Drew McCarthy

• Conduct market analysis to identify growth opportunities and trends, providing valuable insights to sales and marketing teams.
• Collaborate with distribution partners to ensure timely product delivery and optimal inventory levels.
• Expand points of distribution across 150 high-volume focus accounts, driving increased market presence and sales growth.
• Earned leadership recognition for successfully launching Sun Cruiser brand by organizing and managing 15+ activation events tied to Huntington Beach US Open of Surfing competition.
• Achieved first place in a sales competition for driving local distribution growth of the Truly brand.
• Successfully launched multiple brands in the local market, including Sun Cruiser, Hard MTN Dew, Jim Beam Kentucky Coolers, Sauza Agave Cocktails, and Bevy, driving brand awareness and market adoption.

• Represent Boston Beer Company at industry events, tastings, and educational sessions, enhancing brand visibility and customer engagement.

• Develop and maintain strong relationships with retail partners to promote and increase sales of Boston Beer Company products.

• Implement sales strategies and promotional activities to achieve and exceed volume targets in assigned territory.

• Optimized social media content for maximum engagement and reach.
• Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
• Developed creative and unique campaign visuals, including videos, GIFs and images.
• Enhanced audience engagement through regular posting of relevant content on multiple social media platforms.

• Managed high volume dining periods with effective time management and strong multitasking abilities.
• Handled customer complaints professionally, resolving issues through diplomatic acknowledgment and commitment to service.
• Recognized as the top-performing coworker for achieving the highest sales totals during evening shifts

• Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
• Served food and beverages promptly with focused attention to customer needs.
• Worked with POS system to place orders, manage bills, and handle complimentary items.