Summary
Overview
Work History
Education
Skills
Timeline
Manager

Drew Bartro

New York,NY

Summary

Experienced OOH planner/buyer with proven ability to lead teams to success. Strong focus on team collaboration, prioritizing client needs, operational efficiency, and achieving measurable outcomes.

Overview

7
7
years of professional experience

Work History

MANAGER

Group M, WPP
04.2022 - Current
  • Oversee two junior team members throughout the OOH planning/buying process across 15+ clients
  • Strategize on campaigns with Group M planning leads for key clients such as DoorDash, Campari, Lufthansa Airlines, Unilever, and more
  • Integrate measurement opportunities such as footfall or brand studies into plans to showcase impact
  • Responsible for updating pipeline on a weekly basis to reflect current and upcoming client spend
  • Collaborate with Group M investment team to create optimal plans with increased savings for clients
  • Maximize team performance by implementing internal processes to better streamline daily activities.
  • Lead bi-annual performance reviews for junior team members


SENIOR ACCOUNT EXECUTIVE

Kinetic Worldwide
01.2020 - 03.2022
  • Managed and planned over $100 million annually in OOH media for top clients such as Chanel, Dell, EA Games and WSJ
  • Helped manage junior team members throughout the buying and planning process
  • Facilitated programmatic OOH conversations with clients and planning teams
  • Negotiated media costs with vendors to secure the best value for the clients
  • Lead the utilization of Kinetic's RFP platform for the NY team and was responsible for the team's platform training as a 'super user'
  • Participated in portfolio forecasting and pipeline management

ACCOUNT EXECUTIVE

Kinetic Worldwide
01.2018 - 12.2019
  • Developed strategic OOH media plans on a national level across a portfolio of Group M clients
  • Reconciled monthly billing discrepancies for all accounts between the company and the vendors/clients
  • Maintained strong relationships with clients, planning teams and vendors to create successful OOH executions
  • Compiled monthly competitive reports for high profile clients
  • Served as main point of contact for trafficking creative assets and production files for each campaign

Education

BACHELOR OF SCIENCE - JOURNALISM, STRATEGIC COMMUNICATIONS

University of Kansas
05.2017

Skills

  • Marketing strategy implementation
  • Budget management
  • Microsoft Office Suite
  • DOMedia
  • Team leadership
  • Account management
  • Goal setting

Timeline

MANAGER

Group M, WPP
04.2022 - Current

SENIOR ACCOUNT EXECUTIVE

Kinetic Worldwide
01.2020 - 03.2022

ACCOUNT EXECUTIVE

Kinetic Worldwide
01.2018 - 12.2019

BACHELOR OF SCIENCE - JOURNALISM, STRATEGIC COMMUNICATIONS

University of Kansas

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Drew Bartro