Douglas Mow
Franklin
Summary
Dynamic marketing executive with a proven track record at QuEST Global Services, driving a 33% revenue increase through innovative corporate strategy and brand development. Expert in demand generation and global team leadership, fostering partnerships that enhance market presence and deliver measurable results. Passionate about transforming brand identities and elevating organizational performance.
Overview
19
19
years of professional experience
Work History
VP Partnerships and Alliances
Skan, Inc.
Boston
01.2024 - 01.2025
- Recruited to build indirect channel partner programs.
- Created new reseller and implementation partner programs from the ground up, and recruited the first participants in each.
- Partners generated more than 15 opportunities in the first 12 months for a pipeline value of more than $1 million.
- Partners included Big 4 consultancies, global systems integrators, boutique process consultants, and multi-billion-dollar technology distributors.
Chief Marketing Officer
Net at Work
Boston
01.2020 - 01.2023
- Recruited to build an industry-class marketing team to improve an ERP VAR's performance and valuation.
- Built a full-function marketing department by adding product marketing (vertical focus) and communications (including analyst relations).
- Launched the company’s first three true vertical campaigns (healthcare, construction, manufacturing) in ten months from inception.
- Increased organic new logo lead flow 2X in 2.5 years.
Chief Marketing Officer
QuEST Global Services
Boston
01.2017 - 01.2019
- Recruited to build a world-class, global marketing team to improve corporate valuation through branding, and lead generation.
- Built a fully functional global team and created a new brand position for an engineering services company.
- Functions included demand generation, corporate communications, media relations, events, content marketing, and more.
- In two years, revenue increased by 33%, lead generation increased by 20 times, the collateral initiative exceeded the target by 3 times, press releases and news flow improved by more than 3 times, media interactions were approximately 100 in the first year, and recruiting flow increased by 2 times.
Executive Advisor / Fractional Chief Marketing Officer
Independent Consultant
Boston
01.2015 - 01.2017
- Provide leadership on corporate strategy, lead generation, corporate communications, product marketing and strategy, branding and positioning, and customer experience strategy (including persona definition, customer journey mapping, UX design, and omni-channel strategy).
CMO / SVP of Corporate Strategy
NESS SOFTWARE ENGINEERING SERVICES (Acquired)
Teaneck
01.2014 - 01.2015
- Recruited by a global technology company to create a brand identity and corporate strategy for a carved-out division.
- Rebranded the offshore software engineering staffing company as a digital transformation consultancy.
- Built a global marketing team to deliver a portfolio of demand generation and branding activities; increased lead generation by 200% in Q1 2015 compared to the previous six months.
- Locations included the UK, Romania, Slovakia, and India.
Chief Marketing Officer
COURION CORPORATION (Acquired)
Westborough
01.2013 - 01.2014
- Recruited to improve positioning and valuation prior to a liquidity event; the company was subsequently acquired.
- Created and executed a strategy to support the software (SaaS) company’s repositioning as a leading provider of integrated security solutions; led all marketing operations worldwide.
- Ensured consistent attainment of revenue goals by creating systematic lead generation programs, and helped achieve record revenue performance in Q4 2014 (175% of target).
Senior Vice President - Marketing
VELOCITY TECHNOLOGY SOLUTIONS (Acquired)
New York
01.2011 - 01.2012
- Managed all corporate marketing for a cloud-based managed application service provider for ERP applications.
- Built a marketing team to support corporate communications, branding, demand generation, product marketing, and alliance management (IBM, Oracle, Infor); completed the initial rebranding within the first six months of tenure.
- Implemented complex lead-tracking systems to provide comprehensive KPIs on pipeline status and ROI.
- Directed repositioning to facilitate a successful liquidity event, with improved valuation.
Senior Vice President - Marketing
VIRTUSA CORPORATION
Boston
01.2009 - 01.2011
- Managed all corporate marketing activities worldwide for an offshore (India) IT services company; re-cast the company brand from a staffing company to a digital change agent.
- Designed and executed programs to elevate the share price of VRTU from $6.98 to $21.11 in two years.
- Generated 65% of the pipeline (target 50%), revenue, and deal count after one year of integrated programs; implemented a complete tracking mechanism to determine ROI, aging, and win ratios.
- Created a comprehensive social media program covered by the Gartner Group in two studies.
Senior Vice President - Marketing
EXIGEN SERVICES (Consolidated)
Boston
01.2007 - 01.2009
- Drove all global strategic marketing activities for an offshore (Russia, Eastern Europe) IT services company.
- Created and executed a worldwide branding strategy to develop a unified global entity from four acquired companies.
- Established new package offerings and operational requirements to differentiate the company and increase revenue.
Vice President - Marketing
NAVISITE (Acquired)
Andover
01.2006 - 01.2007
- Directed all marketing activities for an Internet hosting, professional services, and content delivery network company.
- Created comprehensive PR and IR strategies to elevate the stock price from $3.94 to $11.22 during my tenure; NAVI was the #1 performing stock in the state of MA and #4 in the tech sector on NASDAQ in 2006.
- I drove PR, analyst outreach, and a branding campaign to elevate the content delivery network from obscurity to a candidate for the #3 player industry-wide within four months.
- Achieved a 1000% increase in the volume of inbound leads and generated record-setting revenues by overhauling the web presence (including SEO).
Education
Bachelor of Science - Economics (Business Management & Marketing)
Cornell University
Ithaca, NYSkills
- Corporate strategy and brand development
- Corporate communications
- Direct sales
- Global team leadership
- Analyst relations
- Partnerships and alliances
- B2B marketing campaigns
- Product marketing
- Indirect channel management
- Demand generation
- Strategic account management
- Partner sales
Selected Achievements
- Recently recruited by multiple organizations on short-term basis to drive successful corporate repositioning and branding strategies, which facilitated successful exits.
- Helped elevate share price of two publicly traded companies by ~3X (NAVI, VRTU).
- Drove PR, analyst outreach, and branding campaign to elevate content delivery network from obscurity to candidate for #3 player industry-wide within four months.
- Ensured consistent attainment of revenue goals by creating systematic lead generation programs; helped achieve record performance in Q4 2014 (175% of target).
Accomplishments
- ICP Million Dollar Award - Society of Super Software Sellers
- Top Sales Rep Worldwide multiple times
- Alumni Spotlight 2022 - Top 100 Marketers
- Alumni Spotlight 2022 - Top 50 Information Technology Professionals
- Who's Who In America - Inducted 2024
- Who's Who of Top Executives - Inducted 2024
Timeline
VP Partnerships and Alliances
Skan, Inc.
01.2024 - 01.2025
Chief Marketing Officer
Net at Work
01.2020 - 01.2023
Chief Marketing Officer
QuEST Global Services
01.2017 - 01.2019
Executive Advisor / Fractional Chief Marketing Officer
Independent Consultant
01.2015 - 01.2017
CMO / SVP of Corporate Strategy
NESS SOFTWARE ENGINEERING SERVICES (Acquired)
01.2014 - 01.2015
Chief Marketing Officer
COURION CORPORATION (Acquired)
01.2013 - 01.2014
Senior Vice President - Marketing
VELOCITY TECHNOLOGY SOLUTIONS (Acquired)
01.2011 - 01.2012
Senior Vice President - Marketing
VIRTUSA CORPORATION
01.2009 - 01.2011
Senior Vice President - Marketing
EXIGEN SERVICES (Consolidated)
01.2007 - 01.2009
Vice President - Marketing
NAVISITE (Acquired)
01.2006 - 01.2007
Bachelor of Science - Economics (Business Management & Marketing)
Cornell University
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