Douglas Maxon
Bullhead City,AZ
Summary
Dynamic marketing professional with a strong foundation in hospitality, restaurant operations, and community engagement. Proven track record of driving growth through strategic social media management, digital branding, and customer-centric communication. Blends hands-on restaurant experience with sharp marketing insight to create content and campaigns that resonate with local audiences. Passionate about building lasting relationships, enhancing brand visibility, and delivering results through clear, authentic communication skills and a deep understanding of both business strategy and human behavior.
Overview
27
27
years of professional experience
Work History
Digital Marketing Specialist
Self Employed Services
10.2021 - Current
- Developed and executed digital marketing strategies tailored to restaurants, including social media, online reviews, and local advertising campaigns.
- Researched local dining trends and customer preferences to better target promotions and seasonal offers.
- Created engaging content for restaurant social media pages, email newsletters, and Google Business profiles to boost foot traffic and reservations.
- Tracked campaign performance and optimized efforts to increase customer engagement, online orders, and positive reviews.
Restaurant Owner
Self-employeed
11.2017 - 09.2023
- Owned and operated a successful restaurant and food truck, leading all aspects of operations, branding, and digital marketing from launch through growth and transition.
- Navigated the business through the pandemic by rapidly adapting marketing strategies, increasing online visibility, and expanding takeout and delivery services to maintain strong revenue.
- Spearheaded a full brand and concept overhaul in under 10 months, aligning operations, messaging, and menu offerings with long-term growth and exit objectives.
- Leveraged targeted social media, local SEO, and paid ads to drive consistent customer traffic and build a loyal community following, resulting in increased sales and market value.
Head Brewer / Event Coordinator
Four Leaf Brewing
08.2016 - 03.2019
- Led brewery event programming and collaborated on taproom promotions, using digital channels to boost attendance, brand recognition, and on-site sales.
- Enhanced the brewery’s online presence through improved social media content, local SEO, and event marketing, resulting in increased taproom traffic and community engagement.
- Played a key role in brand development by aligning visual identity, product launches, and messaging with target audiences across digital platforms.
- Contributed to year-over-year revenue growth by integrating strategic digital campaigns with on-site events, new beer releases, and partnerships with local vendors.
Criminal Investigator
United States Marine Corps
06.1998 - 09.2015
- Conducted in-depth investigations for the United States Marine Corps, requiring meticulous attention to detail, strict adherence to protocol, and analytical precision.
- Applied principles of psychology and sociology to assess suspect behavior, evaluate witness credibility, and uncover motives, enhancing the accuracy and efficiency of case resolutions.
- Developed creative investigative strategies to gather evidence, build rapport during interviews, and resolve complex cases under high-pressure conditions.
- Collaborated with multi-agency teams to compile actionable intelligence, ensuring mission success while maintaining the highest standards of ethics and discretion.
Education
Certificate of Technical Studies - Social Media Marketing
Central Michigan University
Mount Pleasant, MI05-2016
Certificate of Technical Studies - Fermentation Science
Central Michigan University
Mount Pleasant, MI05-2016
Associate of Science - General Education
American Military University
Charles Town, WV08-2015
Certificate - Business in Craft Brewing
Portland State University
Portland, OR08-2015
Skills
- Digital Marketing
- Community engagement
- Social media marketing
- Restaurant experience
- Strategic Planning
- Hospitality
- Communication skills
- Detail-oriented
- Content creation
- Campaign management
Timeline
Digital Marketing Specialist
Self Employed Services
10.2021 - Current
Restaurant Owner
Self-employeed
11.2017 - 09.2023
Head Brewer / Event Coordinator
Four Leaf Brewing
08.2016 - 03.2019
Criminal Investigator
United States Marine Corps
06.1998 - 09.2015
Certificate of Technical Studies - Social Media Marketing
Central Michigan University
Certificate of Technical Studies - Fermentation Science
Central Michigan University
Associate of Science - General Education
American Military University
Certificate - Business in Craft Brewing
Portland State University
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