CRM Software (Yardi, Welcome Home, EnQuire)
Drea Knotts
Director Of Sales & Marketing
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 15-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Adaptable and forward-thinking Sales & Marketing Director, methodical about capturing every business development opportunity with multi-pronged approaches. Focused on continuous improvement of sales numbers through strategic management of teams and monitoring of market trends. Skillfully build connections and remove roadblocks by leveraging Senior Living industry expertise. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Director of Sales & Marketing
Anthology Clayton View
St. Louis, MO
04.2022 - 10.2022
- Approached and designed a partnership plan for vital contacts, visibility and referrals in the community
- Devised integrated plans to build brand awareness, sales pipelines and customer acquisitions
- Researched competitive analysis trends and adjusted sales/marketing strategies accordingly
- Cultivated leads from start, constantly striving for the utmost customer service through the entire sales process
- Diligently worked to resolve complaints (unique and reoccurring) to promote loyalty and enhance operations.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Documented processes and drafted SOPs to comply with regulations and company policies.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Monitored and coordinated workflows to optimize resources.
- Managed and motivated sales team to increase revenue 25% .
Director of Sales
Cedarhurst Senior Living
St. Louis, MO
09.2021 - 04.2022
- Held same position and standards as mentioned above
- Added Independent Living to my repertoire and learned how to incorporate on-site home care to our selling advantage.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.
- Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Prepared sales presentations for clients showing success and credibility of products.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Reduced allowance spending by 15% by improving timing and quality of operational processes.
- Coordinated 3 employees selling & scheduling services worth over $100,000.
Director of Sales & Marketing
Autumn View Gardens
Ellisville, MO
08.2018 - 09.2021
- Implemented a smooth closing process for prospects and their families
- Levered direct marketing, industry partnerships and social media platforms to maximize marketing strategy success
- Diligently worked to resolve complaints (unique and reoccurring) to promote loyalty and enhance operations
- Attained and Maintained a surplus over budget census during COVID
- Found creative ways to keep families in contact and involved in residents’ every day life.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Monitored and coordinated workflows to optimize resources.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Managed and motivated sales team to increase revenue 35% .
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Sold products by developing relationships with network of local professionals.
- Sold products by developing relationships with network of [Type] professionals.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Capitalized on solutions presented by Enquire CRM software to enhance lead prospecting and sales management.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Investigated and integrated new strategies to expand business operations and grow customer base.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
Stonecrest Senior
Living
St. Louis, MO
05.2017 - 08.2018
- Same responsibilities as listed above at a different Senior Community
- Prudential
Operations & Controls
Prudential
St. Louis, Missouri
05.2012 - 05.2017
- Collaborated with Directors to hire and on-board qualified staff
- Optimized operations improving productivity and reducing redundancy in outdated processes and procedures
- Managed day-to-day business office tasks and daily reports
- Specialized in planning and hosting Corporate events for top leaders in the Company.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Partnered with vendors and suppliers to effectively manage and budget.
- Evaluated suppliers to maintain cost controls and improve operations.
- Increased profit by streamlining operations.
- Introduced new methods, practices and systems to reduce turnaround time.
- Directed initiatives to improve work environment, company culture or overall business strategy.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.
- Reviewed operations reports to understand numbers and trends.
Education
Communications
Missouri Baptist University
08.1999 - 05.2003
Skills
Training and LeadershipAccomplished DirectorAccount ManagementStrategic PlanningAnalytical Problem solverOperations StrategistBusiness DevelopmentBrand-building strategiesDirect SalesRelationship CultivationCustomer ServiceTechnology SavvySystems and SoftwareQuality Assurance
Marketing
Sales training and leadership
Pipeline development
Territory Management
Sales Reporting
Business development and planning
Account management
Direct sales
Extensive personal network
B to B sales
Sales processes
Strategic planning
New Business Development
Sales presentations
Database Management
Trained in consumer marketing
Software
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Director of Sales & Marketing
Anthology Clayton View
04.2022 - 10.2022
Director of Sales
Cedarhurst Senior Living
09.2021 - 04.2022
Director of Sales & Marketing
Autumn View Gardens
08.2018 - 09.2021
Stonecrest Senior
Living
05.2017 - 08.2018
Operations & Controls
Prudential
05.2012 - 05.2017
Communications
Missouri Baptist University
08.1999 - 05.2003