Dr SAI DESHMUKH
MUMBAI,India
Summary
Strategic healthcare leader with 12 years of cross-functional experience in pharmaceutical and diagnostic marketing across high-impact therapy areas including cardiology, oncology, and critical care. Proven ability to drive market growth through data-driven brand strategy, regional launches, KOL engagement, and digital innovation.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Roche Diagnostics India & Neighbouring Markets
05.2023 - Current
- Spearheaded the successful Pan-India launch of lumiraDX, a point-of-care diagnostics platform, driving its go-to-market strategy
- Closely working with commercial teams to tap and identify potential target sites, and customize marketing strategies with specific objectives like acquisition or addition of new customers across different channels
- Designing an engagement matrix model with KOLs (cardiologists & intensivists) leading to development of 6 new KOLs
- Collaborating with global team as part of disease area squad to flag country-specific needs and to ensure strategic alignment
Global Integrated Insights Manager
Novartis
04.2021 - 05.2023
- Thought partner to the Commercial, Medical and Market access teams in Oncology Global and Europe region
- Designed pre-launch and launch KPIs like commercial market opportunity assessment, disease awareness, positioning / differentiation, & segmentation based on the expected narrative
- Driven comprehensive outside-in perspective, by providing insights on patients, HCPs, competitors, and market access landscape to shape brand's strategic imperatives
- Content ideation and execution of competitive simulation workshop series for region Europe cross functional teams
- Brought localized insights into global brand / program strategy by collaborating with affiliates
Product Manager
Servier India Pharmaceuticals
12.2018 - 04.2021
- Brand market share growth from 35% to 42% (Sep18 to Aug 20)
- Led the ideation and development of social media campaign (Facebook & Instagram) for consumer awareness on Chronic Venous Disease (CVD), in collaboration with the global team and external media agency
- Designed market research projects to tap insights on specialty wise prescription patterns
- Conceptualized Venous Disease hands-on workshops (6#) to develop brand advocates with esteemed institutions
- Brand advocate in 30+ expert panel meetings with KOLs and developed 8 new KOLs
Product Manager
German Remedies (Zydus Cadila)
05.2016 - 12.2018
- Market share growth (2% to 5%) of ENT brand within one year
- Steered the value chain analysis of local anesthetic market to create competitive differentiation and relaunch of anesthetic range in India
- Conceptualized and executed of live surgery webcast and webinar series with top KOLs
- Formulated and executed field force effectiveness training sessions
Sr. Product Executive
ICPA Health Products
09.2015 - 04.2016
- Led launch & marketing of sensitivity range of toothpastes & anesthetic mouthwash & oral gels
Account Planner
Publicis Healthcare Communications
05.2014 - 01.2015
Brand Executive
Maxwell Industries
04.2013 - 05.2014
Education
MMS (MBA) -
06.2013
BDS -
05.2010
Skills
- Brand development strategies
- Digital marketing execution
- Market trend analysis
- Marketing budget management
- New product launch
- Market analysis
Accomplishments
- Roche: Led India at APAC level for Clinician development & engagement workshop with best practice sharing in cardiology space
- Servier: "Digital Dragons 2021" award for VMove because Vcare best digital strategy in healthcare domain
- Servier: Winner of internal global competition across 130 affiliates for best insights on competitive landscape
- 11th Merit holder in HSC (96%)
- 19th Merit holder in S.S.C (92%)
Timeline
Marketing Manager - Roche Diagnostics India & Neighbouring Markets
05.2023 - Current
Global Integrated Insights Manager - Novartis
04.2021 - 05.2023
Product Manager - Servier India Pharmaceuticals
12.2018 - 04.2021
Product Manager - German Remedies (Zydus Cadila)
05.2016 - 12.2018
Sr. Product Executive - ICPA Health Products
09.2015 - 04.2016
Account Planner - Publicis Healthcare Communications
05.2014 - 01.2015
Brand Executive - Maxwell Industries
04.2013 - 05.2014
Government Dental College and Hospital (GDC) - BDS,
N.L. Dalmia Institute of Management Studies and Research - MMS (MBA),
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