Douglas Pilatowski
Waldwick
Summary
Experienced Marketing and Sales professional with 7 years of expertise developing strategies for businesses of all sizes. Skilled in digital marketing, customer relations, and B2B sales, specializing in audience generation through paid ads, organic growth, and engaging content creation. Proven ability to build productive teams and network with industry experts. Digital Marketing Director with a focus on branding and new business strategy, ready to revitalize marketing departments or support executive initiatives. Proficient in platforms such as Wordpress, Excel, and Adobe. Authorized to work in the US for any employer and eager to drive business success.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sales and Marketing Director
Daywel Pharmactical
12.2022 - Current
- Developed and implemented marketing plans for new products.
- SEO Specialist
- B2B Strategiest
- Managed social media accounts and campaigns. (META, INSTAGRAM, TIK TOK, TWITTER)
- Monitored competitors' activities to keep up with industry trends.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Collaborated with internal teams on product launches and advertising strategies.
- Created content for promotional materials, including brochures, flyers, and websites.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Supervised a team of junior marketers in executing various projects.
- Researched emerging technologies in digital marketing space.
- Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion.
- Developed and implemented ecommerce marketing strategies to increase website traffic.
- Created and managed email campaigns to promote products, services, and offers.
- Optimized content for search engine visibility, including meta tags and keywords.
- Worked closely with design team to create engaging visuals for webpages.
- Collaborated with developers to ensure the technical accuracy of websites.
- Established relationships with influencers in related industries to drive brand awareness.
- Developed customer loyalty programs to encourage repeat purchases.
- Created monthly newsletters highlighting promotions, new products, and company news.
- Collected and analyzed market research data for use in forecasting.
- Developed wireframes and user flows for web applications.
- Created prototypes, mockups, and visual designs to illustrate the look and feel of web pages.
- Integrated HTML, CSS, JavaScript, and other programming languages into websites.
- Optimized website performance by conducting testing on various browsers and devices.
- Designed logos, icons, images, and banners for websites.
- Analyzed user feedback to identify areas for improvement in existing websites.
- Technical Support
Digital Marketing Manager/Social Media
BCB Consulting
04.2020 - Current
- Managed All Social Media Platforms (Meta, Twitter, Instagram Tik Tok)
- Developed and apply both strategic and tactical digital marketing plans and ecommerce activities with a focus on driving acquisition and conversion
- Devised and implemented robust digital acquisition plans, ensuring precision with reporting, budgets, and re-forecasts, Precise analytics
- Increased site traffic by 15% from paid sources
- Led the acquisition of a new digital agency
- Enhanced conversion rates by 30% through A/B tested landing pages for a better performing conversion funnel
- Work closely with the department of Health of NYC to make sure establishments are up to code and regulations are met
- Provide clients with the permits, training, and information needed to pass inspection and stay up to date with latest laws and regulations.
- Daily activities include: Email marketing via Mailchimp as well as update the website to make sure clients receive proper information, Design
- Create content and Health information for our website
- Vast experience in managing and inspecting various hazardous substances
Marketing Coordinator/Manager
Jily Skinlab
08.2023 - 03.2025
- Lead Generation
- Campaign Manager
- Social Media
- CRM
- Organic Growth
- Excel Spreadsheets
- Calender Scheduling
- Onboarding
- Manage Stock, Supplies, and Equipment
- Provided Training Courses
- Machine Certification
- Customer Relations
- Front Desk
- Builds successful Business Models to scale growth
- Paid Ads via google ads, facebook, instagram
Digital Marketing Manager/ Web Design
Staff Icons LLC
01.2019 - 12.2020
- Director of Digital Marketing/ Web Design for Staff Icons LLC Biotechnology Staffing
- Experienced Digital Marketing Manager with extensive experience building, maintaining, and running successful digital marketing campaigns. Bringing forth broad marketing knowledge, coupled with focused campaign experience. Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and presence. Collaborative and creative manager accomplished at managing digital marketing and web content. Experienced in leading teams of marketing professionals to meet and exceed marketing goals.
- Manage digital sales streaming accounts to improve brand positioning and growth
- Source and develop new strategic partnerships, social engagements, and advertising opportunities that generate new revenue streams
- Collaborate with internal departments to execute national advertising campaigns, plan global digital distribution
- Lead the concept and launch of multiple crowdfunding campaigns
- Website developer and Content Creator for all social media platforms
- Duties include Email Marketing, Google Ads, Content Creation, Design, update calendar events, overlook all digital marketing and brand awareness, gaining organic followers on Facebook, Instagram, and LinkedIn, and creating web content for our customers on all platforms and website
- While simultaneously expanding our brand and funneling traffic to our own website where I would structure and create content such as news articles and medical blog, merchandise, as well as information about our company at stafficons.com
- Was able to find latest stock and market trends and best technology in the medical industry and use those to increase our annual sales profit
- Able to create videos and audio commercials for our companies services and able to advertise to thousands of people in selected areas where we were needed them
- Proficient in Adobe Photoshop, Google Docs, Microsoft, Windows, Excel, PowerPoint, WebEx, Squarespace, Wix, shopify, Word Press, Twitter, Instagram, Tik tok, Facebook
- SEO specialist
Education
Associate - Marketing / Communications
Bergen College
Paramus, NJ12.2018
Skills
- Marketing
- Google Analytics
- Organic Growth
- B2B Sales
- Social Media
- SEO
- Content Creation
- Brand awareness
- Customer engagement
- CRM
- Photoshop
- Product awareness
- Word
- Adobe
- Graphic Design
- Microsoft Word
- Google Docs
- Adobe Illustrator
- Adobe After Effects
- Adobe Acrobat
- Adobe Creative Suite
- Adobe Premiere
- Video editing
- Branding
- Video Production
- Content Creation
- Layout Design
- Analysis skills
- Human resources
- Email marketing
- Project management
- Keyword research
- Google Ads
- Meta Ads
- Budgeting
- Facebook Advertising
- Adobe Analytics
- Affiliate marketing
- Digital marketing
- Google AdWords
- Content strategy
- SEO tools
- Analytics
- Lead generation
- Presentation skills
- Performance marketing
- WordPress
- Microsoft Office
- Communication skills
- Management
- Leadership
- Business development
- Sales management
- Microsoft Powerpoint
- Microsoft Excel
- Customer service
- Account management
- Data Analysis
- Writing
Certification
Driver's License
Timeline
Marketing Coordinator/Manager
Jily Skinlab
08.2023 - 03.2025
Sales and Marketing Director
Daywel Pharmactical
12.2022 - Current
Digital Marketing Manager/Social Media
BCB Consulting
04.2020 - Current
Digital Marketing Manager/ Web Design
Staff Icons LLC
01.2019 - 12.2020
Associate - Marketing / Communications
Bergen College
Similar Profiles
Leydi Portillo AguilarLeydi Portillo Aguilar
Supervisor at UG2Supervisor at UG2
Erica AbbruzzeseErica Abbruzzese
Coordinator Overdose Fatality Review Team (OFRT) at Essex Regional Health CommissionCoordinator Overdose Fatality Review Team (OFRT) at Essex Regional Health Commission
Kevin RiveraKevin Rivera
Caregiver at NACaregiver at NA
Fernando SantamariaFernando Santamaria
Sales and Marketing Director at TDG Clamping SolutionsSales and Marketing Director at TDG Clamping Solutions
Sonjia RomeroSonjia Romero
Sales and Marketing Director at Outsource Financial ServicesSales and Marketing Director at Outsource Financial Services