Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
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Drew Chowbay

New Port Richey

Summary

Versatile brand copywriter and editor with a proven track record of crafting high-converting, culturally resonant content across DTC, podcast, and retail channels. Experienced in scaling voice-driven wellness and lifestyle brands, with deep expertise in SEO, scriptwriting, and campaign strategy.

Overview

6
6
years of professional experience

Work History

Brand Copy Director

Everyday Dose
02.2025 - Current
  • Led brand voice development and storytelling across DTC, retail, and influencer channels, helping grow the brand from niche startup to national wellness player.
  • Wrote and directed high-conversion copy for ads, email, and product pages, resulting in a 30% lift in click-through rates and a 2x increase in repeat purchases.
  • Partnered with founders and marketing teams to launch new campaigns and packaging that blend science-backed claims with cultural insight to build trust and curiosity.

Brand Writer, Editor

Black Rifle Coffee Company
08.2021 - 02.2025
  • Wrote and edited copy for all of BRCC’s marketing campaigns, including press releases, email/SMS campaigns, and product descriptions. Ideated and produced campaign themes, taglines and comms from start to finish.
  • Worked on packaging design and re-design for over 200 SKUs, including an entire brand re-design project for Keurig Dr. Pepper.
  • Led the initiative to boost overall site traffic by conducting SEO keyword research, overhauled the entire BRCC product inventory of over 350 SKUs to optimize for SEO, and wrote SEO-focused blogs and product listing pages to improve site ranking as well as brand authority.
  • Wrote ad reads for major celebrity podcasts that maintained a 60% listen-through rate and drove a CTR of 1.03%, which is 75% above Spotify’s CTR benchmark.

Data Journalist, Assistant Editor

The Neutral & Turbine Labs
09.2019 - 07.2021
  • The Neutral - Wrote over 150 original news stories for Turbine Labs’ flagship news outlet “The Neutral,” primarily focusing on business and tech-related topics, also covering culture, global news, politics, and nature.
  • Turbine Labs - Built data and social media-focused reports for executive teams at Verizon, Panasonic, Ball Corporation, and others, as well as reports to inform sales teams, social/earned media listening reports, and translated Spanish news articles.

Education

Master of Science - Marketing

Florida International University
Miami, FL
01.2020

Bachelor of Science - Broadcast Journalism and Spanish Language

University of Colorado
Boulder, CO
01.2016

Skills

  • Software: MS Office Suite, Google Workspace, Semrush, Adobe Premier, WordPress, Brandwatch, Meltwater, Buzzsumo, Hootsuite, Tableau, Google Ads/Analytics, ChatGPT, Generative AI
  • Professional Skills: Editing, Fact-Checking, Script Writing, SEO, Copywriting, B2B Content Writing, Technical Training, Customer Relationship Management (CRM), Sales, Social Media Engagement, Spanish-English Translation, 3M Maintenance, Lean Six Sigma Green Belt

Hobbies and Interests

Culture, Languages, Current Events, Politics, Film, Mountain Biking, Gaming, Literature, Cooking

Timeline

Brand Copy Director

Everyday Dose
02.2025 - Current

Brand Writer, Editor

Black Rifle Coffee Company
08.2021 - 02.2025

Data Journalist, Assistant Editor

The Neutral & Turbine Labs
09.2019 - 07.2021

Bachelor of Science - Broadcast Journalism and Spanish Language

University of Colorado

Master of Science - Marketing

Florida International University

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