Summary
Work History
Education
Skills
Certification
Timeline
SalesAssociate
Douglas Kneeland

Douglas Kneeland

Ivoryton,USA

Summary

Accomplished Digital Product Manager with a proven track record at Elevance Health, enhancing digital innovation and marketing strategies. Expert in Adobe Experience Cloud and adept at cross-functional leadership, demonstrated by a 400% increase in microsite usage. Skilled in Agile methodologies and change management, fostering significant growth and operational efficiency.

Work History

Digital Product Manager, Sr.

Elevance Health
Wallingford, USA
01.2021 - Current
  • Worked cross-functionally in a highly matrixed and regulated organization to engender digital innovation
  • Led Government Business marketing transition to Adobe Experience Manager platform including Target and Audience Manager
  • Product Manager of 200+ digital Medicaid digital assets (websites, microsites, and blogs)
  • Developed segmentation, personalization, testing, and optimization strategies for annual marketing campaigns utilizing Adobe Marketing Cloud
  • Mentored and trained new AEM users
  • Increased marketing microsite usage by 400% and created capabilities for future continued growth

Digital Manager

Aetna / CVS Health
Hartford, USA
03.2015 - 01.2021
  • Manager of 30+ digital assets surrounding the Aetna and Coventry product lines
  • Product owner of Aetna Student Health website
  • Proficient in Adobe Experience Manager (AEM) and Adobe Analytics
  • Coordinated with cross-functional marketing, business and compliance teams to develop and execute web site strategies
  • Provide digital marketing strategy and insight to guide IVL and Student Health digital marketing plans to significant year over year gains
  • Trained in Agile, Adobe Marketing Cloud, Adobe Experience Manager, Digital Accessibility and Oracle Content Server
  • Trained Digital Managers and Marketing Managers on AEM content management which improved overall productivity and efficiency

Director of Digital Strategy

Progress Digital
Glastonbury, USA
08.2013 - 03.2015
  • Strategic leader of web development and digital marketing agency serving a clientele of largely B2B business services companies in the CT and southern MA regions
  • Led web and software development projects
  • Led digital marketing initiatives across paid search, social media and content marketing
  • Trained team in executing insight-driven campaign optimization strategies based on analytics and research

Director of Digital Strategy

Outthink LLC
Essex, USA
07.2007 - 07.2013
  • Senior strategist and creator of the Interactive practice area for a 45-person integrated marketing agency
  • Strategic lead for all interactive projects including web sites, social media marketing, and online video marketing, online advertising campaigns, non-traditional PR outreach, content marketing strategies, email campaigns, ecommerce strategies, research and planning
  • Developed award-winning social media and multi-media marketing campaign for Royal Caribbean that resulted in the most profitable and successful ship launch in company history including tens of millions of site visitors, video viewers and deep global media buzz were achieved without any paid media
  • Led the strategic vision and positioning process for the New London Day regional news organization that resulted in a comprehensive plan for executing the digital distribution of the product while generating important new revenue streams from subscriptions and new platforms
  • Instituted strategies and practice improvements that led to 35% revenue growth overall

Digital Director

Adams & Knight Advertising
Avon, USA
02.2005 - 07.2007
  • Senior strategist and leader of the Interactive team while creating the second largest revenue generating and most profitable area of business within the agency
  • Strategic lead for all Interactive accounts including The Hartford, Masonicare, Travelers, Fidelity, ING, Artstamps.com, CEU.com, Universal Health Care, Wadsworth Atheneum, Hartford Stage, and others
  • Consulted with ING through a multi-faceted strategic process of all retirement planning websites (consumer, sponsor and TPA) and successfully created a strategic plan that received executive approval against a backdrop where previous attempts cost millions and generated no action
  • Developed an integrated marketing campaign (Healthcare4Every1.org) for Universal Healthcare Foundation that generated thousands of emails to state legislators and reversed the public perception of the public healthcare option
  • Instituted new procedures for project strategy and management that reduced project costs and increased profitability by up to 50%

