Dr. Bhupesh Parise (Ph.D., MBA)
Sr. Digital Marketing Executive
Frankfurt,Germany
Summary
Objective:
Seeking a challenging opportunity in various areas of Digital Marketing where I can leverage my knowledge and skillsets to deliver exceptional results for clients.
Profile Summary:
- Over 10 years of professional work experience in the IT domain, with a focus on Digital Marketing for 5 years.
- Proven expertise in implementing successful digital marketing strategies for diverse clients.
- Proficient in developing comprehensive project plans covering various stages like keyword research, domain research, website design, content development, on-page SEO, landing page optimization, and off-page SEO.
- Experienced in working on popular marketplaces such as Amazon, eBay, Google Shopping, Houzz, and Rakuten.
- Skilled in utilizing Google Shopping and Product Listing Ads (PLA's) to enhance product visibility and drive conversions.
- Strong background in conducting product categorization and subcategorization based on SEO taxonomy design.
- Adept at eliciting business requirements and experienced in Agile and Waterfall project methodologies.
- Actively involved in developing effective digital marketing project strategies with well-defined timelines and milestones.
- Demonstrated ability to create high-performing Google AdWords PPC campaigns with exceptional click-through rates (CTR).
- Skilled in devising conversion and remarketing strategies to optimize cost per click (CPC) and maximize ROI.
- Proficient in integrating Google AdWords with Google Analytics for comprehensive data analysis and insights.
- Experienced in implementing offline marketing strategies like banners and posters and analyzing their effectiveness in driving conversions.
- Proven track record in posting on local sites such as Yelp and Kijiji and evaluating conversion performance.
- Adept at brainstorming and executing effective social media strategies for platforms including Facebook, Twitter, and Pinterest.
- Successfully developed a comprehensive Digital Marketing Strategy for an E-Commerce Website specializing in Office Furniture using the Shopify platform.
- Proficient in creating editorial calendars and collaborating with content developers to implement effective content strategies.
- Experienced in integrating Google Tag Manager with Shopify and resolving any integration errors.
- Skilled in creating containers, tags, triggers, and variables using Google Tag Manager to ensure accurate data tracking.
- Strong expertise in conducting keyword research and competitor analysis for E-Commerce Websites in the furniture domain.
- Proficient in integrating essential applications such as Google AdWords, Google Analytics, Google, and Bing Webmaster Tools, and resolving any related issues.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
1
1
Language
Work History
Digital Marketing Executive
PLANTARION USA
10.2020 - 09.2021
- Performed various digital marketing responsibilities such as keyword research, on-page optimization, off-page optimization, PPC, email marketing, and Google Analytics for diverse clients
- Conducted site code analysis and provided SEO best practice recommendations
- Created content (articles, press releases, etc.) and submitted them to different platforms/sites to obtain relevant backlinks
- Monitored PPC campaigns, analyzed key metrics, and optimized click-through and conversion rates
- Wrote compelling action-based emails to promote brands and products
- Continuously monitored overall performance metrics like click-through, conversion, and bounce rates using Google Analytics
- Suggested additional content optimization strategies to clients in areas such as blogs, videos, and images
- Managed multiple projects and ensured timely completion of assigned tasks
- Followed Agile methodologies and worked collaboratively with teams and resources.
Web Analytics and Digital Media Specialist
LAANGZEE EDUCAREERS PVT LTD
04.2016 - 12.2020
- Developed and executed SEO and analytics implementation strategy for servus.ca website
- Participated in brainstorming sessions to design the customer lifecycle journey
- Identified pain points in the customer journey and suggested improvements for increased conversions
- Analyzed web performance using Webtrends and compared results with Google Analytics
- Developed a comprehensive tag implementation strategy and evaluated best practices
- Coordinated discussions with the BI support team to analyze performance and implementation of analytics and tag products
- Facilitated communication with cross-functional teams and stakeholders.
Co-Founder
XOCHIQUETZAL ONLINE MARKETING PVT LTD
VIJAYAWADA
01.2016 - 12.2019
- Collaborated with the development team to identify and address technical issues, ensuring smooth operations and efficient business processes
- Played a key role in formulating and implementing the company's overall business strategy
- Documented and tracked the progress of tasks performed during the development phase, ensuring clear communication and accountability within the team
- Created and managed an online platform exclusively dedicated to showcasing products from small-scale manufacturers, women entrepreneurs, and organic and eco-friendly brands
- Successfully onboarded more than 250 sellers onto our platform, fostering partnerships and promoting their products to a wider audience
- Led a team of 5 marketing associates, fostering collaboration with cross-functional teams and customers to create, optimize, and report on website, email, and social media ad content
- Implemented effective marketing strategies to increase brand visibility, drive website traffic, and generate leads for sellers on the platform
- Collaborated with cross-functional teams to ensure seamless integration of marketing efforts with overall business goals
- Monitored and analyzed key performance indicators to measure the success of marketing campaigns and implemented necessary optimizations
- Conducted market research to identify customer preferences, industry trends, and competitive landscape, providing valuable insights for strategic decision-making
- Cultivated and maintained strong relationships with sellers, fostering trust and loyalty to encourage their long-term partnership with the platform
- Actively participated in industry events, conferences, and networking opportunities to promote the platform and establish valuable partnerships
- Stayed updated with the latest advancements and trends in the e-commerce and digital marketing industry, incorporating relevant strategies into the business model
- Acted as a spokesperson for the company, representing its vision, values, and unique selling propositions to stakeholders and the wider market
- Participated in fundraising activities and investor pitches to secure funding for business expansion and growth
- Evaluated and implemented operational improvements to enhance efficiency, productivity, and customer satisfaction
- Assisted in the recruitment and training of team members, ensuring a high-performing and motivated workforce
- Actively contributed to strategic decision-making, providing insights and recommendations based on market analysis and customer feedback.
