Drew MacPherson
Winter Park,FL
Summary
Strategic Director of Risk Management known for high productivity and efficient task completion. Skilled in identifying, evaluating, and mitigating financial risks, developing comprehensive risk management frameworks, and leading cross-functional teams towards achieving organizational goals. Excel at communication, leadership, and problem-solving to navigate complex risk environments effectively.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing/District Sales Manager
Pennington Seed Incorporated
Orlando, Florida
01.2018 - 12.2020
- Developed and implemented marketing plans for new products.
- Analyzed market trends to identify potential opportunities for growth.
- Conducted customer research to gain insights into consumer behavior.
- Created content for promotional materials, including brochures, flyers, and websites.
- Organized trade shows and exhibitions to promote brand awareness.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Monitored competitors' activities to keep up with industry trends.
- Collaborated with internal teams on product launches and advertising strategies.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Generated ideas to increase sales through creative promotions.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
- Maintained relationships with key customers through regular communication.
- Performed market analysis to better understand target audiences.
- Supervised a team of junior marketers in executing various projects.
- Developed and implemented strategies to increase market share and profitability of the district.
- Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
- Created targeted plans for managing assigned territory
- Provided feedback on products, pricing, promotions, marketing campaigns, competitive activities and customer service issues.
- Prepared weekly reports on sales activity, successes and areas needing improvement.
- Negotiated contracts with customers to maximize profits while meeting customer needs.
- Participated in trade shows and other promotional events as required by company policy.
Director of Risk Management and Operations
Scotty's Incorporated
Winter Haven , FL
03.2008 - 12.2017
- Developed and implemented comprehensive risk management strategies to identify, assess, and mitigate organizational risks.
- Analyzed financial statements and other data to identify areas of potential loss or liability exposure.
- Reviewed company policies and procedures to ensure compliance with applicable laws, regulations, and standards.
- Provided training to staff members on the fundamentals of enterprise risk management.
- Conducted periodic internal audits to ensure effective implementation of ERM processes.
- Reported regularly on risk management activities to senior leadership team.
- Collaborated with external auditors for accurate assessment of existing risk factors.
- Developed a framework for monitoring key performance indicators related to risk management objectives.
- Oversaw the development of action plans for mitigating identified risks.
- Monitored changes in industry trends that could affect organizational risk profile.
- Coordinated efforts between departments to ensure proper alignment of operational goals with overall ERM strategy.
- Created reports detailing findings from investigations into fraud or misconduct incidents within the organization.
- Performed root cause analysis following any incident involving significant losses or liabilities due to negligence or mismanagement.
- Prepared detailed documentation outlining results from analyses conducted on various elements of the organization's risk landscape.
- Invested funds and recommended appropriate dividend issuances based on historical dividend patterns and expected cash flows.
Education
Bachelor of Science - Organizational Leadership
St Petersburg College
St Petersburg, Florida04-2020
Skills
- Information Security
- Internal Controls
- Credit risk management
- Legal Compliance
- Compliance Monitoring
- Investment Management
- Business continuity planning
- Portfolio Management
- Strategy Development
- Work Planning
- Business Relationship Management
- Staff Recruitment and Hiring
- Team Building Leadership
- Risk Assessment
- Financial Resource Management
- Time management abilities
- Excellent Communication
- Asset Protection
Certification
- Leadership and Management Certification
Timeline
Marketing/District Sales Manager
Pennington Seed Incorporated
01.2018 - 12.2020
Director of Risk Management and Operations
Scotty's Incorporated
03.2008 - 12.2017
Bachelor of Science - Organizational Leadership
St Petersburg College
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