Drew Meadors
Kyle,TX
Summary
Results-driven Sales Leader with an 18-year career marked by consistent achievements and notable successes in the SaaS/cloud-based broadcast software industry. Strategic and analytical approach, ensuring that challenges are met with effective problem-solving techniques. Expertise in acquiring and retaining customers but also in consistently hitting and often surpassing profit goals. A keen ability to identify and fully capitalize on emerging market trends, positioning the business to seize lucrative revenue opportunities and maintain a competitive edge in the market.
Overview
23
23
years of professional experience
Work History
Director of Sales
PromoSuite
11.2020 - 09.2023
- Managed team of sales representatives, providing guidance, coaching and support.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Forecasted sales and established processes to achieve sales objectives and related metrics. Met and far-exceeded sales goals and budgets between 35-80%+ in 2023.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- This position focused on SaaS software/Cloud-based software sales. PromoSuite is a software company offering paperless systems to small, medium and large broadcast companies.
Sales Manager and Learning/Development Director
IHeartMedia Inc.
10.2017 - 11.2020
- Created and managed the RCS Academy Certification Program that aims to educate clients on a suite of SaaS broadcast products.
- Organized and edited certification program manuals, multimedia visual aids, and other educational materials.
- Reviewed and edited certification program materials for accuracy and company policy compliance.
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
- Communicated all learning and performance objectives, schedules, and training assessments to upper management.
- Managed team of sales representatives, providing guidance, coaching and support.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- This position focused on SaaS software/cloud-based product sales. It also included learning and development responsibilities. iHeartMedia is the largest broadcasting company in the US.
Corporate Trainer/Workshop Leader
MusicMaster Inc.
09.2005 - 10.2017
- Corporate Trainer for MusicMaster Inc. Account manager and trainer for large groups including Viacom, Sirius/XM, Entercom Communications, Music Choice and Emmis Communications. Trained and consulted over 200 broadcasters in small to major markets.
- Wrote the MusicMaster Certification Course syllabus and assisted with implementation to major universities in the Unites States including Texas A&M University, University of Mississippi and Florida University.
- Planned and taught MusicMaster Genius Days. Quarterly private and public workshops focused on general music scheduling concepts, tips, tricks and best practices.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Worked closely with product teams to understand customer needs and requirements.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- This position focused on SaaS/Cloud-based broadcast product sales along with learning and development responsibilities. MusicMaster is a broadcast software company offering SaaS/cloud-based products for broadcasters.
Morning Show Host
LBJS/Emmis Communications Inc.
01.2001 - 01.2003
- Morning Talk Show Host 6am - 10am.
- Consistently performed within Top 3 morning shows in Austin, TX.
- Arbitron rated #1 English Speaking Morning Show Spring 2001.
- Attended local events to increase fan base and provide publicity for show.
Education
Associate of Arts - Theatre Arts
Amarillo College
Amarillo, TX06.1992
Skills
- Data Analysis
- Partnering and Relationships
- Channel Development
- Corporate Recruiting
- Business Analytics
- RFP Responses
- Expense Control
- Profitability Assessments
- Business Objective Analysis
- Salesforce Software
- Client Base Retention
- Sales Strategy Development
Affiliations
Nov 2015 – Texas Association of Broadcasters - Convention Planning Committee Member
Certification
- GSelector Certified - iHeartMedia Inc. 2018
- Zetta Certified - iHeartMedia Inc. 2019
Timeline
Director of Sales
PromoSuite
11.2020 - 09.2023
Sales Manager and Learning/Development Director
IHeartMedia Inc.
10.2017 - 11.2020
Corporate Trainer/Workshop Leader
MusicMaster Inc.
09.2005 - 10.2017
Morning Show Host
LBJS/Emmis Communications Inc.
01.2001 - 01.2003
Associate of Arts - Theatre Arts
Amarillo College