Project Analyst
WEBVIOLA DIGITAL SOLUTIONS, AP
04.2015 - 12.2019
- Worked on various technical EDI projects in the healthcare domain
- Managed a team of testers and ensured timely resolution of defects and issues
- Developed and revised technical documentation for project plans.
Strategic Marketing Manager
SIRIS PHARMACEUTICALS PVT LTD
VIJAYAWADA
07.2014 - 01.2016
- Conducted in-depth analysis of marketing campaigns to evaluate their performance and alignment with established goals
- Directed and managed marketing projects, overseeing the entire process from conceptual planning to final implementation
- Demonstrated exceptional strategic planning skills, effectively managing schedules and resources to ensure project success
- Utilized data analysis to optimize marketing campaigns, resulting in a remarkable 20% increase in sales performance
- Proactively shared analyzed data with relevant departments, fostering cross-departmental collaboration and knowledge exchange
- Collaborated with sales teams to identify market trends and customer insights, informing strategic decision-making
- Leveraged market research and competitive analysis to identify growth opportunities and develop effective marketing strategies
- Played a key role in driving revenue growth by aligning marketing efforts with sales goals and overarching business objectives.
Education
MBA and - Engineering, Life Science Management
Hochschule Für Technik Und Wirtschaft Berlin
10.2021 - 03.2023
Ph.D - Veterinary Medicine and Medicine GIESSEN
JUSTUS LIEBIG UNIVERSITY
06.2009 - 02.2014
Skills
Keyword Research and AnalysisCompetitor AnalysisGoogle Tag Manager and Analytics IntegrationCustom Filter Development in Google AnalyticsAdobe Omniture (SiteCatalyst)Stakeholder Coordination and CommunicationKeyword Planner, Market Samurai, Long Tail Pro, UbersuggestWebsite Design: WordPress, Blogger, Magento 20, ShopifyWeb 20: HubPages, Squidoo, Quora, Yahoo Answers, Slideshare, ScribdLanguages: HTML, CSS, JavaScript, PHPOn-Page SEO: All-in-One SEO, Yoast SEO, SEOPressorSEO Tools: Ahrefs, SEMrush, Moz, Majestic SEO, BrightEdge, Alexa, SEO Power SuiteSocial Media: Facebook, Twitter, Pinterest, Google, LinkedIn, TumblrArticle Directories: E-zine Articles, Go Articles, Article City, Article DashboardPPC: Google AdWords, Facebook Ads, Bing AdsAnalytics: Google Analytics, Facebook Analytics, Adobe Omniture, SiteCatalyst, TealiumEmail Marketing: GetResponse, MailChimp, AWeber, iContactVideo Marketing: YouTube, Vimeo, Viddler, Daily MotionMobile Marketing: AdMob, Mojiva, Jumptap, AdfonicE-commerce: Covert Store Builder, Premium Press, WooCommerce, NetsuiteLead Generation: OptimizePress, LeadPages, Bridge PagesSocial Bookmarking: Reddit, StumbleUpon, Digg, Slashdot, DeliciousWebmaster Tools: Google Webmaster Tools, Bing Webmaster ToolsMicrosoft Office: Word, Excel, PowerPoint, OneNote, Visio, Project, Access
Additional Information
- ACHIEVEMENTS , Received DAAD Scholarship and support program (STIBET) teaching assistantship for 2010 and 2011
Certification
Business Intelligence using Power BI
Timeline
MBA and - Engineering, Life Science Management
Hochschule Für Technik Und Wirtschaft Berlin
10.2021 - 03.2023
Digital Marketing Executive
PLANTARION USA
10.2020 - 09.2021
Web Analytics and Digital Media Specialist
LAANGZEE EDUCAREERS PVT LTD
04.2016 - 12.2020
Co-Founder
XOCHIQUETZAL ONLINE MARKETING PVT LTD
01.2016 - 12.2019
Project Analyst
WEBVIOLA DIGITAL SOLUTIONS, AP
04.2015 - 12.2019
Strategic Marketing Manager
SIRIS PHARMACEUTICALS PVT LTD
07.2014 - 01.2016
Ph.D - Veterinary Medicine and Medicine GIESSEN
JUSTUS LIEBIG UNIVERSITY
06.2009 - 02.2014