Drew Crawford
Salt Lake City,UT
Summary
Innovative Content Marketing Specialist with substantial background in creating and implementing content marketing strategies. Possess robust skills in SEO optimization, social media engagement and digital campaign management. Strengths include high level of creativity, excellent research abilities and strong written communication skills. Previous work has resulted in improved brand visibility, increased web traffic and higher customer conversion rates.
Overview
6
6
years of professional experience
Work History
Content Marketing Specialist and CRM Manager
Huge Brands
Salt Lake City, UT
11.2023 - 06.2025
- Oversaw and project managed website relaunch initiative
- Wrote all copy for new website
- Oversaw and project managed Hubspot cleanup initiative including the maintenance of 200,000 contacts
- Designed, maintained, and audited marketing workflow automations
- Identified keyword gaps for company blog
- Wrote all monthly blog posts
Content Marketing Specialist and Manager
Sunline Landscapes
Salt Lake City, Utah
06.2024 - 01.2025
- Grew follower base on LinkedIn by 10% and Instagram by 5%, increasing client engagement.
- Took photos and created submission that was honored with our first national awards in company history
- Planned and managed a quarterly content calendar covering social media, blog posts, and email campaigns.
- Responsible for all social media posts and stories, email marketing, blog posts, and onsite photography
- Maintained email open rate for client mailing list at 64%
- Increased Google reviews from a 3.2 average to 4.0 average
- Launched and supervised company's first-ever client gifting program.
Content Marketing Freelancer
Self-Employed
Salt Lake City, UT
03.2021 - 06.2024
- Managed diverse client accounts in dental, software-as-a-service, and information services industries.
- Provided marketing consulting, copywriting, research, keyword research, and social media posting services
Brand Manager
Cao Group Inc.
West Jordan, Utah
12.2022 - 05.2023
- Marketed products and services at tradeshows and promotional events.
- Conducted market research studies and competitive analysis to evaluate current market trends and price strategies.
- Planned advertising campaigns for online, print and other mediums.
- Developed and implemented successful marketing strategies for new products
- Oversaw creative collaboration between cross-functional teams including graphic designers, and videographers to create white papers, social media posts, and website page launches
Marketing Generalist
Aramsco
Murray, UT
03.2021 - 12.2022
- Increased company blog traffic by 500% and blog subscribers by 233% in 1.5 years
- Increased company blog reads from 20,000 to 103,000 in 1.5 years
- Expanded the scope of our content by interviewing industry experts and implementing a content calendar
- Increased Black Friday revenue by $250,000 due to marketing initiatives
- Oversaw creation of marketing collateral for a variety of product launches
Reporter and Beat Writer
The City Journals
Sugar House, Utah
08.2019 - 03.2021
- Wrote dozens of articles and worked with leaders across the city curate monthly content and front page stories
- Covered and told the stories of local museums, business development, non-profits, real estate, and community events
Education
Certificate - Project Management
Project Management Certificate
Google05-2023
Bachelor of Science - Sociology
University of Utah
Utah05-2019
Skills
- Adobe Photoshop
- Adobe Lightroom
- Adobe Premiere Pro
- Professional Photography
- Content Creation & Strategy
- SEO strategy
- Copywriting
- Marketing automation
- Hubspot and Mailchimp expert
- Database Management
- Google and Facebook Ads
- Social Media Management
- Chat GTP
- HTML
Timeline
Content Marketing Specialist and Manager
Sunline Landscapes
06.2024 - 01.2025
Content Marketing Specialist and CRM Manager
Huge Brands
11.2023 - 06.2025
Brand Manager
Cao Group Inc.
12.2022 - 05.2023
Content Marketing Freelancer
Self-Employed
03.2021 - 06.2024
Marketing Generalist
Aramsco
03.2021 - 12.2022
Reporter and Beat Writer
The City Journals
08.2019 - 03.2021
Certificate - Project Management
Project Management Certificate
Bachelor of Science - Sociology
University of Utah
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