Drew Martin
Nashville,TN
Summary
Results-driven leader with over 30 years of demonstrated success culminating in several C-level positions. Extensive insurance carrier and agency experience. Successfully worked on start-ups, high-growth environments, and turnarounds. Specialty in marketing, both online and traditional. Charismatic, results-driven leader comfortable and effective dealing with constituents from board members through front line workers. Strong at coordinating marketing and product development initiatives. Looking for a full-time opportunity to leverage my leadership and marketing expertise.
Overview
35
35
years of professional experience
Work History
Owner
Quote And Go Insurance Agency
01.2018 - Current
- Recently I formed a startup online auto insurance agency with a business partner to provide auto insurance quotes direct to consumer
- Having launched, at this point, very little involvement is now needed, and I am available to work full time
- Developed branding strategy to target high-risk shoppers and focus on those with less than good credit scores, a segment of this market that frequently shops for insurance and is underserved; approach involves sourcing and selling leads
- Researched competitors and strategies for online auto insurance shopping
- Created an LLC and got it licensed as a P&C agent in 20 states
- Ran digital campaigns including Google Ads, Microsoft Ads, Facebook, Instagram, TikTok, YouTube
- Established relationships with a range of carriers for appointments and purchasing clicks
- Used various tools to evaluate and optimize operations
SVP - Marketing and Sales
The General Insurance
Nashville, TN
01.2000 - 12.2017
- Managed all aspects of marketing for a $765m net written premium, $80m advertising spend national direct high-risk auto insurer; one of four executive managers of the company
- Developed The General Insurance into the most recognizable and fastest-growing high-risk auto insurer in the country
- 15-year CAGR of 10.1%, most recent three-year CAGR before leaving of 30.5%
- Led advertising campaign utilizing 50+ cable networks, 12+ syndicated shows, exceeding 10B ad impressions a year, along with radio and quickly growing digital platforms
- Hired and managed Shaquille O’Neal to be our company brand ambassador, leading to increased trust in brand and improved response rates
- Successfully targeted customers are more likely to retain longer, leading to a 4+ points improvement in 7:1 retention ratio
- Refined media testing, incorporating CORE third party tool to optimize networks, dayparts, and creative
- Developed relationships with third parties to source and support business and processes
- Began a Spanish-language direct advertising campaign, becoming one of few to do so at the time
- Regular attendee and presenter at board meetings, board member of all company subsidiary boards, and frequent public speaking
- Oversaw our project management group and process
- Lowered cost per sale over time, consistently overcoming inflation
- Developed television creative and wrote The General jingle lyrics
Other Positions -
Graward, Universal, Integon, The Travelers, PWC
Education
BS - Accounting
Lehigh University
05.1979
Center for Creative Leadership ‘Leadership at the Peak’ immersive leadership training -
Leukemia And Lymphoma Society
Skills
- Executive Leadership
- Marketing Tactics
- Sales Growth
- Strategic Partnerships
- Issue Identification
- KPI Management
- Competition Evaluation
- Operational Analysis
- Change and Growth Management
- Departmental Coordination
- Solution Optimization
- Business Consulting
- Thrive Under Pressure
- Approachable and Outgoing
Timeline
Owner
Quote And Go Insurance Agency
01.2018 - Current
SVP - Marketing and Sales
The General Insurance
01.2000 - 12.2017
Other Positions -
Graward, Universal, Integon, The Travelers, PWC
BS - Accounting
Lehigh University
Center for Creative Leadership ‘Leadership at the Peak’ immersive leadership training -
Leukemia And Lymphoma Society
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