DRAZEN BOZIC

• Results-driven marketing professional with 12+ years of cross-functional experience and strong expertise in strategic research, data analysis, digital marketing, customer experience, and product marketing.
• Equipped with an MBA in Marketing, an MA in Organizational Management, and a BS in Business Administration, I excel in developing integrated multi-channel GTM plans and growth marketing strategies that drive revenue and value.
• Adept at leveraging market research and data-driven insights for decision-making, optimizing marketing campaigns, and guiding creative production.
• Proven leader and effective communicator, skilled at managing cross-functional teams and collaborating with high-level executives.
• Actively seeking opportunities in market research, product marketing, brand management, and strategic marketing within a dynamic organization.

Notable Accomplishments and Value Delivered at SDSU and Zovio

• At SDSU Global Campus Developed, installed & evolved critical reporting, analytics and market research systems helping to drive institutional growth resulting in 34% increase in YOY lead volume, 112% increase in Application Volume, 45% YOY increase in Lead to App & 39% increase in App to Enrolled
• Led cross functional team to determine digital & product marketing strategies & opportunities on a weekly basis for $3M startup digital marketing investment
• Lead multiple product/program rationalization initiatives delivering go-to-market strategies to deliver 8 new degree programs within 2 years and optimized redesign of 12 existing programs
• Managed & delivered 200+ market research projects, helping to drive and align organizational strategy and facilitating the approval and/or launch of 12 new degree programs
• Designed, delivered and maintained 6 new customer experience research systems inclusive of surveys & focus groups enabling us to harness, analyze and operationalize critical customer insights
• Consolidated and focused investments in market research software resulting in a 44% cost savings and enhanced capabilities
• At Zovio, provided reporting and analytics support for a marketing team managing 60M-80M in annual marketing spend & facilitated extensive CX research and initiatives resulting in a sustained 21.8% improvement to institutional NPS scores

• Professional Testimonials:
  “As we transformed from College of Extended Studies to SDSU Global Campus, Draz's market research and analytical frameworks were critical in forming our strategy and growth plans. His detailed and strategic market analysis powered our decisions to launch new programs, develop a thorough understanding of our target students and their professional pathways, and invest in a significant digital marketing solution to generate leads and identify channel conversions. Draz is incredibly diligent and creative in his presentation of analytical information. A thorough professional who constantly seeks to learn new things, Draz is a team player whose skills, integrity and leadership can empower organizations to grow, scale and flourish.”
  – Radhika Seshan PhD, AVP of Corporate Relations & Former Dean SDSU Global Campus
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  “Draz came to be a part of our marketing team during the early stages of reimagining San Diego State University College of Extended Studies into SDSU Global Campus. Market research and analytics were key to this transformation as we expanded markets and programs for today’s adult and non-traditional learners. Draz’s insights and recommendations from market conditions and scale, program strategy and sustainability, and audience profiling and segmentation were critical to strategy of growth. If that wasn’t enough, Draz’s business and analytical skills were pivotal in helping develop business intelligence reports and tools to help us measure, monitor, and refine our marketing digital media spend that would drive enterprise-wide decision making. Draz is extremely thorough, and detail oriented in the work he produces, interpreting the data to make informed leadership decisions. He is also a great mentor to those that work for, and around him. Draz would be a valuable and critical addition to any organization’s team.”
  – Joe Brock, Executive Director of Marketing SDSU Global Campus
• During our time working together at SDSU Global Campus, I had the privilege of observing Drazen consistently demonstrate an impressive level of knowledge and expertise in data analysis, product marketing, and market research. Drazen has a keen eye for detail and is able to spot patterns and trends that others might miss, which helped our unit to make more data-driven decisions and improve our overall performance.
  What sets Drazen apart is not only his deep understanding of data analysis but also his exceptional ability to communicate insights in a clear and concise manner. He is an excellent collaborator and works well with others to develop marketing recommendations that are based on data-driven insights. In my opinion, Drazen consistently delivers results that exceed expectations and has an excellent work ethic. Most of our digital marketing strategies were validated by Drazen's data-driven approach and as a result were more effective, efficient, and impactful.
  Overall, I have the highest regard for Drazen as a data analyst, product marketing, and market researcher, and would love to have him on my team. As a team player, Draz's skills, integrity, and leadership are sure to empower any organization to grow, scale, and flourish.
  – Marcio Dores, Marketing Director at CSUSM Extended Studies
• 
  “Drazen is very smart, hardworking and driven. He was a key member of our marketing team and worked in our product marketing group. He processed the NPS program data, helping us identify the important insights. He moved from a position as an analyst to a place where he helped set and execute marketing strategy.”
  – Thomas McCarty, CMO Zovio
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  “Drazen is a wonderful colleague and great to work with! He has a very unique skill set. He has expertise in data analytics, but also understands the nuances around messaging, buyer persona development and product differentiation required to be successful in product marketing. Drazen is a team player who works well in collaboration with others and always makes a meaningful contribution to project teams.”
  – Carolyn Carpenter-Nall, Director of Product Marketing, Zovio
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  “I worked closely with Drazen throughout an extended student experience engagement. He is an exceptional marketing executive in that he possesses an understanding of how to apply data, analytics, insights, and key metrics to Student Experience strategy and management to drive results, and change.
  Often, analysts are competent at producing the data – you get a great dashboard, but not the meaning behind the metrics or the insights derived from them. Drazen is adept at applying the data and insights to key strategic, marketing, and SX initiatives and making recommendations to improve the experience and drive loyalty and advocacy-based behavior.”
  – Greg Chapman, Founder Pocket CMO
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  “I was fortunate to work with Draz Bozic while he was on my Student Development & Engagement team here at Ashford University. He was predominantly focused on supporting the administrative and operational functions of our growing online peer mentoring program. I was impressed by his incredible work ethic, ability to focus on tasks at hand, and manage detailed and specific data. He was always flexible and supportive of his team despite the changing needs within the department. Draz has a gift for data and project management and I look forward to hearing of his successes as he continues to grow and develop. I was most impressed with Draz’s ability to connect and support the students he served. He has an excellent grasp on customer service and has a heart which cares a tremendous amount for his teammates. and others to get the job done. I wish him nothing but success in his career and I know he will add value to your team.”
• -Joseph Allen, Director of Student Affairs, Ashford University