Drew Patterson
Syracuse
Summary
Results-driven Communications and Events Coordinator with a strong background in event planning, marketing, and brand strategy. Proven expertise in coordinating high-impact events, managing social media campaigns, and creating compelling content to drive engagement. Skilled at collaborating cross-functionally with sales and design teams to execute successful marketing initiatives. Proficient in utilizing digital marketing tools, managing vendor relations, and analyzing data to optimize campaign performance. Committed to delivering seamless event experiences and enhancing brand presence.
Overview
4
4
years of professional experience
Work History
Communications and Events Coordinator
WCNY | PBS
02.2023 - Current
- Managed logistics, timelines, and vendor relationships for over 75 in-house and client events, including gatherings of up to 360 attendees, ensuring smooth execution and successful outcomes
- Developed and implemented social media marketing strategies across multiple platforms, growing engagement and follower base while enhancing brand presence
- Created and managed over 100 email marketing campaigns to drive audience engagement, boost event attendance, and promote brand initiatives, achieving 40% open rate
- Served as lead copywriter for marketing materials, social media posts, and email content, ensuring a consistent and compelling brand voice across all channels
- Assisted the Marketing Manager with day-to-day operations and larger marketing initiatives, providing administrative support and collaborating on campaign planning and execution
- Collaborated cross-functionally with sales and design teams to align marketing initiatives and deliver cohesive, impactful client experiences
- Tracked and analyzed marketing metrics to assess campaign success and provide insights for continuous improvement of marketing strategies and event planning
- Actively promoted and sold event spaces to prospective clients, providing detailed information, coordinating site tours, and facilitating contracts to drive revenue and maximize space utilization
Server
The Retreat
05.2021 - 02.2023
- Establish lasting relationships with guests to create a dependable client base while providing services in a fast paced environment
- Make creative suggestions to customers depending on their individual preferences
Marketing Intern
New York Public Interest Group
01.2022 - 05.2022
- Built strong relationships with organizations in higher education, environmental protection, public health, and consumer advocacy to boost awareness and increase funding for key initiatives
- Organized and led project meetings focused on addressing community issues and promoting local events
- Created targeted media lists to enhance event outreach and connect with relevant press contacts
- Managed social media campaigns to engage audiences, amplify outreach, and drive campaign participation
- Gained valuable skills in virtual organization and outreach, including event planning, media coordination, and public speaking
- Led a campaign to raise awareness and foster community involvement on issues surrounding hunger, homelessness, and public health in the local area
Education
Bachelor of Arts - Communications
The State University of New York At Cortland
Cortland, NY05-2022
Skills
- Teamwork and collaboration
- Problem-solving
- Excellent communication
- Organization and time management
- Dependable and responsible
- Flexible and adaptable
Timeline
Communications and Events Coordinator
WCNY | PBS
02.2023 - Current
Marketing Intern
New York Public Interest Group
01.2022 - 05.2022
Server
The Retreat
05.2021 - 02.2023
Bachelor of Arts - Communications
The State University of New York At Cortland
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