Principal

Faber Kneeland Marketing
Rocky Hill, USA
05.2003 - 02.2005
  • Developed marketing agency specializing in developing and executing comprehensive digital marketing campaigns
  • Clients include CollectorsQuest, Adelphia, Spalding, SAS and CSUnitec
  • Created paid search campaign leading resulting in 25-50% increases in online lead generation for 5 mid-size manufacturing company clients

Marketing Director

Frognet.com
Norwalk, USA
08.2001 - 05.2003
  • Leader of strategy development, new business and account management, for a mid-size interactive design and development agency that generated 50% increase in revenue over the previous calendar year
  • Specialized in website development, ecommerce, multimedia and email marketing campaign development
  • Consulted with clients (i.e
  • Pepperidge Farm, SureSource, Deloitte and Touche, Howmet/Alcoa, and Trilegient) to develop internet and electronic marketing and communication strategies

Marketing and Internet Director

CheckerBee Publishing Inc
Middletown, USA
02.2000 - 07.2001
  • Developed a comprehensive e-business plan for a multi-million dollar consumer products publishing company
  • Strategized and managed successful online marketing program resulting in 700% increase in B2B and B2C sales ($1.2 million)
  • Led UX and development teams in creation of large-scale ecommerce site

Business Development and Marketing Manager

Auctions.com
Yalesville, USA
10.1998 - 01.2000
  • Developed, sold, and managed major accounts for internet auction ASP service promoted by the Classified Ventures newspaper publishing consortium
  • Consulted with major consumer retail partners to devise technical integration and marketing strategy for online the auction platform
  • Generated over 100% year over year auction revenue growth

Education

Certification in Social Sciences -

Southern Connecticut State University
New Haven, CT
01.1987

B.A - Philosophy

Connecticut College
New London, CT
01.1986

Skills

  • Digital Product Management
  • Strategy Development
  • Vendor Management
  • Adobe Experience Cloud
  • Adobe Analytics
  • AEM
  • Digital Content Management
  • Change Management
  • Digital Marketing Planning and Operations
  • Agile Methodologies
  • Digital Accessibility
  • UX Testing and Optimization
  • Content management systems
  • Web analytics tools

Certification

Certification in Social Sciences, Social Sciences, 1987

Timeline

Digital Product Manager, Sr.

Elevance Health
01.2021 - Current

Digital Manager

Aetna / CVS Health
03.2015 - 01.2021

Director of Digital Strategy

Progress Digital
08.2013 - 03.2015

Director of Digital Strategy

Outthink LLC
07.2007 - 07.2013

Digital Director

Adams & Knight Advertising
02.2005 - 07.2007

Principal

Faber Kneeland Marketing
05.2003 - 02.2005

Marketing Director

Frognet.com
08.2001 - 05.2003

Marketing and Internet Director

CheckerBee Publishing Inc
02.2000 - 07.2001

Business Development and Marketing Manager

Auctions.com
10.1998 - 01.2000

Certification in Social Sciences -

Southern Connecticut State University

B.A - Philosophy

Connecticut College

Similar Profiles

  • Brittany Owens

    Brittany OwensBrittany Owens

    Customer Service Representative at Elevance HealthCustomer Service Representative at Elevance Health

  • Arthur Lee

    Arthur LeeArthur Lee

    Data Entry Specialist at Elevance HealthData Entry Specialist at Elevance Health

  • Rachael Lee

    Rachael LeeRachael Lee

    Customer Service Representative III at Elevance HealthCustomer Service Representative III at Elevance Health

  • Rikki Ramirez

    Rikki RamirezRikki Ramirez

    Prior Authorization Specialist at Elevance HealthPrior Authorization Specialist at Elevance Health

  • Diane Niles

    Diane NilesDiane Niles

    Assistant Principal at Middletown BOE-Beman Middle SchoolAssistant Principal at Middletown BOE-Beman Middle School

CREATE PROFILE
Douglas Kneeland