Rochelle Bailey Price DBA
Jacksonville,FL
Summary
Senior Executive, Leadership & Operations: VP | COO
**Executive Profile:** Leading at the intersection of people, business, and technology to enhance ROI and organizational effectiveness through cultural transformation, development, change management, team building, and succession planning.
**Leadership Qualifications:** Servant leadership committed to hiring and nurturing top talent to create a high-performance, high-accountability team built on mutual respect and kindness.
**Track Record of Success:** Proven ability to deliver Business Information Systems solutions and technology innovations that address real business challenges, resulting in significant ROI through cost savings and successful team building.
**Business Advocate:** Skilled in crafting and articulating a strategic business vision, defining a roadmap that aligns with overall business objectives.
-Adept at crafting and articulating a strategic business vision and defining a roadmap that aligns with the overarching business objectives.
- Strong background in service strategies that optimize IT, delivering solutions that meet customer needs and industry trends while being mindful of support requirements and scalability for future growth.
**Change Agent:** Possesses a deep understanding of the business landscape, emerging technologies, and market dynamics to create a competitive advantage.
-After having a deep understanding of the business, emerging technologies, and market forces to create a competitive advantage.
-Continually challenge the status quo by asking “Why?” Has transformed the traditional IT cost center into a profit growth driver.
**Business Information Systems** Solutions and technology innovation focused on solving genuine business issues.
-Significant ROI through Cost Savings.
-Strong background in Services Strategies to Optimize IT, delivering solutions that encompass customer needs and industry trends while being sensitive to the support requirements and scalability to meet future growth and change requirements.
Overview
15
15
years of professional experience
Work History
VP of Shared Services
Miller Electric Company
02.2016 - 12.2023
- I was hired to bring structure, policies, positive culture and leadership to areas where historically there had been little attention given
- Accounting, administrative operations, Contracts, Fleet, Payroll, Facilities and Service software Created job descriptions, policies, and step by step instructions in all areas needed
- Automated everything possible in all areas by creating email groups, maximizing the use of existing software’s and rolling out new software’s where needed
- Created consistent processes across all departments to minimize duplication of efforts, for example: taking AP entry down from 17 days to enter to 3
- As I took on new departments, I would find key employees to help lead any change that may be needed to make each department more efficient
- A great example was moving Fleet to Enterprise and begin Leasing vehicles instead of purchasing, overall this saved time and about 10-12% annually on over 400 vehicles
- Worked very closely with IT in evaluating new software and giving honest feedback about the impact the software may have on the entire company
- I was on the task force and final committee that put together out D&I policy for our employees and vendors
- I was instrumental in making changes such as paternity/maternity leave and breast-feeding stations for our new mothers.
Director of Customer Care
Cologix
01.2014 - 01.2016
- Transfer of power and ensure the culture stays positive and intact
- Change, assembled, implemented, and managed a call center to serve twenty data centers
- Managed Cologix’s top seventy customers with scorecards and surveys.
- Led a team of Customer Care Managers. Advocated and represented customers based on their contracts.
- Lowered past due collections by 25%.
- Customer satisfaction rose from 70 to 85%
- Established performance metrics for the customer care team, driving accountability and consistent service delivery.
Chief Operating Officer
Colo5
01.2009 - 01.2014
- Worked with my CEO to start and then sell a startup data center in one of the biggest recessions we have ever seen
- We had a few investors whom we had to find, and proceeded to make them over 40 million in 5 years
- Acted as HR/CFO/COO/Contract Manager and admin for the 1st two years
- Made sure we got our 1st SAS70 certification and the next 4
- Managed all AP/AR, ensuring we had enough cash to make payroll.
- Acted as the Leader of the organization in all aspects of building
- Managed the colocation space of both data centers.
- Meeting with Board members with financial updates
- Ensuring all employees felt like they were part of a family amid a chaotic startup
- Increased profitability by optimizing sales and lowering overhead costs.
Education
Ph.D. -
Jacksonville University
Jacksonville, FL05.2019
MBA - Business Administration And Management
Valdosta State University
Valdosta, GA05.2005
BBA -
Valdosta State University
Valdosta, GA05.1996
Skills
- Analytical and strategic accounting
- Financial Executive
- Ten years of experience in driving financial management and planning
- Well-versed in driving the strategic goals
- Vision, developing strategic goals
- Budgetary plans, aligning financial goals
- Performance to goals, budgets, and forecasts, and identifying and mitigating financial risks
- Management practices and data analysis/forecasting methods
- Proven track record in driving revenue, collections, and cost savings
- Process improvement
- Change management
- WIP management
- Cash management
- Coaching and mentoring
- Complex Problem-solving
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
Accomplishments
-WIMCO- Women in Mission Critical
-JWN-Jacksonville Women’s Network- invite only, Jacksonville Professional Women’s group
-Leadership Jax, class of 2024
-Public Speaking-NECA, CFMA
-JASMYN- LBGTQ+ youth non-profit-Board Seat
-Elevate Women member since 2019
-Women of Influence, awarded by the Jacksonville Business Journal in 2013
-Top HR in Jax 2014
-Who’s Who Women in Business 2022
-904-Jax, an organization that fights for equal rights for all
Quote
If you don’t become the ocean you’ll be seasick every day.
Leonard Cohen
Timeline
VP of Shared Services
Miller Electric Company
02.2016 - 12.2023
Director of Customer Care
Cologix
01.2014 - 01.2016
Chief Operating Officer
Colo5
01.2009 - 01.2014
Ph.D. -
Jacksonville University
MBA - Business Administration And Management
Valdosta State University
BBA -
Valdosta State University
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