Drew Brunson
Las Vegas,NV
Summary
Strategic leader adept at driving revenue growth and overseeing multimillion dollar budgets. Proven ability to develop and implement innovative marketing strategies, significantly enhancing brand engagement and visibility. Experienced in leading cross-functional teams to achieve organizational goals and deliver measurable results.
Overview
14
14
years of professional experience
Work History
GSQ Head of Media
GAMING COMMUNITY NETWORK
03.2021 - Current
- Accountable for managing business operations, $10M budget, and strategic direction. Manage and mentor team of 15 located across the US and overseas. Oversee business performance and P&L and manage all agreements. Cultivate and maintain relationships with executive decision-makers at globally recognized companies including National Football League, Dallas Cowboys, Cox Communications, Mindshare, and Starcom.
- Achieved nearly 40% win rate on RFPs, driving over 300% revenue growth for company.
- Developed and led $650K, 8-week campaign for Tyson Chicken, integrating products into livestreams and influencer content, resulting in a significant increase in social followers and visits to YouTube page. Actions included overseeing strategy, brand integrations, content management, digital media, and negotiations with content creators and professional NBA, NFL, and MLS athletes.
- Led development of foundational Fox Sports program, generating revenue and resulting in launch of 2 additional programs on Fox Sports linear.
- Created marketing strategies for gaming and esports media group within GameSquare.
Vice President of Strategic Initiatives
UMG GAMING
09.2019 - 03.2021
- Handpicked by CEO to evaluate revenue streams and business focus areas for company acquisition. Collaborated with brand sales team to revamp go-to-market strategy and partnered with engineering team to develop and scale media delivery strategies using existing assets. Managed cross-functional teams and $1.5M budget.
- Focused on large brand business development, successfully bringing in AAA brands including Panasonic, Riot Games, and Microsoft.
- Maintained role through multiple acquisitions by driving growth initiatives and delivering strategic business solutions and thought leadership.
- Managed operations for North American esports company with 1.9M monthly users.
Senior Manager of Business Innovation
CAESARS ENTERTAINMENT
Las Vegas, USA
07.2018 - 09.2019
- Built and scaled Business Innovation team, guiding strategy implementation and tracking progress against business goals. Managed business development pipeline and $500K budget, identifying strategies for new market opportunities and developing video publishing and social media marketing strategies to enhance engagement.
- Accomplished $5M in revenue and 20M+ new impressions in 18-24 demographic by directing all esports and gaming GTM strategy.
- Developed business plan to position Caesars Entertainment as key player in gaming and esports ecosystem. Regularly consulted and presented strategies to senior leaders at C-suite level.
- Collaborated with General Counsel, EVP of Gaming, CMO, VP of Entertainment, and CIO to support rollout of regulated gaming initiatives, ensuring alignment with company strategy.
- Worked with CIO and Business Innovation team to develop KPIs and resource recommendations.
- Managed relationships with Microsoft and Xbox for event coordination.
- Chartered gaming and esports ecosystem to establish a business strategy for entry into the esports and gaming space.
- Largest US hotel and casino entertainment company, operating 50+ properties.
Founder and Chief Executive Officer
RESIRATINGS LLC
Las Vegas, USA
01.2015 - 01.2017
- Successfully secured funding, leading to immediate impact in the multifamily sector, consulting on $25.6M in real estate development in Las Vegas.
- Directed daily operations and formulated long-term growth strategies, managing financials and marketing to develop a robust go-to-market strategy that supported startup longevity and market penetration.
- Achieved breakeven status within first year of operation, demonstrating strong financial and strategic management.
- Developed classification system for multifamily housing communities and condominiums, enhancing market understanding through extensive research.
Market Research Analyst
NEWMARK GRUBB KNIGHT FRANK
Las Vegas, USA
08.2014 - 01.2015
- Collaborated with senior leadership to develop analytics-based product marketing best practices, enhancing market studies through data visualization and analytics.
- Conducted market analysis to identify trends and opportunities for clients.
- Developed comprehensive reports detailing market conditions and consumer behavior.
- Collaborated with cross-functional teams to align research findings with business strategies.
- Advised clients on global commercial real estate strategies, providing insights that informed strategic decision-making.
Marketing Specialist
SERENITY MENTAL HEALTH AND WELLNESS SERVICES
Las Vegas, USA
10.2012 - 01.2015
- Collaborated with marketing team to develop and execute multi-channel marketing campaigns, crafting targeted content for social media and community marketing. Managed strategic partnerships and led community events, enhancing brand awareness.
- Developed targeted marketing campaigns for mental health services and wellness initiatives.
- Analyzed market trends to identify opportunities for service promotion and growth.
- Collaborated with clinical teams to create educational materials for client outreach.
- Delivered medical and mental health services to patients, ensuring quality care and support.
Education
Master of Business Administration - New Venture Management & Marketing
UNIVERSITY OF NEVADA LAS VEGAS
Las Vegas, NV01-2017
Bachelor of Science - Business Administration, Marketing
UNIVERSITY OF NEVADA LAS VEGAS
Las Vegas, NV01-2015
Skills
- Digital marketing
- Media activity planning
- Media plan presentations
- Advertising campaigns
- Social media strategy
- Market analysis
- Market plan optimization
- Performance tracking
- Google Analytics
- HubSpot
- KPI metrics
- Key performance indicators (KPIs)
- Brand integration
- Customer relationship management
- Cross-functional collaboration
- Strategic planning
- Strategy development
- Data-driven decisions
- Team leadership
- Problem solving
- Effective communication
- Diverse audience engagement
- Media technology integration
- Business development
- Microsoft Office Suite
- Media plan presentations
Accomplishments
- Achieved 25M+ impressions from 21-34 age demographic and generated $3M+ in revenue by developing business model to attract events and properties to Caesars Entertainment.
- Secured $2.4M per year sponsorship and achieved 15M+ impressions from targeted demographic by creating gaming club for Dallas Cowboys, resulting in 25K+ active engagements.
- Generated $3M in revenue for digital agency and achieved 30M+ impressions and 7.5M+ engagements for Kraft Foods' MiO by creating end-to-end campaign strategy and overseeing $2M+ in digital media campaigns that led to mass adoption and immediate brand awareness.
- Acquired and led major activation for Riot Games' Valorant, driving tens of thousands of sign-ups and 10M impressions. Actions included managing partnership discussions, business strategy, negotiations, marketing plan, and communications strategy while overseeing content production and serving as main liaison.
Speaking Engagements
- Twitch Esports Business Summit CES
- SEICon UNLV Lee Business School
- NAB Show
Timeline
GSQ Head of Media
GAMING COMMUNITY NETWORK
03.2021 - Current
Vice President of Strategic Initiatives
UMG GAMING
09.2019 - 03.2021
Senior Manager of Business Innovation
CAESARS ENTERTAINMENT
07.2018 - 09.2019
Founder and Chief Executive Officer
RESIRATINGS LLC
01.2015 - 01.2017
Market Research Analyst
NEWMARK GRUBB KNIGHT FRANK
08.2014 - 01.2015
Marketing Specialist
SERENITY MENTAL HEALTH AND WELLNESS SERVICES
10.2012 - 01.2015
Master of Business Administration - New Venture Management & Marketing
UNIVERSITY OF NEVADA LAS VEGAS
Bachelor of Science - Business Administration, Marketing
UNIVERSITY OF NEVADA LAS VEGAS