Drew Cowan

• Lead strategic retention initiatives driving a 35% retention rate and over $12M in returning customer sales (+171% YoY)
• Designed and executed 2024 launch strategies including including the full Q4 roadmap generating ~$6M in returning customer sales and over $17M in total dotcom sales
• Revised and optimized subscription program leading to +187% lift in subscription revenue and 17% decrease in churn rate
• Hired, trained and managed retention and CX teams
• Worked cross-functionally with operations and lead the eComm team to ensure seamless dotcom launches
• Monitored KPIs and worked with data team to build out appropriate reporting

• Developed and implemented a comprehensive integrated marketing strategy that supported business objectives and drove customer acquisition, engagement, and retention across digital channels
• Ensured seamless integration of digital marketing efforts across various platforms (e.g., website, social media, email, paid advertising) and traditional marketing channels to create a cohesive prospect and customer journey
• Lead the creation, execution, and optimization of relevant integrated marketing campaigns, leveraging data and analytics to continually improve performance and ROI

e.g. of launch worked on "Ball to Ball Coverage" - https://shortyawards.com/17th/dr-squatch-ball-care-campaign

• Built and led an 8-person retention team responsible for driving $78M+ in revenue annually
• Designed and executed retention marketing strategies across email, SMS, loyalty, referral, direct mail, and subscription programs, contributing to ~50% of US DTC revenue
• Scaled SMS program from 100K to 1.2 million subscribers and generated over $45M in revenue by optimizing opt-in sources, refining campaign strategies, enhancing tone of voice, improving segmentation, and implementing conversational messaging through A/B testing
• Spearheaded the launch of email marketing programs in five new countries as Squatch expanded into international markets, driving over $15M in revenue
• Worked cross-functionally with the product team, growth team, integrated marketing team, eComm (web team), CX and international teams to drive strategies that result in upwards of $170M
• Tracked and analyzed key KPIs—including LTR, returning customer revenue, platform revenue, subscription retention/churn, repeat purchase rate, AOV, payback %, and CM—to identify opportunities and drive strategic growth

• Company Overview: Los Angeles
• Los Angeles

In my prior position as Head of Lifecycle Marketing at MuteSix, I spearheaded a dynamic team of 15+ professionals and supervised the marketing initiatives for a diverse portfolio of over 50 eCommerce clients, collectively generating monthly revenues exceeding $1 million.