DOUGLAS PEACOCK
Brookfield
Summary
Financial Services Technology Executive with over 20 years of experience in digital banking and payment transformations. Skilled in developing high-performing teams and fostering cultures that enhance retention. Demonstrated ability to align business and technology strategies, creating enterprise roadmaps that drive resiliency and achieve critical P&L outcomes.
Overview
16
16
years of professional experience
Work History
EVP, Chief Digital Officer
ASSOCIATED BANK
Milwaukee
01.2023 - Current
- Directs bank-wide digital platforms, technology and go-to-market strategy for consumer, business, wealth management and commercial banking divisions.
- Digital Transformation: Managed a $40MM capital investment to modernize retail and small business digital offerings, successfully launching 3 new platforms and accelerating bank roadmaps via strategic change-management.
- Revenue & Growth: Orchestrated ASB "Digital First" strategy, delivering a 35% YoY increase in digital sales and a 15% expansion of the digital household base.
- Commercial Digital: Spearheaded rollout of modern payment controls and roadmaps that drove a 25% increase in commercial digital adoption.
- Risk & Security Excellence: Partnered with Risk and Fraud teams to implement deepfake A.I. protection and Positive Pay controls, mitigating $4.5M+ in potential annual losses.
- Culture & Talent Advocacy: Architected a high-trust culture focused on teammate advancement; successfully scaled a 120+ person multidisciplinary organization.
- Fiscal Stewardship: Delivered $5.2M in annualized budget savings through aggressive vendor consolidation and decommissioning legacy platforms while maintaining 99.99% platform uptime.
SVP, Head of Digital Delivery
ASSOCIATED BANK
Milwaukee
04.2019 - 01.2023
- Led retail and small business digital channel and ATM strategy, redesigning KPIs and customer journeys that significantly improved sales and servicing outcomes.
- Digital Sales & Service: Drove 25% annual active user growth in digital banking via redesigned sales and onboarding processes.
- Operating Model Design: Redesigned delivery model to prioritize product role specialization and engineering rigor, increasing delivery quality by 45%.
SVP, Digital Product Executive (Digital One)
FIS
Milwaukee
02.2016 - 04.2019
- Product Strategy: Led engineering delivery for a new, premier enterprise digital banking platform targeting regional and national financial institutions.
- Product Development: Advanced new mobile and online platform capabilities while scaling engineering teams to meet platform modernization demand.
VP, Head of Digital Banking US
BMO HARRIS BANK
Chicago
01.2010 - 02.2016
- Market Leadership: Served as the US Digital Lead and innovation advocate (including Bloomberg TV) to drive channel investment, growth and engagement.
- Career Progression: Held progressive leadership roles including VP, Senior Product Manager and AVP, Product Manager (2003–2010)
Education
B.S. - Business Administration,
Wake Forest University
Winston-Salem, NC05-1997
Skills
- Strategic planning
- Value creation
- Team leadership
- Agile scaling
- Global workforce strategy
- Cultural transformation
- M&A integration
- Digital payments
- Generative AI
- Platform modernization
- Personalization techniques
- Risk and fraud management
- Change management
- Stakeholder engagement
Community Leadership
- United Way of Greater Milwaukee & Waukesha County, Active Contributor & Advocate, 2011 - Present
- I.c. Stars Milwaukee, Member / Tech Mentor, 2023 - Present
- Elmbrook United Soccer, Youth Coach & Community Volunteer, 2008 - 2022
Timeline
EVP, Chief Digital Officer
ASSOCIATED BANK
01.2023 - Current
SVP, Head of Digital Delivery
ASSOCIATED BANK
04.2019 - 01.2023
SVP, Digital Product Executive (Digital One)
FIS
02.2016 - 04.2019
VP, Head of Digital Banking US
BMO HARRIS BANK
01.2010 - 02.2016
B.S. - Business Administration,
Wake Forest University