Drew Eckels
St. Petersburg
Summary
Talented professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
6
6
years of professional experience
Work History
Digital Account Manager
iHEARTMEDIA
Nashville
08.2022 - Current
- Assisted and focused on advertisers during digital marketing campaign development, execution, and oversight to guarantee full delivery.
- Develop strategic multi-asset digital media plans for National, Lower-level, and High Key Accounts aligned with advertiser KPIs and business objectives.
- Plan and execute digital campaigns with iHeartMedia assets including: Email (Komi), Google Display Ads, Social Media (Meta, Pinterest, TikTok, Reddit, LinkedIn, Snap), Influencer Generated Social, OTT, Streaming, Podcast, SEM/SEO/Search Based Display.
- Monitor campaign performance and lead all aspects of campaign management for over 750 accounts annually - totaling $4.5M in Digital Media.
Account Executive
JUMPCREW
Nashville
05.2022 - 08.2022
- Developed product marketing initiatives and utilized customer relationship management (CRM), driving consistent business development to over 100 accounts.
- Conducted market research involving Customer Needs Analysis (CNA) and applied findings to drive data based decisions.
- Negotiated, prepared, and ensured efficient closing of 10+ contracts per week.
- Coordinated weekly scheduled meetings with clients and cross functional teams, establishing a line of open and clear communication.
Sales Manager
Hustle
Murfreesboro
11.2021 - 02.2022
- Oversaw complete revenue operations within company and guided GM on potential profit avenues to support growth
- Crafted engaging marketing flyers and social media content to promote initiatives.
- Created t-shirt designs that reflect brand identity and campaign themes.
Managed photo shoots to produce compelling visual assets.
Sales Coordinator
MPOWER PERFORMANCE INSTITUTE
Nashville
07.2020 - 11.2021
- Remedied issues quickly and effectively through active listening, conflict resolution and dynamic communication skills.
- Coordinated with Notable guests to discover ancillary services that best fit to their needs (Massage, Nutrition and Personal Training).
- Reached 105% ($25,000) on Quarterly Sales Quota through services throughout employment.
Education
Bachelor of Interdisciplinary Studies - Business
WESTERN KENTUCKY UNIVERSITY
Bowling Green, KY05.2018
Skills
- Salesforce / Wrike / KOMI / Slack
- Google Ads Manager
- Microsoft Office, Teams, Excel, PowerPoint
- Facebook Ad Manager/Meta
- Campaign Optimization
- Marketing Analytics
- Digital Marketing Strategy & Media Planning
- Sales Development
References
References available upon request.
Timeline
Digital Account Manager
iHEARTMEDIA
08.2022 - Current
Account Executive
JUMPCREW
05.2022 - 08.2022
Sales Manager
Hustle
11.2021 - 02.2022
Sales Coordinator
MPOWER PERFORMANCE INSTITUTE
07.2020 - 11.2021
Bachelor of Interdisciplinary Studies - Business
WESTERN KENTUCKY UNIVERSITY