Drew Archer
London
Summary
Beauty editor, session hair stylist, and content specialist with a proven editorial track record under the byline Andrew McGrotty. Now pitching as Drew Archer for beauty and fashion editorial, I blend hands-on hair expertise with a sharp editorial voice, specializing in hair, grooming, and beauty for digital and print media. My work has reached millions, driven sales for leading brands, and shaped the conversation in men's and women's beauty.
Overview
5
5
years of professional experience
Work History
Men's Grooming & Style Correspondent
The Manual
01.2024 - Current
- Developed grooming trends and features to engage global men's style audience.
- Conducted expert interviews to inform editorial direction and enhance content quality.
- Shaped editorial vision to align with current trends in men's style and grooming.
- https://www.themanual.com/users/amcgrotty/
Beauty, Fashion & Wellness Ghostwriter
Thoughtleadr
01.2024 - Current
- Craft articles and digital content for high-profile clients in beauty, fashion, and wellness, achieving millions of impressions and boosting digital product sales.
Scriptwriter
MTV UK
01.2023 - Current
- Write and edit scripts for MTV's social channels, focusing on beauty, style, and pop culture, driving high engagement.
Freelance Writer & Editor
01.2021 - Current
- Pitch, write, and edit articles on fashion, beauty, and lifestyle.
- Develop brand voice and editorial strategy for digital campaigns.
- See portfolio for published samples (as Andrew McGrotty).
Freelance Copywriter
01.2021 - Current
- Write conversion-focused copy for beauty, wellness, and lifestyle brands.
Session Hair Stylist - Freelance
01.2020 - Current
- Provide on-set hair styling for editorial shoots, fashion campaigns, and digital content.
- Collaborate with photographers, models, and creative teams to deliver trend-driven, camera-ready looks for both men's and women's styling.
- Work featured in digital campaigns and on Instagram: @drewarcher.hair.
PA to Creative Director & CEO (Content Ownership)
Metier
08.2023 - 01.2024
- Edited and wrote content for luxury fashion brand marketing, blogs, and digital campaigns.
Copy Delivery Assistant
Burberry
05.2021 - 08.2023
- Edited and wrote content for luxury fashion house marketing and email campaigns.
Education
MSc - International Fashion Marketing
Glasgow Caledonian University
01.2019
BA (Hons) - English Literature
University of Glasgow
01.2017
Skills
- SEO
- Trend analysis
- Scriptwriting
- Copy editing
- Attention to detail
- CMS platforms
- Adobe
- HTML
- Basic Photoshop
Publications
All editorial and copywriting work prior to May 2025 published as Andrew McGrotty; session hair stylist work and all future beauty/fashion editorial as Drew Archer. Portfolio and samples available at clippings.me/andrewmcgrotty.
Previous Name
Andrew McGrotty
Timeline
Men's Grooming & Style Correspondent
The Manual
01.2024 - Current
Beauty, Fashion & Wellness Ghostwriter
Thoughtleadr
01.2024 - Current
PA to Creative Director & CEO (Content Ownership)
Metier
08.2023 - 01.2024
Scriptwriter
MTV UK
01.2023 - Current
Copy Delivery Assistant
Burberry
05.2021 - 08.2023
Freelance Writer & Editor
01.2021 - Current
Freelance Copywriter
01.2021 - Current
Session Hair Stylist - Freelance
01.2020 - Current
MSc - International Fashion Marketing
Glasgow Caledonian University
BA (Hons) - English Literature
University of Glasgow
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