Douglas Maxon
Bakersfield,CA
Summary
Dynamic Digital Marketer with a proven track record of enhancing online presence and lead generation for diverse businesses, including a successful tenure at Maxon’s Blue Country BBQ. Expert in social media strategy and CRM proficiency, demonstrating exceptional project management and cross-functional team collaboration. Achieved significant engagement increases through innovative content creation and marketing analytics.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketer
Freelance Digital Marketer
, USA
11.2021 - Current
- Partnered with diverse businesses to enhance their online presence and lead generation strategies
- Designed and executed tailored social media campaigns across Meta, LinkedIn, and other platforms
- Created marketing collateral, photography, videos, and analytics-driven reports to optimize performance
- Leveraged CRM tools for email/SMS marketing, workflow automation, and lead nurturing
Owner
Maxon’s Blue Country BBQ
Mt. Pleasant, MI
11.2016 - 09.2023
- Built the brand from concept to successful operations, leading marketing and customer acquisition efforts
- Created compelling promotional content, including photography, videography, and social media posts & campaigns
- Managed vendor relationships for printing, graphic design, and merchandise production
Head Brewer & Social Media Manager
Four Leaf Brewing
Clare, MI
03.2016 - 11.2019
- Served as brand ambassador at trade shows, promoting brand recognition and fostering B2B relationships
- Developed social media strategies, achieving increased engagement and customer loyalty
- Directed content creation, from ideation to execution, aligning with brand goals and audience interests
Education
AI Accelerator Marketing Course - Digital Marketing
Billy Gene Is Marketing
San Diego, CA11-2024
Certificate in Social Media Marketing - Social Media Marketing
Central Michigan University
Mount Pleasant, MI07-2016
Certificate in Fermentation Science - Fermentation Science
Central Michigan University
Mount Pleasant, MI07-2015
Business in Craft Brewing Certificate - Business Management
Portland State University
Portland, OR07-2015
Skills
- Digital Marketing Campaigns
- Social Media Strategy
- Content Writing
- Copywriting
- Photography
- Videography
- Drone Operations
- Creative Tools
- Canva
- Digital marketing
- MailChimp
- Strategize SEO plans
- Meta Ads Manager
- LinkedIn Campaigns
- CRM Proficiency
- Email Marketing
- SMS Marketing
- Automated Workflows
- Project Management
- Analytics
- Trade Show Planning
- Event Marketing
- Vendor Collaboration
- Cross-functional Team Collaboration
- Marketing Analytics
- Process Optimization
Certification
- FAA Part 107 Drone Certification, In Progress
- Various Online Courses, Smartphone Videography, DSLR Camera Mastery
Additional Information
Available to travel within California and for occasional out-of-state assignments., Currently located short term in Bakersfield, CA; can relocate upon successful hiring., References and examples of work available upon request.
Awards
- Successfully scaled businesses through innovative marketing strategies and analytics-driven decision-making.
- Honored with commendations during Marine Corps service for leadership and project execution.
Attributes
- Self-starter with a proven ability to thrive under pressure and meet tight deadlines.
- Military precision and discipline from a 18-year career in the United States Marine Corps (Retired, 2015).
- Adaptable and detail-oriented with a focus on achieving immediate and long-term goals.
Timeline
Digital Marketer
Freelance Digital Marketer
11.2021 - Current
Owner
Maxon’s Blue Country BBQ
11.2016 - 09.2023
Head Brewer & Social Media Manager
Four Leaf Brewing
03.2016 - 11.2019
AI Accelerator Marketing Course - Digital Marketing
Billy Gene Is Marketing
Certificate in Social Media Marketing - Social Media Marketing
Central Michigan University
Certificate in Fermentation Science - Fermentation Science
Central Michigan University
Business in Craft Brewing Certificate - Business Management
Portland State University
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