic graphics to promote upcoming games, scores of games, and player highlights, increasing fan engagement and anticipation
- Successfully created hype for the playoffs on all platforms, resulting in a remarkable 60% increase in playoff pass subscriptions for the live streaming service compared to the previous year
- Promoted the league's newspaper blog through compelling social media posts, resulting in a 20% increase in blog readership
- Managed the news page's content, which garnered a following of 1,000 dedicated followers
- Crafted and posted engaging Instagram Stories that provided fans with behind-the-scenes glimpses, player spotlights, and game-day experiences, fostering a deeper connection with the audience
- Developed and executed social media campaigns that expanded the league's online presence and drove ticket sales
