Dovi Chriqui

Meta Ads Expert | Paid Media Specialist

• Lead the social media advertising team with a focus on Meta Ads—handling campaign strategy, execution, and optimization.
• Manage junior analysts and collaborate with creatives to produce high-converting ad assets.
• Scale budgets strategically and implement conversion-driven tactics based on performance analysis.
• Drive lead generation through CRM integration and automation (Zapier, Call Tracking Metrics, SimpleTexting).
• Ensure accurate pixel tracking and attribution across Shopify, ad platforms, CRMs, and Excel.
• Align ad strategy with business goals and audience targeting.
• Oversee e-commerce product catalogs for campaign use.

Google Ads (Secondary Expertise)

• Manage Search & Display campaigns across Google Ads.
• Conduct keyword research and optimize bid strategies.
• Write compelling ad copy and apply extensions (sitelinks, callouts, etc.).
• Track and optimize performance using Google Ads and Google Analytics.

• Managed full logistics and operations for a multi-platform refurbished goods business (Amazon and eBay).
• Led a team of warehouse staff, ensured timely shipping, and high-quality customer service.
• Created and optimized product listings with SEO-friendly content and high-conversion imagery.
• Ensured top-rated seller performance through review management, and responsive support.

• Researched trends and pricing for food and perishable goods to identify high-potential products.
• Managed bulk purchasing decisions based on sales data and market demand.
• Set up and optimized Amazon listings to support brand visibility and search performance.

• Taught core subjects (Math, English, History) to 7th-grade students while supervising paraprofessional staff.
• Developed and led the after-school program, coordinating educational and recreational activities.
• Built a strong foundation in leadership, communication, and mentorship.